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El Paso Museum of ArtOne Arts Festival Plaza | El Paso, Texas 79901| (915) 532-1707,

FAX (915) 532-1010

Museums & Cultural AffairsPRESS RELEASEFor Immediate Release: December 11, 2013Contact: Jeff Romney, Director of Development @ (915) 532-1707 x 13

The El Paso Museum of Art announces the

Solomon R. Guggenheim Masterpiece Seriesat the El Paso Museum of Art

October 5, 2014 October 2, 2016Peter and Margaret de Wetter Gallery

The El Paso Museum of Art is pleased to announce the Solomon R.Guggenheim Masterpiece Seriesat the El Paso Museum of Art openingOctober 5, 2014 and closing on October 2, 2016 in the Peter and Margaretde Wetter Gallery. Ten masterpieces by seven artists will be shown in aconsecutive series of six presentations organized by the Solomon R.Guggenheim Museum and Foundation. The series includes: Birth ofCubismfeaturing two stunning icons by Pablo Picasso and Paul Czanne;Expressionism and Der Blau Reiterfeaturing two masterpieces by VasilyKandinsky and Franz Marc; Orphism and the School of Paris features thegenius of Robert Delaunay and Albert Gleizes; the fourth installment is amonumental work by Marc Chagall, The Green Violinist; Kandinsky and

the Bauhaus features two masterworks by Vasily Kandinsky; and closingout the series is Pablo Picassos epic still life Pitcher and Bowl of Fruit. Allworks on exhibit are canvases painted between 1879 and 1931 and areuniversally recognized as classic works by these world-renowned artists.

Richard Armstrong, Director of the Solomon R. Guggenheim Museum andFoundation, said, The Solomon R. GuggenheimFoundation is verypleased to embark on this collaboration with the El Paso Museum of Art.While the Guggenheim welcomes over a million visitors a year to themuseum in New York and reaches an increasingly diverse audience of over6 million visitors through its website, it is particularly gratifying to bring

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FAX (915) 532-1010

some of the most iconic works in the Guggenheims collection to El Pasoand the Southwest.

Mr. Armstrong continued, Id liketo thank the El Paso Museum of ArtDirector Michael A. Tomor for this promising collaboration and for theopportunity to share some of the Guggenheims most beloved treasures

with the people of El Paso and the region.

The collaboration between the El Paso Museum of Art and the Solomon R.Guggenheim Museum and Foundation addresses the particular interests of

the communities served in El Paso. It is of special significance to the ElPaso community to be introduced to some of the most noteworthyartworks by European Modernists found in the world's most admiredpermanent collections. To that end, and in the spirit of educating thepublic with masterpieces held in great esteem by scholars across theglobe, the El Paso Museum of Art has been given this exceptionalopportunity to work with the Guggenheim Museum. In turn, theGuggenheim Museum has an opportunity to reach directly beyond itsaudiences in New York City, Venice, and Bilbao by building a program fora community clearly dedicated to extremely high quality-of-life programs.

Michael Tomor, Director of the El Paso Museum of Art, shared, The El

Paso Museum of Art is honored to collaborate with the Solomon R.Guggenheim Museum and Foundation to launch its first masterpieceprogram. Richard Armstrong is to be seen as a shining example ofreaching across the profession and the United States to better serve amission of excellence in art and arts programming in communities moregeographically isolated from major metropolitan regions of the easternseaboard. The citizens of El Paso and Jurez have never had anopportunity to experience in their own community original canvases byPicasso, Kandinsky, Delaunay, Gleizes, or Marc, or to see iconic paintingsby Chagall or Czanne. The Guggenheim has afforded this opportunity toEl Paso and we are forever grateful to their staff and board.

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The individual masterpiece installation or exhibition is gaining momentumacross the United States and Europe. As exhibition leasing, shipping, andinsurance fees continue to increase and the public and the museumprofession tire of the sensationalism of the blockbuster exhibition,directors and curators are revisiting the mission of education andexcellence in programming; the unique or multiple masterpiece exhibitionprovides an alternative. The El Paso Museum of Art is projecting 24months of consecutive exhibition programs and 54 unique educationprograms, not including the creation of new art classes dedicated to thefeatured artists style, iconography,and choice of subject. The Museum

is in the midst of discussions with nine performing arts and academiccommunity partners to offer additional programs related to the culturalcontext out of which these artists emerged.

Other recent examples of the Masterpiece Series include the December 6,2013 opening of the three-month installation of the New York FrickCollection portrait by Francisco de Goya y Lucientes at the Norton SimonMuseum in Pasadena. The Prado at the Meadowswas the result of athree-year collaboration between the Prado Museum of Madrid and theMeadows Museum of Southern Methodist University in Dallas to bring ElGreco, Ribera, and Velzquez to the Dallas-Fort Worth communities. Thatseries ran from 2011 through 2013. And in May of 2011, the Speed Art

Museum in Louisville, Kentucky, exhibited Caravaggios TheFortune Telleron loan from the Capitoline Museums in Rome.

IMAGES

Due to file sizes images will be provided upon request. Please contactJeff Romney, EPMA Director of Development at (915) 532-1707 x [email protected].

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FAX (915) 532-1010

El Paso Museum of Art Media Contact:Jeff RomneyDirector of DevelopmentEl Paso Museum of ArtOffices: One Arts Festival PlazaEl Paso, TX 79901(915) 532-1707 x [email protected]

Guggenheim Museum Media Contact:

Betsy EnnisDirector of Media and Public RelationsGuggenheim MuseumOffices: 345 Hudson Street, 12thfloorNew York, NY 10014+1 212 423 [email protected]

For more information please call (915) 532-1707

ElPasoArtMuseum.orgwww.Facebook.com/ElPasoMuseumofArt

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