pr & awareness in your accelerator
TRANSCRIPT
If you have workshops with experts/advisors - record them, then
write a blog post summarising the
learnings and sharing the video [Content
marketing]
Get the startups to write about you, and
the benefits you provide and make sure that content
gets shared, the more the better. [They are the main assets and biggest promoters]
Create good relationship with tech
journalists for follow-up announcements ie: product launches, funding news, new
batch, etc.
In advance to your demo day, prepare a good media kit with the
companies that graduated.
Share the media kit with the bloggers who will
participate at the demo day, detailing who is
pitching, what does the company stand for, etc.