Public Relations VS. Advertising VS. Marketing

BY: Candace H. Bastien

Definition of Marketing:

The action or business of promoting and selling products or services, including market research and advertising.

Definition of Advertising:

The activity or profession of producing advertisementsfor commercial products or services.

Definition of Public Relations:

The professional maintenance of a favorable public image by a company or other organization or a famous person.

Public Relation Goals:

To make people aware of what your company is, why it is, and how it is

Marketing Goals:

Letting you know that the company is here gaining loyalty, and garnering revenue and word about the company

Advertising Goals:

Making sure the consumer knows what your product is, and why they should have it.

Differences and similarities:

Advertising is service to consumer based and has an external foundation

Marketing goes for the people “more likely” to purchase said product

Public Relations goes out to the masses and engages their audience personally

Similarities and differences cont.

Marketing is working to increase brand by generating a high value towards product by maintaining the demand

Advertising sells the goods while managing the brand

Public Relations takes care of the loyalty between the consumer and the brand

Amazon

What started out as an ordering company, it has now expanded into your one stop shop for everything you need appealing to all audiences everywhere being one of the largest online retailers in the world