practical inspirations from move week 2014
TRANSCRIPT
PRACTICAL INSPIRATIONSMOVE WEEK
Why this toolkit?
59% of the European population is reported to never or rarely exercise or play sport (Eurobarometer 2014). According to the World Health Organisation (WHO) the physical inactivity is the fourth leading risk factor for global mortality. Regular physical activity has proven to have various positive effects on physical health, mental health, and social integration.
Physical activity is not only about health, it is also about feeling good, sharing joy, having fun and spending time together with family and friends. Walking outside, climbing stairs, doing light squats and arm movements, playing with the kids or walking the dog are easy ways for people who do not play sport regularly to include physical activity into their routines.
About the NowWeMOVE campaign?
NowWeMOVE is Europe’s biggest campaign promoting sport and physical activity. Launched in 2012 by ISCA, it brings stakeholders in the sport for all from a variety of sectors together to tackle the physical inactivity epidemic across Europe. The cross-sector vision of the campaign is to get “100 million more Europeans active in sport and physical activity by 2020.” The overall objectives of the campaign are to raise awareness of the benefits of sport and physical activity among European citizens; promote opportunities to be active in sport and physical activity; and enable sustainable and innovative
capacity building for providers of physical activity initiatives through open-source solutions and advocacy.
Please visit the NowWeMOVE website for more information - http://nowwemove.com/
About the European MOVE WEEK ?
Move Week is a part of the NowWeMove campaign. It takes place every year at the end of summer. This year the European MOVE week will take place from 07.09 to30.09.2015 (depending on the participating country). MOVE Week consists of 7 days of sports and activities that anyone can try for free, so they can find the way of movement that suits them best and start living more active lives.
Move Week promotes the benefits of being active and participating regularly in sport and physical activity throughout Europe.
MOVE Week is being coordinated centrally by the International Sport and Culture Association (ISCA) in collaboration with the European Cyclists’ Federation (ECF). MOVE Week is supported by the European Week of Sport #Be active.
A wide range of promoters of physical activity (who we call MOVE Agents) coordinate events, including existing ones and new physical activities, for MOVE Week. If you would like to organize an event of your own, become a MOVE Agent and join us by visiting our web site – www.moveweek.eu
PRACTICAL INSPIRATIONS
MOVE WEEK PRACTICAL INSPIRATIONS
About this Practical Inspirations Toolkit
To achieve the objectives of the campaign, with our Move Agents’ and National Coordinators’ help we created the 2015 “Practical Inspirations” Toolkit. This booklet contains some of the implemented events of the Move Week 2014. We synthesized and formed the information so as to be useful, informative, practical and at the same time – inspiring for all of us and for future Move Agents.
In the booklet you can find events of:
• Different types and sizes – from small to very big events;
• Targeting different groups of people: children, elderly, women, socially excluded, families, office workers and many more;
• Different budgets - from zero to tens of thousands of Euros;
• You will also be able to check out the outcome and the story of each activity, supported by visual materials.
We hope that you get inspired of how to organise similar events of your own by reading the practical tips at the end of each event’s page. Please do not hesitate to contact the owners of each example so you can gain more information.
We hope you will find the Practical Inspirations Toolkit useful and motivating for joining/continuing to work on our cause, so together we can get 100 million more Europeans active in sport or physical activity by 2020!
PRACTICAL INSPIRATIONS
NowWeDance
Everyone
BULGARIAObjective: Involve the broader community in MOVE Week through a traditional dance event Organisation: BG Be Active Association
NowWeDance
Target group: All citizens of PlovdivBudget: € 1,300Size of the event: Flagship event with more than 5,000 participantsEvent description: “NowWeDance” – the longest “Horo” – celebrated the end of MOVE Week 2014 in Plovdiv and was covered by all national media. The unusually massive dance was done by more than 800 professional dancers from 20 dance clubs, thousands of passers-by, visitors of the city and spectators of all ages. About 5,500 people were holding hands while dancing “horo” and it was about a kilometre and 800 metres long - the main street of the city wasn�t long enough to fit all the enthusiasts that joined this excit-ing, emotional and heart-pumping event that proved MOVEMENT is joy, health and culture! BG Be Active organised the biggest community event of the whole European MOVE Week in 2014 and it�s planned that NowWeDance will become an annual tradition for the town.Cross-sector partnerships: Municipality, Media, Culture NGOs, Plovdiv 2019 Capital of Culture Foun-dation, NGO
Practical tips: • Come up with an innovative idea, think of
something that will bring together as many people as possible
• Maintain good communication between organisers and participants
• Secure permission from the local government to use public spaces
• Pay attention to looking after the volunteers who are helping you
• The planning of the event should be very thorough and start early in the year
• Make a plan for potential crisis management• Provide a safe environment for participants and
spectators• Get all the media attention you can – a successful
event has a bright spotlight on itMain Contact: Maya Licheva, [email protected] Website: www.bgbeactive.org or www.bulgaria.moveweek.euNowWeMOVE blog story: blog.nowwemove.com/nowwedance-in-the-city-of-plovdiv
Project goals:
TO ATTRACT AS MANY PEOPLE AS POSSIBLE TO JOIN THE DANCE AND GET MOVING TO THE SOUND OF TRADITIONAL BULGARIAN MUSIC
qUISPort
Everyone
ITALY - TorinoObjective: Gaining visibility by offering a diverse activities to the public Organisation: UISP Torino
qUISPort
Target group: No specific target groupBudget: € 10,000Size of the event: Flagship event Event description: A day of sports in public squares held in the framework of a fair dedicated to physical activity. The activities included football, dance, volleyball, tchoukball, judo, karate, parkour, spinning, Nordic-walking, skateboarding, BMX and gym workouts. In the end, it was not only the number of activities that was impressive, but also the number of participants. We managed to involve more than 300 volunteers, 40 associations which provided services and support, 2000 people who actively participated and over 30,000 spectators! The impact of the event was significant in terms of high participation and active involvement of participants. We also gained great visibility for the campaign, the organisers and our partners!Cross-sector partnerships: Municipality of Torino and different sports associations offering demonstrations
Practical tips: The events should be open, public, interactive, inclusive, and fun. To achieve these aims, the format should include the following characteristics:• It is an event held in public squares• It includes sport demonstrations• It provides free “try-it” sessions so people can
try out different activities • It offers matches and games • It features informative and promotional stands • It involves a learge number of volunteers• It is organizsed as a festive day• It may also be suitable to customise the event
to include demonstrations of traditional sports that are typical to the region, and/or sports that are very popular in the country hosting the event, etc.
Main Contact: Sara Ceci, [email protected] Website: www.uisp.it
Project goals: To promote sport and physical activity by involving all citizens, even those who don�t practice sport on a regular basis, as well as inactive and sedentary people, to affirm – besides the promotion of health – the right to movement.
