International School of Management Excellence

Presentation On

“Doing well By Doing Good”

ROAD MAPHistoryMission of the companyVision of the companyCompany structureBrands of HULSWOT AnalysisCase studyMarketing StrategyInnovationConclusion

History• Hindustan Unilever Limited (HUL) is India's largest FMCG, touching the lives of two out of three Indians with over 20 categories in home & personal care products and food & beverages.• HUL is India's largest consumer product company formed in 1933 as lever brothers India limited & came into being in 1956 as HUL through a merger of lever brothers, Hindustan vanaspati Mfg. Co. Ltd and United Traders Ltd.• The company was renamed in June 2007 to “Hindustan Unilever Limited” to provide the optimum balance between the heritage of the company and the future benefits & synergies of global alignment with the corporate name “Unilever”.

MISSION OF THE COMPANY

Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

VISION OF THE COMPANY

COMPANY STRUCTURE•HUL has about 15,000 employees, including over 1400 managers.•The fundamental principle determining the organisation structure is to infuse speed and flexibility in decision-making and implementation, with empowered managers across the company’s nationwide operations.

BOARD OF DIRECTORSThe Board of Directors as repositories of the corporate powers act as a guardian to the Company as also the protectors of shareholder’s interest.

• Mr. Harish Manwani - Chairman• Mr. Nitin Paranjpe – CEO and Managing Director• Mr. Sridhar Ramamurthy – CFO• Mr. Gopal Vittal – Executive Director, & Home & Personal

care• Mr Pradeep Banerjee – Executive Director, Supply Chain• Mr. D. S. Parekh – Independent Director

BRANDS OF HUL

•Home and personal care•Foods•Water

HOME AND PERSONAL CARE

PERSONAL WASH LAUNDRY ORAL CARE SKIN CARELUX SURF EXCEL PEPSODENT FAIR & LOVELY

LIFEBOY RIN CLOSE UP PONDSLIRIL WHEEL VASELINEHUMAM SUN LIGHT AVIANCEBREEZEDOVEPEARSREXONA

HAIR CARE DEODRANT COLOUR COSMETICSSUNSILK NATURAL AXE LAKMECLINIC REXONA

FOODSTEA COFFEE FOODS ICE-CREAM

BROOK BOND BROOK BOND BRU KISSAN KWALITY - WALLS LIPTON ANNAPURNA KNORR

WATERWATER PURIFIERPUREIT

SWOT ANALYSIS

• STRENGTH • WEAKNESS• THREATS• OPPORTUNITIES

STRENGTHS

• Largest market share• Largest exporter of country• Efficient man power having 15000 employees over 1300

managers• Strong distribution network• HURC since from 1958 which has 200 highly qualified

scientists and technologists• Reaching out 135000 villages and directly reaching to 150

million to rural consumers through there shakti program.• Every brand of HUL has its own high brand value

weaknesses

• HUL is steadily losing its market share in segments including shops, hair, oral and skin care as economic growth slows and competition increases.

Opportunities

• It can switch to new brands in segments like confectionary ,medicines etc.

• Diversification

Threats

• HUL is facing increased competition with the entry of cigarette maker and hotel company ITC ltd.

• Also facing competition from P&G

Case studies:

HUL v/s P&G:

Rin v/s Tide:

Olay v/s Ponds:

HUL v/s ITC:

HUL v/s Sharda Foods:

Project SHAKTI partnerships with self help groups of rural women & covers 5000 villages in 52 districts in different states.

Project Shakti

• Project Shakti as a model of distribution has attracted a lot of

attention both from the company as well as media.

• The model makes use of existing Self Help Groups working in villages and appoints them as sales persons called shakti amma to sell HUL products in villages.

• The idea is to be able to reach those villages which do not very good road connectivity and penetration of media is also poor.

RESPONSIBLE INNOVATION

• Hul believes that their product should make real contribution to an individual’s well being and of their community, while having least possible adverse impact on environment.

• Minimising waste & improving eco-efficiency of manufacturing plants.

• To be at the top of nutrition business,they continuosly improve the nutritional profile of the product.

PRODUCT INNOVATIONS

• Clean clothes, less water.• Smoother, straighter hair.• Intelligent deodorant.• Cool ice cream innovations.• Knorr: a revolution in stock.• Pioneering technology for Magnum

Temptation.

THANK YOU