Product Failure

Ford Edsel

• Industry: Automobile

• Founded :1957

• Defunct :1959 Production Continued Until 1960

• Headquarters :Dearborn Michigan, 

• Parent :Ford Motor Company

1958 Edsel Citation convertible

1958 Edsel Citation convertible.

1959 Edsel Corsair convertible

About Edsel

• The Edsel was a brand of car manufactured by the Ford Motor Company during the 1958, 1959, and 1960 model years.

• The Edsel never gained popularity with contemporary American car buyers and sold poorly. Consequently, the Ford Motor Company lost millions of dollars on the Edsel's development, manufacture, and marketing.

• The name "Edsel" has since become synonymous with failure.

Reasons For Failure

• “Wrong car at wrong time”:- One of the external forces working against the Edsel was the onset of an economic recession in late 1957.

• Reliability :- lack of quality control.• Design controversies • Company politics and the role • The name of the car, Edsel, is also often cited as

a further reason for its unpopularity• Poor Workforce • Engineering Failure

Today • Fifty years after its spectacular failure, the Edsel has

become a highly collectible item amongst vintage car hobbyists

• Many other car manufacturers, such as Pontiac, Jaguar Cars and Alfa Romeo, have employed similar While the design was considered "ugly" fifty years ago vertical grilles successfully in their car designs. Many of the Edsel's features, such as transmission lock on ignition, self-adjusting brakes, gear selection by steering wheel buttons, etc., which were considered "too impractical" in the late 1950s, are now standard features of sports cars.

Colgate

In 1806, Williom Colgate introduced starch, soap and candle factory.

Parent company at New York William Colgate & Company First toothpaste sold in jar

Achievements

• Colgate has ranked as India’s No.1 Trusted Brand.

• 51%market share in Toothpaste segment

• 48% market share in Toothpowder segment

• 30% market share in Toothbrush segment

• Tough Competitor – HUL (Pepsodent)

Colgate Kitchen Entries

• Research and development

• New segment

• Unrelated to current segment

• Heavy competition

• Only Estimation

• Heavy capital

Market Failure

• Most of the people thought Colgate = Paste

• Consumer not in the stage of accept it

• Confusion

• No relation in their products

• Fear of getting harm ness from chemicals