MOVE BEYOND THE LIMITS
Women
ALBANIAObjective: Involving hard to reach populations in physical activity – Imprisoned womenOrganisation: Caritas Albania
MOVE beyond the limits
Target group: Women in prisonBudget: No budgetSize of the event: A medium event – approx. 100 participants Event description: Volleyball training and matches between prisoners and staff were organised at Caritas Albania. On the final day of the three-day event a professional volleyball team visited the prison. The imprisoned women were also trained by a former Albanian volleyball champion Lulzime Duka. Due to limited freedom, strict rules and a difficult day-to-day life, physical activity in prisons is very scarce. These organised activities created a positive environment within the confines of this prison. The volleyball games helped to promote sport and physical activity as a vehicle for communication and empowerment. The activity emphasised teamwork and cooperation between the women and all of the participants in general.Because one day is not enough to get the best out of an activity like this, the Caritas event ran over three days and therefore had 3 phases: preparation and training, a tournament and a final match. After the last day, the participants were interviewed for a TV show to share their thoughts and impressions about “Move Beyond the Limits”.
Cross-sector partnerships: Protection directory, Sports Ministry, other NGOs that work with prisons.Practical tips: • Contact the director of the prison and meet them
in person to present your project and the potential outcomes of the planned activities.
• Involve people from the outside if you want to organise an event like this one – this is a crucial piece of advice because it has an impact on both sides. On the one hand, it will allow the imprisoned women meet people from outside and improve their social acceptance, and on the other, it will allow people from outside get to know more about this marginalised group of people and eliminate some of the prejudices they may have.
• Diversity is necessary – it can lead to positive changes, so you should invite male prison staff to participate as well.
• It can be very useful to consult with psychologists who work there.
• An event that can take place throughout the whole week is preferable to a one-day event.
Main Contact: Violeta Prenga,[email protected]: www.caritasalbania.orgNowWeMOVE blog story: http://blog.nowwemove.com/move-behind-bars/
Project goals: Involving hard to reach populations in physical activity – Imprisoned women
ACTIVE AGEPortugal/Estonia/Scotland /International Live Streaming/Objective: Health enhancing PA for the elderly – LIVE StreamingOrganisation: South Lanarkshire Leisure and Culture (SLLC), Scotland; Salme Cultural Centre, Tallinn, Estonia; Services for Education, Culture, Sport and Youth, Portugal.
Elderly
Active Age International Live Streaming
Target group: Older Adults (60+)Budget: £ 600Size of the event: Approximately 300+ older adults participating in physical activity and the live streaming was viewed by approximately 200 national and international health and wellbeing professionals.Event description: SLLC hosted an International Active Aging Conference during MOVE Week 2014 and wanted to highlight the good work going on across Europe encouraging older adults to participate in regular, health enhancing physical activity. A live video stream was set up from Active Health clients and instructors at Blantyre Leisure Centre in Scotland, (x, Portugal) to the conference being hosted at Hamilton Town House. The delegates at the conference could not only see and hear older adults participating in physical activity from two different countries, but were also made more aware of ISCA�s MOVE Week 2014 as a vehicle to help spread awareness and messages about HEPA throughout Europe. Cross-sector partnerships: SLLC had to liaise closely with Eduardo Jamal (Portugal) and Avio Normak (Estonia) to decide upon the main focus of the live streaming. Logistically, both orgnisations had to ensure they had the technological capabilities in the facilities they were using to participate in the live streaming. This was also important for the facility (Hamilton Town House) hosting
the Active Aging conference. The timing of the conference was important to ensure the video links were in sync in the two different European locations. In its entirety, this project was an example of what can be achieved through partners cooperating in a clear and concise manner.Practical tips:• Test and re-test the technology! • When working with live streaming it is important to
have specialists on hand who know the technology and can troubleshoot if anything goes wrong.
• Timing is important. All parties involved should be briefed well in advance as to what they can expect from the live streaming, where they should be and how they can present themselves on camera in the best way possible.
• Although the content should not be over-rehearsed, it is important that all parties know who the audience is and the key points they should communicate to it.
Main Contact: Roisin Lochrin-Hopkins:[email protected] Website: www.slleisureandculture.co.uk NowWeMOVE blog story: http://blog.nowwemove.com/elderly-citizens-in-portugal-and-estonia-to-be-live-streamed-to-active-ageing-conference-in-scotland/
Project goals: To highlight older adults� participation in health enhancing physical activity (HEPA) during MOVE Week 2014 in multiple EU countries.
MOVE Week
Everyone
BULGARIA - Flash Mob PlovdivObjective: Surprise the public with an unexpected promotion of MOVE WeekOrganisation: BG Be Active Association
Flash Mob Plovdiv – MOVE Week
Target group: Plovdiv�s residents and guests, regardless their age, social status, abilities, ethnicity, etc.Budget: € 400Size of the event: Flagship event with 140 dancers and 3000 spectators Event description: A flash mob usually involves a large group of people, who have planned and practiced their choreography in advance, gathering in a public space to perform an unusual and spontaneous act in just a few minutes. The flash mob is used for entertainment, as well as to promote events, brands and ideas. It is an event that is about performing as well as completely harmless confusion that catches the spectators� attention and tickles their curiosity. Why do we organise a MOVE Week flash mob in Plovdiv each year? To show our citizens how colourful, fun and diverse sports and physical activity can be, to attract participants to MOVE
Week and to gain visibility for the NowWeMOVE campaign.In 2014 the flash mob organised in Plovdiv set a great example and had an impressive impact on the citizens and the guests of the city, with many people joining in. some of the participants included dance studios (modern ballet, hip-hop, etc.), Zumba enthusiasts and instructors, children from the local schools, street fitness clubs and many more. Cross-sector partnerships: Municipality of PlovdivPractical tips: • Understand the purpose of the flash mob you
want to organise.• Have a clear idea of what would you like it to
look like.• Do a little research. Watch videos of previous
flash mobs, including some with a different concept – this might give you a few fresh ideas.
Project goals: The flash mob started the promotion of MOVE Week in Bulgaria and coincided with other MOVE Week flash mobs staged at the same time throughout Europe. The main goal was to introduce people to the pan-European week of sports and physical activity and to present the ideas and goals of the NowWeMOVE campaign.
Flash Mob Plovdiv – MOVE Week
• Identify your partners. It is a good idea to partner with dance clubs who will help with the creation of the additional choreography and put the whole dance together.
• The choreography should be cheerful and easy to perform to a modern, popular and catchy song.
• Choose a location – an open, public place with a lot of space and many people passing by.
• Brand it! Dress up in NowWeMOVE t-shirts, put on the bracelets and try to provide these things to the dancers as well.
• Make sure you have enough promotional materials. The flash mob is a promotion of MOVE Week and it gathers a lot of people, so it is a prefer opportunity to hand out flyers, brochures and bracelets to the spectators.
