pr- powerflo premiere video for new track “victim of ... · schaefer, powerflo draws on their...

2
Media Alert PREMIERE VIDEO FOR NEW TRACK “VICTIM OF CIRCUMSTANCE” EXCLUSIVELY VIA LOUDWIRE SELF-TITLED DEBUT LP AVAILABLE JUNE 23 VIA NEW DAMAGE RECORDS WORLDWIDE (June 2, 2017 – Toronto, ON) – Powerflo, the brand-new metal/hip-hop collective, featuring members of Biohazard, Cypress Hill, Ex-Fear Factory, Downset and Worst, have just revealed the second video/track from their forthcoming self-titled debut; “Victim Of Circumstance” has its worldwide premiere via Loudwire today. The video is directed by Powerflo’s Billy Graziadei. Of the song, Powerflo’s Sen Dog explains the inspiration: “I wrote the song after watching a few episodes of one of my favorite TV shows, “The First 48,” which is a show about people getting caught up in street life and eventually getting twisted up by the Feds or local law enforcement. This show depicts how fucked up most of the kids in America’s inner cities got it…the loss of innocent life along with outright cold-blooded murderers who have chosen to kill at will. The result of their offenses affects not just their victim’s family but whole communities”. Powerflo’s self-titled debut album is due out June 23 via New Damage Records. The album is receiving early rave reviews with Metal Injection dubbing it “killer, heavy groove rap metal”. Click here to access the album’s cover art. To pre-order the album via iTunes, please click here ; those who pre-order the album digitally will receive “Resistance” and “Victim Of Circumstance” as instant grat tracks. To pre-order the album via New Damage Records, please click here and via Pledge Music here . Both New Damage and Pledge pre-orders include bundle options with various exclusive limited items including snapback caps, rolling papers, signed vinyl, test presses, exclusive performances and more. Melding hip-hop, metal, punk, and rock into a potent offering, Powerflo lives up to its name. The vision of Grammy- Award-nominated multiplatinum Cypress Hill rapper Sen Dog, downset guitarist Rogelio “Roy” Lozano, Biohazard vocalist and guitarist Billy Graziadei, ex-Fear Factory bassist Christian Olde Wolbers, and Worst drummer Fernando Schaefer, Powerflo draws on their powerhouse resume to collectively smash boundaries with POWERFLO. The album

Upload: others

Post on 25-Sep-2020

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: PR- POWERFLO PREMIERE VIDEO FOR NEW TRACK “VICTIM OF ... · Schaefer, Powerflo draws on their powerhouse resume to collectively smash boundaries with POWERFLO. The album . is produced

Media Alert

PREMIERE VIDEO FOR NEW TRACK “VICTIM OF CIRCUMSTANCE”

EXCLUSIVELY VIA LOUDWIRE

SELF-TITLED DEBUT LP AVAILABLE JUNE 23 VIA NEW DAMAGE RECORDS WORLDWIDE

(June 2, 2017 – Toronto, ON) – Powerflo, the brand-new metal/hip-hop collective, featuring members of Biohazard, Cypress Hill, Ex-Fear Factory, Downset and Worst, have just revealed the second video/track from their forthcoming self-titled debut; “Victim Of Circumstance” has its worldwide premiere via Loudwire today. The video is directed by Powerflo’s Billy Graziadei. Of the song, Powerflo’s Sen Dog explains the inspiration: “I wrote the song after watching a few episodes of one of my favorite TV shows, “The First 48,” which is a show about people getting caught up in street life and eventually getting twisted up by the Feds or local law enforcement. This show depicts how fucked up most of the kids in America’s inner cities got it…the loss of innocent life along with outright cold-blooded murderers who have chosen to kill at will. The result of their offenses affects not just their victim’s family but whole communities”. Powerflo’s self-titled debut album is due out June 23 via New Damage Records. The album is receiving early rave reviews with Metal Injection dubbing it “killer, heavy groove rap metal”. Click here to access the album’s cover art. To pre-order the album via iTunes, please click here; those who pre-order the album digitally will receive “Resistance” and “Victim Of Circumstance” as instant grat tracks. To pre-order the album via New Damage Records, please click here and via Pledge Music here. Both New Damage and Pledge pre-orders include bundle options with various exclusive limited items including snapback caps, rolling papers, signed vinyl, test presses, exclusive performances and more. Melding hip-hop, metal, punk, and rock into a potent offering, Powerflo lives up to its name. The vision of Grammy-Award-nominated multiplatinum Cypress Hill rapper Sen Dog, downset guitarist Rogelio “Roy” Lozano, Biohazard vocalist and guitarist Billy Graziadei, ex-Fear Factory bassist Christian Olde Wolbers, and Worst drummer Fernando Schaefer, Powerflo draws on their powerhouse resume to collectively smash boundaries with POWERFLO. The album

Page 2: PR- POWERFLO PREMIERE VIDEO FOR NEW TRACK “VICTIM OF ... · Schaefer, Powerflo draws on their powerhouse resume to collectively smash boundaries with POWERFLO. The album . is produced

is produced by Josh Lynch and Billy Graziadei, mixed by Jay Baumgardner (Godsmack, Papa Roach, Helmet) and mastered by Maor Applebaum (Faith No More, Halford, Adrenaline Mob) at Maor Applebaum Mastering. The origins of Powerflo can be traced back over more than two decades as the members of the band would collaborate on numerous occasions. In addition to both Cypress Hill and Biohazard appearing on the landmark platinum-selling Judgment Night Soundtrack, Sen Dog delivered a cameo on Biohazard’s STATE OF THE WORLD ADDRESS in 1993, while Christian both guested on Cypress Hill’s chart-topping 2000 double-album SKULLS & BONES, which Roy also guested on, and 2001’s STONE RAIDERS in addition to performing with the group countless times. In 2015, longtime friend Roy played demos for Sen on a ride to the airport. The music immediately spoke to the rapper and thus Powerflo was born.

Download Album Artwork HERE POWERFLO Track Listing: 01. My M O 02. Resistance – LYRIC VIDEO 03. Where I Stay 04. Crushing That 05. Less Than a Human 06. The Grind 07. Victim Of Circumstance – VIDEO 08. Made It This Way 09. Finish The Game 10. Up and Out of Me 11. Start A War

Website | Twitter | Facebook

#

For press inquiries contact: Listen Harder Music Publicity | 647.345.0680 Jen Cymek | [email protected] 2938 Dundas St. W. P.O Box 70704 Junction Gardens PO Toronto, ON M6P 1Y0

New Damage Records Jeanna Sims, Label Rep| [email protected] If you do not wish to receive emails from Listen Harder anymore, please reply to this message with “unsubscribe” in the body of the email.