ppt on cadbury
Post on 19-Oct-2014
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takes help give respectTRANSCRIPT
PROJECT ON CADBURY
Submitted To: Honey MadamPresented By: Aparna Jondhale Sachin Mahadik Subhash Prajapati
ARMIET
INTRODUCTION
1.CADBURY IS A LEADING GLOBAL CONFECTIONARY CO. WITH A OUTSTANDING PORTFOLIO OF CHOCOLATE,GUM,& CANDY BRANDS
2.CADBURY SELLING THEIR PRODUCTS IN ALMOST EVERY COUNTRY AROUND THE WORLD.
3.IT’S ONE PURPOSE TO CAPTURE THE SPIRIT OF WHAT THEY ARE TRYING TO ACHEIVE AS A BUSINESS.
A History Of Cadburys Chocolate Company
1824 Aged 22, John Cadbury, a young Quaker, opens a small grocers shop in Birmingham- making chocolate on the sideline.
1847 John Cadbury moves his business to a larger factory, as his company becomes The Cadbury Brothers- his brother Benjamin joining him.
CONTINUED………
1861 John Cadbury retires and sons Richard and George take over the company.
1879 Cadbury Chocolate Company moves to Bournville. Over the next ten years the number of employees grows to 1,200.
1893 Cadbury Company builds a village for it’s employees.
1920’s The Cadbury script logo is first used.
MISSION
1.INCREASE THE WIDTH OF CHOCOLATE CONSUMPTION WITH LOW PRICE POINT PACK.
2.MAINTAIN IMAGE LEADERSHIP THROUGH A SUPERIOR MARKETING MIX.
3.BE A SIGNIFICANT PLAYER IN THE GIFTING SEGMENT.
vision
1.PROMOTION OF BRANDS CARRYING MASS FRANCHISE WITHOUT COMPROMISE ON QUALITY.
2.BETTER PRODUCT QUALITY AND PACKAGING.
3.EFFICIENT WORKING CAPITAL MANAGEMENT.
4.INCRESING THE MARKET DEPTH INCLUDING RURAL INDIANSCOVERAGE.
PRODUCT
THE CO. MANUFACTURE & SALES
1.CHOCOLATES2.SUGAR CONFECTIONARY
3.MALTED FOODS4.COCOA POWDER
5.DRINKING CHOLOCATE & SMALL EXTRACT
What is Chocolate?
Chocolate, is a general term for the products of the seeds of the cocoa or chocolate tree, used for making beverages or confectionery.
Cadburys Chocolate is special. But why? The answer is it’s unique taste and style.
While in production cocoa butter is added giving it a taste different to any other chocolate.
WHAT MAKES CADBURY CHOCOLATE SPECIAL?
C Y PAL-CHAIRMAN.
MATTHEW CADBURY-MANAGING DIRCTOR.
RAJIV WAHI-VICE CHAIRMAN.
S N TALWAR-DIRECTOR.
B PURI-EXECUTIVE DIRECTOR.
BOARD OF DIRECTOR
Planning
Cadbury chocolate is born: John Cadbury converts from tea and coffee to selling chocolate.
1
John Cadbury
2
First Factory: About the year 1780, the first machine-made chocolate is produced in Barcelona
3
With Milk: After eight years of experimenting, the Swiss Daniel Peter puts the first milk chocolate on the market in 1875
milk chocolate
4
Melting Sweetness Rodolphe Lindt of Berne produces chocolate which melts on the tongue for the first time in the year 1879.
First Dairy Milk
Strenghts Large teeming population of kids and
teenagers Well established market Vast variety of products Priced according to Indian mind set Easy availability of cocoa in india
Weakness
Large portion of population suffers from diabetes, cholesterol disorders etcDental problems associated with consumption of chocolates.
Opportunities Innovative uncaptured chocolate market in
india – ( such as sugar free chocolate sector)
Large number of occasion celebrations and festivals in which chocs are used as a medium to convey happiness
Increasing acceptance of Globalisation and better relationship with foreign companies.
Threats Competition- cut throat competition from
nestle amul and international choc brands Negative publicity and contravacies Negative publicity and contravacies New entrance and individual players ( rise in
sale of homemade chocolates) Preference and availability of other
substitutes ( sweets and deserts)
Organising
Choose The Beans Roasting Winnowing Grinding/Refinning & Conching Tempering The Chocolates Molding & Dipping
Directing
The Management Make a good a plan. They organised proper work to the right
people. They are create a structure of work. They motivate to organisation people
to achieve their goals. They show their good skill.
Controlling
They keep a track of the process. They monitor the effectiveness of
planning, organising and directing. They do everything according to the plan. They take measurement of actual
performance. They motivated to organisational people
& workers.