• For more tips on organising an effective flash mob, please take a look at the Flash Mob Guide for MOVE Week 2014
Main Contact: Maya Licheva,[email protected]: www.bgbeactive.org,www.bulgaria.moveweek.euVideo: https://www.youtube.com/watch?v=Pyf70irSFDo
ALL SCHOOLS DANCE “HORO”
Youth/Pupils
BULGARIAObjective: Involving young people in the organisation of MOVE Week events as equal partners Organisation: National High-School of Humanitarian Science and Art “Konstantin Preslavski”, Varna
All Schools Dance “Horo”
Target group: Pupils and teachers from the city of VarnaBudget: No budgetSize of the event: Community event with more than 1300 participantsEvent description: Students from the national high-school “Konstantin Preslavski” invited all students form Varna to join a MOVE Week event they organised themselves and held in the schoolyard. More than 1300 participants, including some kindergarten children, danced the “horo” together on the first day of MOVE Week 2014. The dance kept going for 30 minutes to achieve the ultimate goal – involving students and teachers of all ages and showing them an alternative way to be active and healthy. This way it combine all of the benefits of physical activity with the emotions of the dance and the feeling of being a part of a community and a tradition.Cross-sector partnerships: Education and Culture
Practical tips: • Have faith in young people�s ideas – they are
often innovative and effective• Reach out for support from local media• Personally contact the principals of other
schools to invite them to join your initiative and give their permission to the students to participate, especially in case the event is going to be held in their school hours
• Promote the event with posters and brochures, which you can give out to the children in every school you want to take part in your event
Main Contact: Alexander Ivanov, Chairman of the School BoardWebsite: http://nghni-varna.com/NowWeMove blog story of Varna: http://blog.nowwemove.com/variety-of-thematic-activities-during-move-week-in-varna/
Project goals: To set an example and to show children and teenagers one of the many ways to be physically active is through Bulgaria�s national dance.
LET’S BRING BACK SPORTS AND PHYSICAL ACTIVITY TO OURSTREETS AND PARKS
Everyone
CROATIAObjective: Organize simple, cost effective and attractive workshops for your community.Organisation: Institute of Public Health County of Medjimurje
Let’s Bring Back Sports and PhysicalActivity To Our Streets and Parks
Target group: All ages – children, their parents and grandparentsBudget: € 1000Size of the event: Flagship event – 800 participants, 1500 spectatorsEvent description: In the centre of the City of Cakovec (which is also centre of County of Medimurje) and in Zrinski park were organized various amusing and simple, yet attractive workshops, as well as sport recreational activities and competitions. We wanted to invite as many children, youth and parents as possible. Our activities were a mixture of modern and traditional sports: table tennis, traditional street games, yoga, dance workshops, Nordic walking, pre-school running contest and many others. We are especially proud of running the project
“To work on foot or by bike” which at the award ceremony was set as a crown to our event. The event got great media coverage and was presented in best light possible. The feedback from participants, newspapers and local TV was amazing. Newspapers published articles about the size of the MOVE Week event and how it made the centre of the city so crowded.Cross-sector partnerships: Health, Education, Grassroots Sport Organizations and other NGOs, Regional and Local Authorities, Social Care Sector and Media. Practical tips: • One of the most important factors is good
timing – make sure you invite your partners on time
• Adapt your ideas to those of your partners –
Project goals: To point out the results of recent research which indicates how today�s 10 years old children will live up to 5 years shorter than their parents due to physical inactivity, and to show the public, the sports clubs, NGOs, municipalities and others how parks and streets in the cities can be used for all various physical activities.
Let’s Bring Back Sports and PhysicalActivity To Our Streets and Parks
this way you can improve your original ideas and ease the co-working process
• Be precise with responsibilities and orders• Control the implementation by setting up
several ad hoc meetings with your partners and working team
• Work with experts, if possible – getting help from experienced and well-informed on the subject people is important and the results can be outstanding
• Mutual trust and respect between partners is essential to both the process and the results
Main Contact: Renata Kutnjak Kiš,[email protected] Payerl Pal,[email protected]: http://www.zzjz-ck.hr/ Facebook: https://hr-hr.facebook.com/zzjzckNowWeMove blog story of MW in Croatia: http://blog.nowwemove.com/move-week-preparations-in-croatia/Video: http://www.zzjz-ck.hr/?task=mmk&aid=7
EXERCISE VS. WORK STRESS
Public Administration
CYPRUSObjective: Official governmental bodies showed their support for MOVE Week through their own participation in MOVE Week activities. Organisation: Ministry of Education and Culture
Target group: Workers/Employees in the Ministries and at the House of RepresentativesBudget: € 200Size of the event: A Flagship event with 1000-1200 participantsEvent description: The event was initiated by the Department of Physical Education in Secondary Education at Ministry of Education and Culture in Cyprus. The aim was to provide a 10-minute physical activity programme for the employees, directors and Ministers in all Cypriot Ministries, plus the House of Representatives (employees and Members of Parliament) and at the President�s offices.The 10-minute programme was prepared by qualified gymnasts who conducted the sessions voluntarily. The Minister of Education and Culture sent a letter to all of the Ministers informing them about MOVE Week and its purpose and asked them to allow their employees a 10-minute break to participate in the physical activity programme. All of the Ministers replied positively and some of them even participated. It was an event that was held during the whole week. The participants were very enthusiastic and were actively involved in the event. The event was a huge success, and the employees asked whether they could have visual material of the 10-minute programme so they could continue practising the exercises at their workplace. The Ministry has therefore decided to record a 10-minute
video that will be distributed to all Ministries and made available on their websites, so that call all employees can access them when they log in. Cross-sector partnerships: Education, Culture, Presidency, MinistriesPractical tips: • Set clear goals for your event• Networking, cooperation and effective communication
are really important, especially when different sectors are involved
• Get permission to use the settings you want for your event (offices, conference rooms, outdoor locations, etc.)
• Start preparing your event early; Develop a simple physical activity programme that can be implemented at workplaces by anyone who wants to join in
• The event has to be short (the employees won�t want to be away from their work for too long)
• Promote your upcoming event; Let people know about the type of event, who the organiser is, why it is important, where and when it will be, etc. Try to attract media attention.
Main Contact: Ioanna Paraskevopoulu [email protected] Website: http://www.moec.gov.cy/en/NowWeMOVE blog story: http://blog.nowwemove.com/moving-the-ministries/
Project goals: To raise awareness of the benefits of physical activity in the workplace and to mobilise and engage the public sector in physical activity, encouraging staff to adopt an active lifestyle.
