pr plan for mirage designer tiles

8/3/2019 PR Plan for Mirage Designer Tiles

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Interactive MediaPlan

for

Presented by:


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OurOur

UnderstandinUnderstandin

Mirage is the flagship brand owned by Malwa Mirage

Impex Pvt. Ltd, a dynamic business house that has

evolved over three decades

Mirage has grown from being one of the largestimporters of ceramic wall tiles in India to being an

iconic symbol of artistry and creativity in ceramic tiles

manufacturing and flooring solutions in India

Mirage have 6 concept categories of design styles for

tiles

Mirage designs tiles with superior advanced technology

which exactly matches to the contemporary natural

marble. They are available in various colours and comes

with an array of design options


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Persp

ectiv

e

Persp

ectiv

e

1111

Highlighting Product offerings from

Mirage Designer Tiles

Extending client base End Customers,

Interior Decorators & Architects

Outshine brand Mirage Designer Tile

among other competitors

Familiarizing brand Mirage Designer Tile


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TargetAudience

Consumers ( Middle Income Group

Population), Interior designers (B2C)

SEC A and B

Consumer driven by cost vis--vis quality

and style

Tier I , II and III cities


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TargetCities


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Objective

Creating Awareness Creating the brand MIRAGE through Brand & Image

building

To showcase the latest designs

To highlight their past and current achievements inconjunction with their future goals

Corporate Profiling

Showcasing the latest designs, concepts and creations

on a constant basis


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PRPR

StrategyStrategy

Initiating innovative media

pegs at regular intervals Product Profiling / New

Highlights

Store Profiling Mirage Expansion Plans / Mergers


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One-on-One interactions

Media Relationship Building

Press Release Roll out

Authored Articles

Product Launches

Feature stories

MediaMedia

ToolsTools


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ProductProduct

ProfilingProfiling Disseminating product pictures and

details to: -

Mainlines

Magazines (Interiors and Lifestyle)

Vernaculars

Websites

Communicating with key journalists for

product stories / interior articles

Targeting New Launch columns of key

publications

Initiate offerings from Mirage for Photo


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MediaMedia

PegsPegs

New andNew and

excitingexciting

conceptsconcepts

byby MirageMirage

Lighten upLighten up

your houseyour housewith Miragewith Mirage

designer tilesdesigner tiles

MirageMirage

DesignerDesignerTiles AnTiles An

AestheticallyAesthetically

InclinedInclined

CollectionCollection

VisuallyVisually

enhance theenhance thelook of yourlook of your

homehome

RedefiningRedefining

luxury-Theluxury-The

MostMostSimplestSimplest

WayWay

InnovativeInnovative

DesignsDesigns

- Mirage- MirageDesignerDesigner

TilesTiles


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Brand Profiling Brand Profiling

MIRAGEMIRAGE Advisory will highlight the existence of

Mirage in the market and the future

plans

Will talk about the size and capacity of

Mirage A celebrated name for Design & Quality

Outshining industry competitors with

innovative marketin strate


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Positioning Mirage designer tiles as the stylish & the

most elegant product

Profiling the company spokesperson

Highlighting the excellence behind the Brand & the

extensive research that has gone into creating the

brand

Emphasizing the state-of-art manufacturing

Corporate ImageBuilding


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Mainlines / Financials

The Times of India TimesProperty

Mumbai Mirror Per Square Midday Hot Property

The Asian Age

Hindustan Times, HT Estates,HT Horizon

DNA / DNA Money/ DNAProperty

The Hindu Business Line

The Financial Chronicle Build

Mint / Mint Lounge

The Free Press Journal

MediaMedia

AnnexureAnnexure


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Select Vernaculars

Maharashtratimes

Loksatta Lokmat Sakaal Prahaar Pudhuri Navbharat Times Navbharat

SatelliteChannels

CNBC Awaaz Zee Business NDTV Profit IBN 7 Bloomberg UTV

Times Now TV 9 Sahara Samay Zee 24 Taas IBN Lokmat Saam Marathi


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SCOPESCOPE

OFOF

WORKWORK

Preparation of all thecommunication material like press

release, product profile etc. Regular industry monitoring

Media support to any eventorganized or promoted by Mirage

Designer Tiles

Co-coordinating one-to-oneinteractions with the media

Regularly updating the media of

any new happenings or services


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THE RETAINER FEE INCLUDES

Consultation Fees

Conceptualization / Ideation

Press Release drafting

Profile Drafting

Press Release dissemination

Media rounds

Media Coverage Compilation

Media co-ordination (1-2-1 interviews)

Media Follow-ups

Media Consultants Traveling costs (Local media rounds)

Media coverage docket presentation

Communication Costs - Telephone / Fax / Postage

The Retainer Fee IncludesThe Retainer Fee Includes


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appreciate your time

pr plan for mirage designer tiles

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