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Don’t stop.

2.009 Fall 2004Purple Team

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Video introduction

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Functional Requirements

Consistent power supply while running independent of a batteryCompetitive quality and priceErgonomic interfaceNo Running InterferenceDurable

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Design evolution

First generation

User feedback

Final design

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User Interface

Modular design (MP3 Player / Power Tube)Sliding connectorErgonomic designHip Belt dockingUnending power while running

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Internal components

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Internal components

Clear tube casing

Neodymium magnet

30 AWG magnet wire coilMP4ever circuit

Detachable player casing

MP3 circuit (iRiver)

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How does it work!?

Reciprocating magnet

Reflector magnet

Coils

MP4everCircuit

iRiverCircuit

Voltage

Voltage

~

_

+ -

Battery

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Magnet / Coil details

Theoretical ModelPredict effects of

changing variables

Optimization TestsFinal Design

• Double Coil design• 1100 turns each• 6 in. tube length• 1 in. tube ID• 28 AWG wire

Size of tube

Number of turns per coil

Number of coils

Gauge of wire

Location of coil

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Voltage regulation

Input 2 Hz AC10 V Max. peak-to-

peak0.45 W Max.

Output 1.4 V0.15 W Min.Steady Waveform

AC from coil

Wave Rectifier

Capacitor Bank

Output Filter

Switching Regulator

Driver Chip

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Voltage regulation

AC from coil

Wave Rectifier

Capacitor Bank

Output Filter

Switching Regulator

Driver Chip

Full Bridge Rectifier

Coil output

Capacitor Bank

Average = 5.5-10V

Switching Voltage Regulator

Average = 1.4 V

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Voltage regulation

AC from coil

Wave Rectifier

Capacitor Bank

Output Filter

Switching Regulator

Driver Chip

50-80% Efficient

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MP3 Players, Worldwide

MP3 player sales

0102030405060708090

Mill

ions

of U

nits

MP3 Players, US

Source: Consumer Electronics Assn., Digital Networks N. America, Euromonitor Database, China Daily

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Develop product alone

RequirementsRaise capitalManufacture, market product

EvaluationNo initial brand recognitionCrippling initial start-up cost

ConclusionMight never regain initial capital

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License concept

RequirementsObtain patentFind partner, broker deal

EvaluationNo running / production costsCollect royalties ~ 5% of sales (wholesale)

ConclusionBest option for profitability

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Cost and competition

Competitor pricesFlash memory

iRiver 128MB $ 120 Sony-Philips 128MB $ 140 MPIO 128MB $ 114 Rio Sport 128MB $ 124

HD players Apple iPod 40GB $ 400 Apple iPod mini 4GB $ 250 CL NOMAD 30GB $ 228

Cost breakdownMP3 player circuit$ 5128MB Flash memory $ 20Circuit, coil $ 10Magnets $ 7 Battery $ 2Casing $ 1Cost to produce $ 45

Wholesale price $ 90MP4Ever Retail price $ 150

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Future directions

Improve efficiency and obtain better power output to:1) Reduce size and weight of MP4ever2) Improve charging capability

Consider expanding into portable radio marketLocate interested buyers

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Questions?

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Projected ROI, Option1

($2,500,000)

($2,000,000)

($1,500,000)

($1,000,000)

($500,000)

$02005 2006 2007 2008