Exercise vs. Work Stress
NowWeMOVEENGLAND / MOVE Week HertforshireObjective: Increase opportunities for hard-to-reach groups to participate in sport and physical activityOrganisation: Michal Siewniak on behalf of Active East Herts and in partnership with CVS forBroxbourne & East Herts and StreetGames UK
Everyone
Target group: All groupsBudget: £ 2000Size of the event: A series of small events that linked together to create MOVE Week.Event description: The initiative looked at increasing opportunities to engage with �hard to reach� groups, e.g. from various ethnic backgrounds, through sport and physical activity. Using sport and physical activity as a tool to bring people together and increase community cohesion by breaking down barriers that prevent them from attending local sports clubs. We encouraged a number of local sports clubs to promote themselves by opening their doors� to the general public and offering community tasters throughout MOVE Week, not only at their club but also at community venues. The MOVE Week creates an inclusive environment which helps to break down the barriers mentioned above and improve community relations. MOVE Week also highlights sustainable opportunities for volunteering and sport participation, and demonstrates the positive impact of sport and physical activity on our communities. MOVE Week in Broxbourne and East Herts was organised by 5 volunteers who managed to deliver 19 activities, 12 sport disciplines and 450 participants.Cross-sector partnerships: Herts Sport Partnership,
East Herts District Council as well as local Housing Association.Practical tips: • Start your planning and organisation in advance (we
started 6 months before MOVE Week)• Search for potential partners and participants who
might be willing to get involved• Seek funding in advance• Inform your partners about your plans a couple of
months before the event – don�t start putting the timetable together at the last moment
• Work to promote your event to a wide range of groups and individuals, using traditional media, social media, brochures, etc.
Main Contact: Michal Siewniak,[email protected]: http://www.cvsbeh.org.uk/ or http://www.activeeastherts.org/newsNowWeMOVE blog stories:http://blog.nowwemove.com/move-week-initiative-recognised-by-uk-department-of-health/http://blog.nowwemove.com/move-week-a-true-success-in-hertfordshire-uk/http://blog.nowwemove.com/move-week-makes-a-difference-in-hertfordshire-uk/
Project goals: Promoting the participating clubs, recruiting new volunteers, raising the profile of grassroots sport organisations in general, establishing partnerships in other European countries, using sport to tackle issues such as reducing health inequalities, tackling social exclusion and increasing physical inactivity.
NowWeMOVE – MOVE Week Hertforshire
BIKEPARADE AND SPORTS MARKETESTONIA / LATVIAObjective: Organising a cross-border cycling eventOrganisation: Sport Year Foundation/Valga City Council/The Danic Chamber of Commerce
Everyone
Target group: No specific target groupBudget: A small budgetSize of the event: Community event (about 300 participants for both events)Event description: The day started with a huge traditional community market and the sport market was part of it. Local sport clubs introduced their regular training sessions and there were also sporting activities that visitors could take part in during the day (e.g. bicycle obstacle course, street hockey, ski jumping, house dance). Afterwards everyone was invited to take part in a Bike Parade, a 5 km cycling route which crossed the Latvian border. The aim was to promote cycling, to take the opportunity to visit the Latvians as part of MOVE Week and to do some fundraising for the Bike Garage. The Bike Garage gave participants the opportunity to build and repair bikes for themselves and others, and it also made bikes available to rent for the parade. The Bike Parade�s route ended at the location where the Garage was set up.
Cross-sector partnerships: Valga City CouncilPractical tips: • Get media attention, because it gives your
event huge added value and it makes it easier to find sponsors and participants for the future
• Involve your community, work with them and try to get community leaders and politicians to take part in what you�re doing. In our case, a community leader participated in our event and that had a very positive influence on the media coverage
Main Contact: Tiina Kiislar, [email protected] Website: www.spordiaasta.ee / www.valga.eeNowWeMOVE blog story: http://blog.nowwemove.com/move-week-in-estonia-cross-border-cycling-event/ About the event:http://blog.nowwemove.com/move-week-in-estonia-cross-border-cycling-event/About MoveWeek in Estonia:http://blog.nowwemove.com/the-story-behind-estonias-move-week-success-in-2014/
Project goals: The Bike Garage idea was that local youth would have a place to come together, repair and “pimp up” their bikes and skateboards. The outcome was that the call for supporters and sponsors was released and the fundraising for the Bike Garage started!
Bike Parade and Sports Market
Find Your Move Kozani
Everyone
GREECEObjective: Involve the community through outdoor physical activity events Organisation: Municipality of Kozani
Target group: Youth, Elderly,Disabled,Mental HealthBudget: No budgetSize of the event: Community event with about 800 participantsEvent description: The organisers were present at a special kiosk in the main pedestrian street a week before MOVE Week to invite citizens to participate in various activities during MOVE Week. These included street games, football, cycling on trails, street dance, walking and hiking, games for children, pedestrian crossings events, street art, flying fox, skateboarding and BMX. In the end, the event involved many people and had a great impact on the community!Cross-sector partnerships: Social Services, Health, Sport, Cultural, Education, etc.
Practical tips: • The activities have to be developed and
implemented in cooperation with local organisations and groups.
• Make sure to provide a variety of activities – that way you can attract more people and get them “hooked” on a sport or physical activity that is suited to them.
Main Contact: [email protected]: www.kozanh.grNowWeMOVE blog story: http://blog.nowwemove.com/move-week-in-greece/
Project goals: To invite citizens to discover the town�s streets, squares, parks, and urban routes and trails around the town. To promote the outdoors as a space for physical activity and raise awareness of the environment and its protection, as well as active transport and volunteerism. Overall, the event should have a positive outcome for both the organisers and the participants.
Find Your Move Kozani
SCHOOL SPORT DAYHUNGARYObjective: Organise a national school sport day!Organisation: Hungarian School Sport Federation (HSSF)
Youth/Pupils
Target group: Pupils between the age of 6 – 18 and their teachersBudget: € 20 000Size of the event: Large: 220,000 pupils and teachers (almost 50,000 more than in 2013) and 768 schools.Event description: In 2014 the event was held for the 8th time. Each year, every Hungarian public education institution is asked to use the Hungarian School Sport Day to promote at least 120 minutes of sports and physical activity among their pupils and teachers. As a part of ISCA�s MOVE Transfer project, HSSF put a special emphasis on involving hard-to-reach populations (i.e. schools from disadvantaged regions, children with disabilities, etc.) in the day. In 2014, 50% of the participants in the event came from this specific target group. 4000 disabled students engaged in the activities (twice as many than in 2013). Apart from the distance of the traditional “Hungarian School Sport Day Run” (last year 2014m), there are no limitations to the physical activities chosen by the schools, so a wide range of recreational sports are introduced to pupils every year during the 120 minute interval. Besides traditional sports like football, handball, volleyball and table tennis, many other physical activities are included in the programme, including team competitions and relay races, rope-jumping, sack races, Zumba, aerobics, and even hiking, orienteering and bike trips. The schools with biggest numbers of participants received sporting goods vouchers – last year 242
schools, 131 of them – from disadvantaged regions.Cross-sector partnerships: Education, targeted media and Mr Pál Schmitt (the former President of Hungary) was present.Practical tips: • Contact potentially relevant organizations that could
help you mobilize the schools and engage them to take part in the initiative and its implementation
• Find the right motivation for the schools to take part in the initiative
• Reach out to the inactive schools• Use your personal contacts and approach them
directly• Involve teachers – this will set a good example for the
children and inspire them to be active and healthy• Provide inspiration – motivate and inspire your team,
your partners and the participants• Involve media Main Contact: Ákos Füzi, [email protected] Website: www.mdsz.hu/en NowWeMOVE blog story: http://blog.nowwemove.com/140000-school-children-moved-in-hungary-last-year-thousands-more-expected-this-year/ ISCA website story:http://www.isca-web.org/english/news/foursecretstoscalingupyourgrassrootssportinitiative
Project goals: Promotion of physical activity and at least 120 minutes of movement in every school.
