ppt on big-bazaar

8/4/2019 Ppt on Big-bazaar

http://slidepdf.com/reader/full/ppt-on-big-bazaar 1/17

4/14/12 Big Bazaar

PRESENTATION ONBIG BAZAAR

By,

B.HARSHA REDDY(306),

M.SARATH KUMAR REDDY(105)

4/14/12 11Big Bazaar



4/14/12 Big Bazaar

RETAILING IN INDIA

The Indian retailindustry accounts for10% of GDP and 8% of Employment.

India is being toutedas the next big retail

destination with theaverage three yearcompounded annualgrowth rate of 46.64%.




4/14/12 Big Bazaar

INTRODUCTION ON

BIG BAZAAR Big Bazar , is the chain

of retail stores of the bigbanner Pantaloon Retail

(India) Ltd., which in turnis a segment of KishoreBiyani, regulated FutureGroup of Companies.

It works on the sameeconomy model as

WAL-MART.

4/

14/12 33Big Bazaar



4/14/12 Big Bazaar

Click to edit Master subtitle style

Out let 104 outlets located in india

Parent group Future group

Owner Kishore biyaniFounded 2001

Head quarter Jogeswari mumbai

industry Retail

Located at cities Tier 1..tier2

Website www.bigbazaar.com

Tag line Is se sasta aur achha aurkahin nahin

ABOUT BIG BAZAAR HYPER MART CHAIN OFDEVELOPMENT STORE ININDIA




4/14/12 Big Bazaar

VISION AND MISSION

Its values andmissions are to be the best in ValueRetailing by providing the cheapest

prices and hence goes the tag-line

“Is se sasta aur achcha

kahin nahin”




4/14/12 Big Bazaar

BIG BAZAAR FORMATDEFINITION

Hypermarket – A large superstorecombining a supermarket, departmentalstores offering full line of grocery and

general merchandise all under one roof. Typical size sq. ft. = 15000 – 1,00,000.

4/1

4/12 66Big Bazaar


http://slidepdf.com/reader/full/ppt-on-big-bazaar 7/174/14/12 Big Bazaar

4P’s Of MarketingAlong with more3P’s




PRICING STRATEGY

Maximum marketshare qValue pricing.

qPromotional PricingØPsychologicaldiscountingØSpecial event pricing.

qDiferentiated pricingØTime pricing

qBundlin4/14/12 88Big Bazaar



Promotion Coupon, discount,more of

the product at normalprice, gift with purchase,competition, and prizes,money back

offer,exchangeoffer,special occasion .

Big bazaar in association

with star india pvt. Ltd haslaunched a collection of designer ethnic wearunder the brand “Star

Parivaar”

JUNK SWAPOFFER

BRANDENDORSEMENT




4/14/12 Big Bazaar

3.Place

BIG BAZAR

INDIA

§ Number of out let- 104;

§ Located at main city-tier

I & tier city-II;

§ Area-10,000sq ft-120000 sqft;

§ High street area of city;&

§ Approachable

destination.4/14/12 1010Big Bazaar



4/14/12 Big Bazaar

People

Well trained staff;

Appearance;

Empowered individual;

Encouraged to think out of box. Example- Ved Prakash Araya

(Chief Operating) officer, SanjibAgrawal(Head Marketing)




4/14/12 Big Bazaar

STORE LOCATIONS.

Ø

Initiallyidentifiesfuture

potentialdevelopment areas.

Ø Acquiressuch areas

at an early4/14/12 1212Big Bazaar



4/14/12 Big Bazaar

STRATEGY

RETAILSTRATE

GY

StoreDisplay

Advertising

Promotion

Communication

Mix

Custo

merServic

StoreAtmosphere

VisualMerchandising

Pricin

g

MerchandiseAssort

ment Location




4/14/12 Big Bazaar

TARGET AUDIENCE

BIG BAZAAR targetshigher and middleclass customers.

The large and growingyoung working

population is apreferred customersegment.

Big Bazaar specificallytargets working4/14/12 1414Big Bazaar



4/14/12 Big Bazaar

CONSUMER BUYINGBEHAVIOR IN

BIG BAZAAR Attractive price of products.

Various schemes like (buy 1 get 1 free).

Availablity of discounted products(repeate customers).

Proper store layout.

Income of consumer.

Various promotional actitvities.

Emotional attachment with the product.4/14/12 1515Big Bazaar

SWOT ANALYSIS



4/14/12 Big Bazaar

SWOT ANALYSIS

ØHigh brand equity.ØPOP Promotions.ØState of artinfrastructure.ØVariety of stuff underone

single roof.

Ø

Unable to meet storesopening target.ØGeneral perception.ØFalling revenue per sq.ft.

ØOrganized retail(4.15%).ØEvolving consumer

preference.

ØCompetitors.ØGovernmentpolocies.ØUnorganised retails.




4/14/12 Big Bazaar4/14/12 1717Big Bazaar

ppt on big-bazaar

Documents