pr tips for startups
Post on 17-Oct-2014
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10 PR tips for startups. More here: http://www.techinasia.com/understanding-startup-targeted-audience-important-public-relation/TRANSCRIPT
10 pr tips for startups
1. Make sure that your product is ready
2. Keep the pitch short and sweet
3. A clone? Admit it, and focus on strengths
4. Reply to press inquiries promptly
5. Building relationships with bloggers
6. Understanding your purpose and target audience
7. Love big blogs AND the small blogs
8. Keep bloggers updated with your startup
9. Build a solid FAQ, or Media page (fb.com/press)
10. Press releases: make them linkable
Building relationships with bloggers•Read their articles, understand them•Find the right reporter to work with•Make sure they are interested in the space
you’re in
Keep the pitch short and sweet
•Hey, Hi, or Dear? Which one?•Put the most important stuff at the top•Don’t oversell•Put in useful quotes•Do it in less than 300 words.
Understanding your purpose and target audience•What is your goal?•Who are the target audience?•Where are they from?
•200 retweets•10,000 views•2,265 visits•200+ new users•Story here
•US-based investors found EZTABLE through Tech in Asia
•Received $1.5 million in investment•Story here
Connect with us
•For news, send to [email protected]•Fb.com/techinasia•@techinasia•KakaoTalk/WeChat: Techinasia