Hungarian School Sport Day
Health literacyin kindergartensICELANDObjective: Active homework can inspire the whole familyOrganisation: The Icelandic Youth Association (UMFÍ)
Youth/Pupils
Target group: Children in kindergarten and their parentsBudget: No budgetSize of the event: Over 2000 participantsEvent description: Physical activity was included in all activities during the day at the kindergarten. The parents walked to the kindergarten and back and had morning dances with their kids. There were open events during the week so that families could try out new activities, for example, yoga. Every child was assigned homework that involved physical activity and they were all excited to do it! The outcome was that every child participated in more than 60 minutes of organised physical activity during the day, plus the time they spent doing their homework, where they inspired their whole family to be more active. A whole community participated and by the end of the program, all of the children and their
families were influenced in every aspect and were familiar with the concept of MOVE Week. Cross-sector partnerships: Education, targeted media and Mr Pál Schmitt (the former President of Hungary) was present.Cross-sector partnerships: EducationPractical tips: • Reach out to kindergarten teachers for
support, get them involved – they are the role models during school hours and for them it can be very easy to inspire the children to bring health literacy information home and motivate whole families!
Main Contact: Sabína Steinunn Halldórsdóttir, [email protected] Website: http://umfi.is/category/frettir NowWeMOVE blog story:http://blog.nowwemove.com/schools-are-moving-in-great-number/
Project goals: The objective was to influence the children and increase their health literacy – physical, mental and social. A healthy diet is normal in the kindergartens; the only drinks provided are water and milk. We managed to increase the children�s intake of fruit and vegetables during the week, as well as their physical activity – just as we had planned.
Health literacy in kindergartens
1 KILOMETRE (KM) FOR YOUR HEALTHITALYObjective: YOU can have your own kilometre of health!Organisation: UISP
Other
Target group: People leading a sedentary lifestyleBudget: No budgetSize of the event: mediumEvent description: “1 KM for Your Health” is a homogeneous walking groups methodology acknowledged by the Italian Ministry of Health. The project, was implemented by UISP in 3 Italian Regions (Emilia Romagna, Puglia, Marche) and, thanks to MOVE Transfer, it has been transferred to two more Italian Regions: Lazio (Rome) and Veneto (Rovigo). The main purpose is the promotion of movement (walking and slow running) for sedentary people who can improve their health and social life through physical activity.“1 km”, is a circuit of 1 km in a park, in a sports centre, or on a city track, suitable for a fast walk or slow jog, or a combination of both. It is designed for anyone and can be done throughout the year, either individually or together in a group of people with the same speed.
During the event was used a talk test that measures the walking intensity – at what heart rate or breathing pace the person will be having difficulties keeping a conversation. Each person has their own pace when walking or jogging. To measure it, you need to test it with a watch and heart rate monitor with a transmitter and collar. The test consists of fast walking or slow running for exactly 1 km and ends with a personal card reporting the time spent in km/h. It is also associated with an assessment of the perceived effort of the participants through a ladder perception of fatigue. The test helps people to learn how to walk and run at the right intensity or speed. Every person should go at their own pace, because in many cases extremely intense exercise is not necessary. On the other hand, if the activity is not intense enough it may not be sufficient for their health. media and Mr Pál Schmitt (the former President of Hungary) was present.
Project goals: To create a 1km path in a park, in a sports centre or in town, that is not only a place for sport, but also an educational space promoting healthy lifestyles. To popularise physical activity (walking, slow running) among inactive people by organising homogeneous walking groups.
1 Kilometre (KM) for Your Health
Cross-sector partnerships: Sport club, municipalitiesPractical tips: To do the test, operators have to be trained and provided with special equipment such as: • 11 posts (fixed or mobile): departure post,
arrival post and 9 other posts in between – one for every 100 metres.
• 2 carpets: departure/arrival • 3 heart rate monitor watches with elastic
bands / transmitter• Signs (fixed or mobile) to show progressive
time going from one sign to the next and the scale of perception of fatigue. The times between 2 signs are read in order to calibrate and also to scale the velocity of the steps.
You could organise a “1 km for your health”, school or city run!This would be a sort of �reversed race� where participants are grouped in teams (made up of small groups of equal step velocity) starting staggered (depending on their speed) and arriving together.
To carry out your own “1 km for your health” as a MOVE Week 2015 event, you would need to be provided with:• Training for your operators• A kit for the speed test• A kit containing mobile signs• T-shirts indicating the step velocity, which
you�ll give out to participants• Contact schools and/or local entities to
arrange the run • Design the circuit and print maps• Put mobile signs along the circuit• Calculate the starting point and time for
different groups• Conduct the speed test among pupils/
participants• START!•Main Contact: Sara Ceci, [email protected] Website: www.uisp.itNowWeMOVE blog story:http://blog.nowwemove.com/schools-are-moving-in-great-number/
1 Kilometre (KM) for Your Health
VivicittàITALY-Vivicittà
Everyone
Objective: Thousands of people run for peace, solidarityand rightsin different cities around the worldOrganisation: UISP Italy
Target group: EveryoneBudget: N/ASize of the event: LargeEvent description: Vivicittà is an important mass-sport event. Every year (for 26 years), more than 70,000 citizens take part in it. They run together, at the same time but in different cities of the world. Vivicittà isn�t, and doesn�t want to be, just a run but a very important social event. The runners are evidence of a desire to live in an ecological environment, in solidarity with the citizens of other countries, respecting all differences. Vivicittà also wants to bring its message into the prison environment, because sport, as a means of social growth, must be “for all”.Vivicittà stands out for its “simultaneity”, which makes it a unique event in the world. More than seventy thousand participants run on the same day at the same time.The route is 12km long for the competitive race and 2-5km for the non-competitive one.Each participant receives a start number, a “diploma-card” with their results and a symbolic prize.Cross-sector partnerships: In collaboration with UNRWA (United Nations Relief and Works Agency for Palestine Refugees) and UTL (Italian Cooperation):• Vivicittà was first organised in 2007 in Lebanon. In
2010 the event was a race in 5 camps for children in 12 refugee camps.
