pr congress ppt
TRANSCRIPT
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Welcome to the
Blogosphere
Annalyn Jusay www.annalyn.net
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A BLOG is basically a journal that is available on the web. The activity of updating a blog is BLOGGING and someone who keeps a blog is a BLOGGER.
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a WIKI is a collaborative website, an online database which allows its users to freely create and edit web page content
Best example:
Wikipedia
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Similarities
Democratic use of the Web
CONTENT MANAGEMENT
SYSTEMS+
CONTENT COMPOSITION
EVEN BY NON-TECHIES
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THE NEW MEDIA FRONTIER
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WORLD NUMBERS
70M WEBLOGS
120K BLOGS
CREATED EVERYDAY
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PHILIPPINE BLOGOSPHERE
200K ACTIVE BLOGGERS
SOURCE: PINOYTOPBLOGS
14-28 YO
67% FEMALE
33% MALE
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it’s growing because…
• Free and readily available
• One-click publishing
• Not age or gender-specific
• Potent method of social networking
• Search engine visibility
• Extra or full-time income
• Blogging as a means of social promotion
• Blogging for therapy
• Blogging as a marketing tool
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Bloggers are the new kids on the block
..... and the blogging population in the Philippines is vibrant and growing
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• Diversity of blogging population
• Rise of blogging communities • Focus on blogging in major
papers like Manila Bulletin's Blog-O-Rama and Inquirer blogs
• More bloggers becoming authors and newspaper columnists
• more journalists becoming bloggers
• Bloggers now invited to presscons and PR events
• Bloggers are slowly becoming an alternative to traditional media
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Moving towards the age of NEW MEDIA
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•Know the workings of the blogosphere
•Work your way around the communities
•Research
•Get familiar with the blogging social culture
SOME PRACTICAL TIPS
•Apply time-tested PR principles
•Pitch a product worth blogging about
•Go easy on the freebie
•Look for ways to connect
Come up with a website or a blog!
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•Blogs are potent communication tools •Gives a human face to big business:
transparency•Boosts search engine rankings •Generate feedback, but turn off
comments. •Blogs are a great measure of value
•Direct access to customers
A PITCH FOR CORPORATE BLOGGING
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A FRIENDLY WARNING
Blogging can be addictive!
www.annalyn.net