Communication E.B 1

Introduction to communication

Let’s talk about Public Relations !

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Communication E.B 2

General presentation of PR.

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• Communications techniques use ( by companies or

persons) to develope a positive image.

• PR is an adapted and personalized communication

• “effective relationships with relevant public” (Jean-Pierre

Beaudoin)

Communication E.B 3

Targets of the PR.

• Suppliers

• Customers

• Banks

• Associations

• Employees

• CompetitorsFall 2011

Communication E.B 4

Internal PR.

• To Create trust and confidence from

the employees to the company.

• To Build and to keep the compan’ys

culture, way of doing.

• To affirm the values of the company.

• To motivate people. Fall 2011

Communication E.B 5

Internal PR.

• Company’s newspaper.

• Sports events.

• Business (convivials !) meals.

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Communication E.B 6

External PR.

• To create, developp and keep good relationships with the public and audience.

• To be well perceived.• To get a positive positionning in

customers mind.

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Communication E.B 7

External PR.

• Informations Letters.• Open Days.• Press conferences.• Sponsorship.• Relay of opinion on the internet. (PR

2.0)

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Communication E.B 8

PR 2.0

• Nowadays, companies and brands are using social networks website to control their image. A new Job came up.

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Communication E.B 9

PR 2.0

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Communication E.B 10

Piste of Thought.

• Speaking is one thing, acting is another.

Did the PR solve the problem of BP when the

oil rig exploded ?

• Did the PR find the good words to explain

Chernobyl drama in the 80’s ?

• Why does the Police need PR ? Everybody

know what the police is doing no ?

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Communication E.B 11

Conclusion.

• PR are here to communicate, but don’t forget to stay critical towards the message… Otherwise it would become propaganda !

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Communication E.B 12

Sources.

• http://fr.wikipedia.org/wiki/Relations_publiques• http://fr.wikipedia.org/wiki/Jean-Pierre_Beaudoin• http://www.polfed-fedpol.be/org/org_cgpr_orga_fr.php• http://fr.wikipedia.org/wiki/Propagande• http://www.concepteur-redacteur-blog.com/2010/05/18/relations-publiques-

rp-2-0/• http://resosol.org/Gazette/1996/153_20.html

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Communication E.B 13Fall 2011

Thank you very much for you attention.I hope it was interesting.