pr apprencticeships breakfast slides
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forward thinkingfor brighter, future talent
MOVING INTO PR
EFFECTIVE CV’S AND INTERVIEW TECHNIQUES
GraylingWednesday 18th September 2013
OVERVIEW
• What is PR?• Is it for you?• What PR can offer you• What employers want• Covering Letters• What makes a good CV• Preparing for your interview/Techniques• The recruitment process
IS IT FOR YOU?
• Are you aware of current trends and issues?• Interested in the news/current
affairs/newspapers and different sectors of business?
• Are you a good communicator? Both verbal and written?
• Are you digital and social media competent?
WHAT CAN PR OFFER YOU?
• Variety and Challenges• The chance to be creative• Fast-paced environment• Strong team dynamic• Development and training
opportunities• Hard work/Long hours – but get out,
what you put in.
WHAT EMPLOYERS WANT
• Good communication skills• Strong writing ability• A ‘can-do’ attitude• A proven commitment to PR• An interest in a sector• Social Media skills/awareness• Media savvy, creative and hungry people• Personality
COVERING LETTERS
• Write a specific application per job• Research details of relevant person/title• Keep it brief and to the point• Explain why you are interested in the
role/business. BE BRAVE.• Highlight your writing skills and
creativity• Flatter them!
A SUCCESSFUL CV
• Make it personal – you are 1 of 1,000’s that day• Include: Personal Details
EducationCareer History/Social MediaUni ExperienceInterestsReferences
• Include all relevant experience• Bullet points/short sentences/spellings• http://www.youtube.com/watch?v=1EgOHOscyCE
PREPARING FOR AN INTERVIEW
• Be prepared• Research• Plan your journey• Know your CV• What can you offer• Prepare Questions
THE INTERVIEW
• Firm hand shake• Have an opinion• Show your creative
side• Answer Q concisely• Use your research• Be enthusiastic• Show your interest and
express it
THE RECRUITMENT PROCESS
• 1st Interview – walk through your CV/Experience
• 2nd Interview – meet more of the team/presentations/tests
• If you are successful . . .• What a recruitment company can do
for you