• In 2011 it was organised in Saida as a race for Palestinian and Lebanese children running together for open dialogue and dignity.
• In 2012, in Saida and Baalback, it was also a race for Palestinian and Lebanese children to run together – organised at the same day and time.
Practical tips:To identify location and course• Locate an area for the run, preferably on level land• Draw a 1000-metre course without intersections• Outline it with chalk, creating a large lane – at least 20
metres • Use plastic tape to define the internal lane – to prevent
people cutting through the course• The area start/finish has to be marked at least for 150
metres on both sides of the lane• The finish line should not be situated on a bend• Signal a point of reference at 500 metres (the half-way
mark)Measurement:• The course has to be measured by a bike with an
odometer or by a metric roller• When measuring, it�s important to do it from the
middle of the laneRegistration of participants:• Set up tables where the participants can register • We gather registrations following the following
Project goals: To be a sport and a social event that stands for peace, solidarity and tolerance
Vivicittà
categories : A (8-9 years), B (10-11 years), C (12-13 years)
Registration:• Divide the tables according to gender and age
category• Organise them by first name/surname/age/the camp
they are from/start number• The start numbers should be personalised with the
name of the camp and differentiated for boys and girls; They should be given to the participants at the moment of registration along with a coupon to retire the t-shirt
• Registrations should be gathered in advance by the person responsible
• It is important to consider pins to attach the start number to the t-shirt. It should be attached at the front.
Division of tasks: • Appoint a person responsible for the start/finish area,
prizes ceremony and refreshments. They will decorate the start/finish area with banners or flags at the sides, provide bottles of water to the participants, set up a table for the bottles and to take care of the garbage, etc.
• Appoint a person responsible for the course. They will define the course and inspect the chalk marking lines and put up the ribbon before the beginning of the race
• Appoint a person responsible for rankings. They will stand at the finish line to document the correct finishing order
• Appoint a race director to coordinate the persons responsible for the other sectors
• NB! It is important that all the staff members wear the same t-shirt or something else that will make them easily detectable.
Additional advice:• Organisational staff should arrive well in
advance on the day of the event to carry out all of the tasks listed above
• Leave the event location in the same condition at it was when you arrived
Main Contact: Massimo Tossini,[email protected] Website: http://www.uisp.it/
Vivicittà
Abseil it!MALTAObjective: Overcome your fears and have fun being active!Organisation: MOVE
Youth/Pupils
Target group: School children, youth and the general publicBudget: No budgetSize of the event: A medium event with about 400 participantsEvent description: In an era of smart phones and computers, children�s physical activity has been in sharp decline. Instead of getting outdoors, children and young people prefer to stay inside and spend their time on social networking sites. “Abseil it!” was organised by MOVE to introduce innovative and fun ways of being active. The participants had the opportunity to abseil down the city walls and try out a new sport. They also experienced the city from a new perspective. Another highlight of the event was a zip line from the outer walls of Fort St. Elmo. It was definitely an adrenaline-rush event with an educational dimension as each activity offered its own unique bit of fun and history. During the activity some participants overcame their fears and realised they could do anything they set their minds to! In a country surrounded by sea, sun and sand, outdoor activities should
be definitely be a natural part of the citizens� everyday lives! Cross-sector partnerships: EducationPractical tips: Abseiling and zip lining are activities which can be dangerous if not conducted professionally.• An excellent coordination with the school and
teachers is a must • Communication with the parents is also very
important• Some parents may be reluctant to allow their
children participate in the activity, therefore it is important that everyone is well informed about the activity and the safety precautions
• A consent form should always be signed by the parents if the participant is a minor
Main Contact: Cynthia Debono,[email protected] Website: www.movemalta.org
Project goals: To encourage children and young people to try out new sports and explore the outdoor world
Abseil it!
BLUE MOVE WEEK IN WEJHEROWOPOLANDObjective: Pupils Enter the “Enchanted World of Football”Organisation: MOVE Agent Tadeusz Ciapa, WAPN Błękitni Wejherowo
Everyone
Target group: Children, youth, elderlyBudget: MediumSize of the event: 1200 participants, 400 spectators and 40 volunteersEvent description: The goal of the Blue MOVE Week in Wejherowo was to promote physical activity as much as possible among the residents of the city. The action was held in Wejherowo and the surrounding area. It was divided into 11 separate events targeting specific audiences.One of them was called “The Enchanted World of Football”, which was attended by pre-school children. Then, through events that promote football, running, floorball, gymnastic exercises and active tourism, we showed and informed people about how important movement is in the lives of children, adults and seniors.Cross-sector partnerships: Health and Sport sectors, NGOs, Education, Local GovernmentsPractical tips: • Find a sport discipline for all ages, where
grandfathers can play with their grandsons, mothers with their daughters, etc.
• Try to find a contact to the local press, they can write a short article about your event
• Local shops and companies can provide prizes for participants (or other supplies, like water, fruit, small snacks, etc.) – don�t be shy to ask for their help
• Maybe your local government has a financial grant for sport initiative – seek their support
Main Contact: Tadeusz Ciapa, [email protected] Website: www.blekitni-wejherowo.plNowWeMOVE blog story: http://blog.nowwemove.com/blue-move-week-named-best-move-week-2014-event-in-poland/
Project goals: The aim was to involve and activate the local community, including people of all ages. The outcome was 1200 participants.
Blue MOVE Week in Wejherowo
NO ELEVATORS DAYROMANIAObjective: Implement an event that promotes the habit of walking and climbing the stairs as easy and healthy exercisesOrganisation: Sports Federation of Sombor
Everyone
Target group: No, we hoped as many people as possible would be involved in this initiative.Budget: € 100Size of the event: A medium event with about 500 participants.Event description: The event was promoted during MOVE Week at the Ministry of Youth and Sport�s official headquarters. There are 30 national sport federations in the same building. The idea was to promote a healthy lifestyle in an office building where people use elevators constantly. The elevators were blocked; they could only be used for administrative purposes or for people with disabilities. We had posters at every floor advising people to take the stairs. The event wasn�t well received at the beginning, but it wasn�t long before people started using the stairs instead of the elevators. Cross-sector partnerships: Public institutions were involved, including the Ministry of Sport and Youth, as well as NGOs including national sport federations.
Practical tips: It is easy to organise this type of event, but in order to “spread the word” and have a greater impact you should try to involve as many organisations as possible in promoting the event:• Initiate a low-budget stunt event with strong PR potential• Map your partners• Contact media and announce the event well in advance to
attract partners to join in• The presentation of your initiative should be well-structured
and convincing• Work on gaining free PR coverage locally, thus reaching
various stakeholders• Involve local opinion leaders, businesses and institutions as
the first step of a further partnership• Demonstrate that you are a dynamic and innovative
organisation that encourages physical activity among various groups
Main Contact: Romanian Federation Sport for All,[email protected]: www.sportulpentrutoti.ro
Project goals: To promote MOVE Week and its partners; to encourage the habit of walking and using the stairs; to help people who work at their desks all day to relax and move, using different types of physical activities. We managed to achieve our objectives at least for a day, and hopefully taking the stairs instead of the elevators will become a habit for some of the people.
