ppt on ethicality in advertisement
DESCRIPTION
Presentation on Ethics in advertisements..TRANSCRIPT
ETHICS IN ADVERTISING
By,
AishwaryaVikramAparupaPoonam
ADVERTISING - The ConceptA paid form
Non personal Communication
From an identified sponsor
Using mass media
To persuade or influence audience
With a unique message.
ADVERTISING – Types
PRINTAD:
NewspapersMagazines
OUTDOOR AD:
BillboardsKiosksEvents
BROADCAST
AD:Television
RadioInternet
SURROGATE
AD:Indirect Ads
PUBLIC SERVICES
AD:Social Causes
CELEBRITYAD:
Renowned Celebrities
CLASSIFICATION OF OBJECTIVES
Informative advertising
Persuasive advertising
Reminder advertising
Reinforcement advertising
DECEPTIVE ADVERTISING
Claiming that a product can do something that it cannot is a clear-cut case of deception.
It is ethically wrong to show something that doesn't exist
This is the picture by Nike showing the strength of their foot ball but in reality neither the footballs are so huge nor
so powerful
OLDTIMER advertisement is rather funny and unethical becauseSome people will have bad feelings about going inside a human body
There are other agencies and a handful of famous advertising men and women who refuse tobacco or alcohol accounts on ethical grounds. They do not want to be associated with the social ills of products that appear to be as harmful as these. Anti smoking ads are also given to discourage the practice.
ADVERTISING - Ethical aspects
Ethics are the moral standards against which
behavior is judged. Key
areas of debate regarding ethics and advertising
are:
Truth in
advertising
Controversial Advertising
Advertising to childre
n
ADVERTISING – Unethical aspects
Degradedor underestimated the substitute of rival's product.
False or misleading information on the value of the product.
Failsto inform on the possible reaction or side effects of the product.
It is immoral
FACTS and FIGURES
Frequency PercentValid
PercentCumulative
Percent
Valid very high
3 7.5 7.5 7.5
high 9 22.5 22.5 30.0
avg 19 47.5 47.5 77.5
low 7 17.5 17.5 95.0
very low
2 5.0 5.0 100.0
Total 40 100.0 100.0
Frequency PercentValid
PercentCumulative
Percent
Valid yes 23 57.5 57.5 57.5
no 17 42.5 42.5 100.0
Total 40 100.0 100.0
FACTS and FIGURES contd…
Frequency Percent
Valid
Percent
Cumulative
Percent
Valid personal care 3 7.5 7.5 7.5
children 13 32.5 32.5 40.0
comparative 8 20.0 20.0 60.0
disguised 7 17.5 17.5 77.5
emotional 9 22.5 22.5 100.0
Total 40 100.0 100.0
FACTS and FIGURES contd…
Thank You