pr tactics in the digital age
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PR Tactics in the Digital Age
Deanna FerrariWordWrite Communications • November 12, 2009
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About me• Graduate of Slippery Rock University (B.S.,
Public Relations)• Board member of PRSA Pittsburgh• Former Assistant Account Executive at
MARC USA• Account Executive at WordWrite
Communications, Wexford, Pa.
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The times are changing . . .
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Print is shrinking . . .
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The old way . . .
Your Brand Your Audience
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The NEW way . . .
Your Brand Your Audience
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The old way . . .
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The NEW way . . .
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The old way . . .
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The NEW way . . .
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Where do you start?• Research
– Which social media community do we belong in? – How can we reiterate our business philosophy into the space?
• Listen– Watch, learn, observe, and record
• Evaluate– What did you learn?– What are your customers/audience saying about YOU?
• Designate– Start in one channel– Determine the social media person or team
• Go!
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See what others are doing
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Use new (FREE) tools
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How fast will I see results?
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It takes time and patience
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Source: Brand Builder
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Financial Results WILL Happen
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Examples WordWrite has done . . .
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Client example
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It all comes back to PR basics• Engagement• Great communication - on and offline• Delivering succinct messages • Facilitating messages• Telling great stories for your clients
Social media is simply a tool to expedite this communication
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Questions? Additional Comments?
Twitter:@dferrari / @wordwritepr
Online:deannaferrari.com / wordwritepr.com