No Elevators Day – Romania
ZUMBA MOVE CLASSSERBIAObjective: A cost-free activation of womenOrganisation: Sports Federation of Sombor
Women
Target group: WomenBudget: No budgetSize of the event: A medium event with about 450-500 participantsEvent description: Zumba is a fitness program for all, but it is mostly women who participate. It is very attractive – colourful, intense and fun, so a large number of women doing classes on a regular basis. Those who participate often experience how moving the program is and improve their social life by meeting new friends, all whilst they are dancing and working out! The objective of the event was to move as many young girls and women as we could, and for free. Not only did we succeed, but of the 200 women who attended that one class, 120 are still coming three times a week during the year!Cross-sector partnerships: Sports federations, MunicipalitiesPractical tips: It is an event that is extremely easy to organise – all you need is the motivation, so once you have that, you just have to:
• Choose a place (a school, a sports club, park, etc.)
• Contact the right person (the school principal, a sports club manager, your municipality, etc.)
• Choose a Zumba instructor who will lead the class and arrange things with them
• Publicise your event. You can use social media, local media, fliers, posters – whatever your budget allows you
Main Contact: Ilija Lalic,[email protected]: www.sombor.svz.rs/sport-za-sveNowWeMOVE blog story: http://blog.nowwemove.com/a-step-forward-for-move-week-in-serbia/
Project goals:
Get women to move
Zumba Move Class
MOVE WEEKSLOVAKIA / P. J. Šafárik University in Košice Objective: Multiple activities to move students, employees and guestsOrganisation: Institute of Physical Education and Sport
Youth/Pupils
Target group: Students, employees, guests of P. J. Šafárik University in KošiceBudget: € 800 Size of the event: 20 events with more than 1200 participants in 2014 Event description: We organised events during the whole of MOVE Week including “2 minutes for health” (aerobic physical activity using different machines), “Table tennis for employees of the University”, “MOVE Week Volleyball Tournament”, “Move! in to the stairs” (promotion of walking the stairs by using the 10-floor building of the Faculty of Medicine), “Pilates for everybody”, “MOVE Week Indoor Football Tournament”, “FVS WILD RUN Active Life” (short and fun run for the Faculty of Public Administration), “Rope Skipping”, “Indoor football for employees of University”, “Aerobic Night”, “City of Košice 24 Hour Swimming Relay “, “Always Active” (an exercise for the elderly), “MOVE Week Powerlifting”, “MOVE Week Streetball Tournament”, “Folkdance for kids”, “Folkdance for adults”, “Sports Activities for Youth With Disabilities”, “Annual aerobic afternoon of Remembrance Věra Medveďová”, “Hiking in Slanske Hills”.Cross-sector partnerships: The partners of Institute of Physical Education and Sport were P. J. Šafárik University in Košice, Slovak Sport For All Association, TJ
Slávia UPJŠ (an organisation responsible for promoting sport and physical activity among university students), Slovak University Sport Association (which is supporting organisation of sport-for-all events at universities by redistributing funds from Ministry of Education, Science, research and Sport of Slovak Republic), Košice Medical Students Association, City of Košice, Košice Region, Active Life (an organisation promoting active lifestyles using different formats), G6 Dance Group, Art Street Crew, FS Hornád University Folkdance Group, Spojená škola (a School For Youth With Disabilities), and Košice Region Youth Council.Practical tips:• Start to organising your events early (February-March)• Start contacting your partners and MOVE Agents as
soon as you start planning• Use the network you have to attract good PR and
fundraising to your events• Use the activities you are already running and think
how you can implement them in different manner• Don�t be afraid to try something new• It�s all about motivation Main Contact: Peter Bakalár,[email protected] Website: www.upjs.sk/aktuality/move-week-2014
Project goals: To move students, employees and guests of P. J. Šafárik University by offering them different activities
MOVE Week at P. J. Šafárik University in Košice
ORIENTEERING CITY PATH SLOVENIAObjective: People with mixed abilities get healthier through physical activityOrganisation: NAPREJ - Rehabilitation Centre For People with brain injuries
Mixed abilities
Target group: People with and without disabilities, local communityBudget: Minimum budgetSize of the event: A large local event: 123 participants, 23 teamsEvent description: City Centre Orienteering in teams, for people with mixed abilities (1.5km - 3km). The teams, 3-5 people, walked through the centre of Maribor. At each “station” along the path they were required to perform tasks and participate in games. The team results were based on the time necessary to complete the path and the points were scored at the completion of each “task”. Each participant received refreshments and a commemorative prize.The activities were aimed at encouraging all people to be more active in their daily lives. At the same time, they allowed the participants to learn about the centre of Maribor and train their
orienteering skills. The event took place under the motto: �MOVEMENT IS HEALTHY!� We managed to involve 100 people and a wide range of stakeholders and volunteers.Cross-sector partnerships: The partnerships included local sport clubs, public bodies, NGOs, social-care providers (public and private), private companies (supermarkets, bakeries, food industries, etc.)Practical tips: • Use existing partnerships• Engage stakeholders from different sectors• Use existing networks• Organise events that are seen as valuable to
different partners• Extend your network through MOVE WeekMain Contact: [email protected] - [email protected] Website: www.zavodnaprej.si
Project goals: To promote physical activity, urban mobility, social inclusion, active participation, volunteering among people with and without disabilities (sensorial, physical, intellectual, speech). Also to gather those people together through games, leisure and physical activity, and to raise awareness about disability issues.
Orienteering city path
“DIUMENGE INCLUSIU”SPAINObjective: Health promotion to the general publicOrganisation: UBAE Foundation – FCEDF (Catalan Federation of Adapted Sport)
Mixed abilities
Target group: Disabled and abled peopleBudget: € 1000 (approx.)Size of the event: Flagship event with over 500 participants.Event description: We wanted to attract people�s attention and to tell them more about our values. To interact with the entire population, there were different types of activities, games and workshops, with the common factor of all of them being the different stages of activity:• Explanation of the activity, performed by our
technicians• Completion of the activity• Reflection on the final activity, where people could
answer questions and evaluate the experienceWe organised an Inclusive Dance Party which had two parts – the first was for disabled and abled children, and the second was for adults. There were two people in wheelchairs up on the stage with the dance teachers. Another inclusive activity was Boccia, which was very popular with the children as it was quite easy!There was also handbike, basketball and rugby. The participants really enjoyed the activities and came away with a better understanding and more sensibility for people with disabilities and the difficulties they face with regard to practicing sport: “It was great to see how abled and disabled children were just having fun and engaging
in physical activity together and to see social inclusion,” one of the participants said.What we were aiming for was achieved and our participants now have a better understanding of what adapted sport is.Cross-sector partnerships: No.Practical tips: When organising such events it�s very important to make sure that all the needs of the people with disabilities are being met: • Make sure the venue is accessible for wheelchair
users and people with other disabilities• Consult the target group beforehand (preparation is
the key to any successful event)• Make sure that there are exterior toilet facilities, etc.• Organise transport to and from the event• Try to find funds for specialist equipment, or find
project partners that can provide it• Use staff/volunteers who have experience in working
with disabled people.Main Contact: Lindsay Young,[email protected] Website: www.eurofitness.com,www.esportadaptat.catNowWeMOVE blog - Disability never a barrier to MOVE Week http://blog.nowwemove.com/disability-never-a-barrier-to-move-week/Video: www.youtube.com/watch?v=NusY5qdpnJ4
Project goals: The main purpose of the activity was to educate and draw the general public�s attention (including people with and without disabilities) to various topics (adapted sports, health promotion and nutrition) that have one common goal: promoting physical activity and sport.
“Diumenge Inclusiu”
ACTIVE OFFICE The NETHERLANDSObjective: The Municipality of Amsterdam activates people by setting a good exampleOrganisation: Municipality of Amsterdam – Sport, Education & Culture Department
Public Administration
Target group: It was meant for all the employees of the departmentBudget: No budget, only time and promotional materials that were already prepared forMOVE Week.Size of the event: Small open event - approx. 400 people were willing to join us, but the actual number of attendants was not counted.Event description: The Municipality of Amsterdam organised an Active Office week for its employees. By internal communication they were inspired to use active transport, such as cycling or walking, to get to work and getting up and walking to each other�s desks to communicate during working hours, instead of using e-mail. A very nice motivational touch was to put stickers on the stairs, showing that each step they climbed burned one calorie. The feedback received after MOVE Week was that this practice should be integrated through the whole year and not just for the seven days of the event. The Sport, Education and Culture Department of the Municipality is the one that is responsible for the activation of the community, but the reality is that these people are sitting at their desks for 40 hours a week. To set a good
example they should be the first to be more physically active.Cross-sector partnerships: No, just a multi-sector department Practical tips:• Make sure to contact the right people• Set specific goals and present them clearly• Create attractive promotional and motivational
materials – for example, a poster with different activity options for the office
• Develop a light but effective activity program to show people PA doesn�t have to take too much time or effort – it can be fun and will make them feel energized afterwards
• Make the activities easy so everyone can join in• Organise challenges and games between
employees – for example, who climbs the most steps or who joined more activities during the week
Main Contact: Karlijn Kooke,[email protected] Website:www.amsterdam.nl/kunst-cultuur-sport/sport/ NowWeMove blog story: http://blog.nowwemove.com/municipality-of-amsterdam-supports-the-nowwemove-campaign/
Project goals: To set a good example for the residents of the city through the institution responsible for their physical activation.
Active Office
MOVE WEEK REACHES THE SKIES ABOVE TURKEY TURKEYObjective: An innovative promotion of MOVE Week and the NowWeMOVE campaignOrganisation: Fethiye Public Health Management
Everyone
Target group: NoBudget: € 1500Size of the event: A flagship event with 500 participants and 2000 spectatorsEvent description: The National Coordinator (NC) organised the opening of MOVE Week to take place during a paragliding festival. This ensured great visibility and media coverage and reached a lot of people. Feridun Ekmekci (Turkey�s NC) was paragliding in the sky himself, waving MOVE Week flags in the air. This interesting approach received great support from the local authorities and organisers of the festival, who had put together a dance show and a band concert. There was a huge variety of people including university students, non-governmental organisation representatives, politicians and many others.This exciting event made sure that Turkey had an active campaign with more than 80 successful events!Cross-sector partnerships: Tourism, Culture, Health, Sport and Municipalities
Practical tips: • Find the right partners• Contact your partners (present or future) in
advance• Organise your event during an existing one
that gathers many people• Seek support from local authorities• Think of something new and make it
spectacular• Maintain good communication between
MOVE Agents, Partners and your National Coordinator
Main Contact: Dr. Betül UYSAL - Manager of Fethiye Public Health Center,[email protected]: www.fethiye.gov.tr/default_B1.aspx?content=72NowWeMOVE blog story: http://blog.nowwemove.com/in-turkey-move-week-started-from-the-air/Video: www.youtube.com/watch?v=uWT_hsumA0A
Project goals: Promote MOVE Week and attract as many people as we could to the 2014 campaign.
MOVE Week Reaches the Skies Above Turkey
Move-A-Thon 2014SCOTLANDObjective: Involve children in MOVE Week through dancing Organisation: South Lanarkshire Leisure and Culture (SLLC) – MOVE Week 2014
Youth/Pupils
Target group: Primary school childrenBudget: £ 2,000Size of the event: : Large: 123 primary schools with approx. 22,000 participantsEvent description: Building upon the success of 2013�s MOVE Minute, a short Move-a-Thon dance routine was recorded and a DVD was given to schools and nurseries so that the pupils could all learn the routine in time for MOVE Week. The young pupils then performed it en masse, some outside in the school grounds, and some inside at their assemblies. It is planned that the DVD will be used in schools throughout the year as warm up activity for PE or clubs, or just used throughout the school day for additional physical activity. This is great and it is very inspiring because a MOVE Week product is going to be used by a whole system and will be responsible for teaching the love of movement from an early childhood.
Cross-sector partnerships: EducationPractical tips: • Collaborativethinkingandworkingisessential• Trytostreamlinethingstocreateamoreimpactful message• Findcommonthemes,i.e.healthenhancing physical activity for older adults, disadvantaged youth, to link with other ISCA partners and highlight each other�s work within communities and at events• Donotgoforwhatwillbe�easiest�todobut take time for research and preparation to really plan an impactful eventMain Contact:[email protected]: www.slleisureandculture.co.uk
Project goals: To raise awareness of MOVE Week and the NowWeMOVE campaign and key messages surrounding health enhancing physical activity by engaging primary school children in learning and then performing a specifically designed dance during MOVE Week.
Move-A-Thon 2014
If the answer is YES, please MOVE forward to contacting any of our partners presented in the Practical Inspirations toolkit (or us directly) and BECOME a MOVE Agent!
For more information, please visit our websites:
ISCA: www.isca-web.org/english
NowWeMOVE: www.nowwemove.com
MOVEWeek: www.moveweek.eu
NowWeMOVE Blog: blog.nowwemove.com
Find even more MOVEment inspiration by taking a look at our MOVEment Pills project: movement-pills.nowwemove.com
NOW is YOUR turn to MOVE!
PRACTICAL INSPIRATIONS
Did you find motivation to organise a MOVE Week event of your own?Would you like to be the inspiration for others yourself?