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Economics book slide Case and FairTRANSCRIPT
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© 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Economics 9e by Case, Fair and Oster 1 of 34
PowerPoint Lectures for
Principles of Economics, 9e
By
Karl E. Case, Ray C. Fair & Sharon M. Oster
; ;
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© 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Economics 9e by Case, Fair and Oster
1PART I INTRODUCTION TO ECONOMICS
The Scope andMethod of
Economics
Fernando & Yvonn Quijano
Prepared by:
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1PART I INTRODUCTION TO ECONOMICS
The Scope andMethod of
EconomicsWhy Study Economics?To Learn a Way of ThinkingTo Understand SocietyTo Understand Global AffairsTo Be an Informed Voter
The Scope of EconomicsMicroeconomics and MacroeconomicsThe Diverse Fields of Economics
The Method of EconomicsTheories and ModelsEconomic Policy
An Invitation
Appendix: How to Read and Understand Graphs
CHAPTER OUTLINE
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The Scope And Method Of Economics
economics The study of how individuals and societies choose to use the scarce resources that nature and previous generations have provided.
Economics is the study of how individuals and societies choose to use the scarce resources that nature and previous generations have provided. The key word in this definition is choose. Economics is a behavioral, or social, science. In large measure it is the study of how people make choices. The choices that people make, when added up, translate into societal choices.
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Three fundamental concepts:
Opportunity cost
Marginalism, and
Efficient markets
To Learn A Way Of Thinking
Why Study Economics?
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opportunity cost The best alternative that we forgo, or give up, when we make a choice or a decision.
scarce Limited.
Why Study Economics?
Opportunity Cost
To Learn A Way Of Thinking
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Why Study Economics?
marginalism The process of analyzing the additional or incremental costs or benefits arising from a choice or decision.
sunk costs Costs that cannotbe avoided, regardless of what isdone in the future, because theyhave already been incurred.
Marginalism and Sunk Costs
To Learn A Way Of Thinking
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Why Study Economics?
efficient market A marketin which profit opportunities areeliminated almost instantaneously.
Efficient Markets—No Free Lunch
The study of economics teaches us a way of thinking and helps us make decisions.
To Learn A Way Of Thinking
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Why Study Economics?
Industrial Revolution The period in England during the late eighteenth and early nineteenth centuries in which new manufacturing technologies and improved transportation gave rise to the modern factory system and a massive movement of the population from the countryside to the cities.
To Understand Society
The study of economics is an essential part of the study of society.
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Why Study Economics?
To Understand Global Affairs
An understanding of economics is essential to an understanding of global affairs.
E C O N O M I C S I N P R A C T I C E
iPod and the WorldAn iPod Has Global Value. Ask the (Many) Countries That Make It.
The New York Times
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Why Study Economics?
To Be An Informed Citizen
When we participate in the political process, we are voting on issues that require a basic understanding of economics.
A knowledge of economics is essential to be an informed citizen.
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microeconomics The branch of economics that examines the functioning of individual industries and the behavior of individual decision-making units—that is, business firmsand households.
The Scope of Economics
Microeconomics and Macroeconomics
macroeconomics The branch of economics that examines the economic behavior of aggregates—income, employment, output, and so on—on a national scale.
Microeconomics looks at the individual unit—the household, the firm, the industry. It sees and examines the “trees.” Macroeconomics looks at the whole, the aggregate. It sees and analyzes the “forest.”
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The Scope of Economics
TABLE 1.1 Examples of Microeconomic and Macroeconomic Concerns
Divisionsof Economics Production Prices Income Employment
Microeconomics Production/output in individual industries and businesses How much steelHow much office spaceHow many cars
Price of individual goods and services
Price of medical carePrice of gasolineFood pricesApartment rents
Distribution of income and wealth
Wages in the auto industryMinimum wageExecutive salariesPoverty
Employment by individual businesses and industries
Jobs in the steel industryNumber of employees in a firmNumber of accountants
Macroeconomics National production/output
Total industrial outputGross domestic productGrowth of output
Aggregate price level
Consumer pricesProducer pricesRate of inflation
National income
Total wages and salaries Total corporate profits
Employment and unemployment in the economy
Total number of jobsUnemployment rate
Microeconomics and Macroeconomics
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The Scope of Economics
TABLE 1.2 The Fields of Economics
Comparative economicsystems
examines the ways alternative economic systems function. What are the advantages and disadvantages of different systems?
Econometrics applies statistical techniques and data to economic problems in an effort to test hypotheses and theories. Most schools require economics majors to take at least one course in statistics or econometrics.
Economic development focuses on the problems of low-income countries. What can be done to promote development in these nations? Important concerns of development economists include population growth and control, provision for basic needs, and strategies for international trade.
Economic history traces the development of the modern economy. What economic and political events and scientific advances caused the Industrial Revolution? What explains the tremendous growth and progress of post—World War II Japan? What caused the Great Depression of the 1930s?
Economics of race and gender
examines the role of race and gender in economic theory, in economic life, and in policymaking. How has discrimination by race or gender affected the well-being of households and the distribution of income and wealth?
Environmental economics studies the potential failure of the market system to account fully for the impacts of production and consumption on the environment and on natural resource depletion. Have alternative public policies and new economic institutions been effective in correcting these potential failures?
Finance examines the ways in which households and firms actually pay for, or finance, their purchases. It involves the study of capital markets (including the stock and bond markets), futures and options, capital budgeting, and asset valuation.
The Diverse Fields of Economics
Continued...
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The Scope of Economics
TABLE 1.2 The Fields of Economics (continued)
The history of economic thought,
which is grounded in philosophy, studies the development of economic ideas and theories over time, from Adam Smith in the eighteenth century to the works of economists such as Thomas Malthus, Karl Marx, and John Maynard Keynes. Because economic theory is constantly developing and changing, studying the history of ideas helps give meaning to modern theory and puts it in perspective.
Industrial organization looks carefully at the structure and performance of industries and firms within an economy. How do businesses compete? Who gains and who loses?
International economics studies trade flows among countries and international financial institutions. What are the advantages and disadvantages for a country that allows its citizens to buy and sell freely in world markets? Why is the dollar strong or weak?
Labor economics deals with the factors that determine wage rates, employment, and unemployment. How do people decide whether to work, how much to work, and at what kind of job? How have the roles of unions and management changed in recent years?
Law and economics analyzes the economic function of legal rules and institutions. How does the law change the behavior of individuals and businesses? Do different liability rules make accidents and injuries more or less likely? What are the economic costs of crime?
Public economics examines the role of government in the economy. What are the economic functions of government, and what should they be? How should the government finance the services that it provides? What kinds of government programs should confront the problems of poverty, unemployment, and pollution? What problems does government involvement create?
Urban and regional economics
studies the spatial arrangement of economic activity. Why do we have cities? Why are manufacturing firms locating farther and farther from the center of urban areas?
The Diverse Fields of Economics
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The Method of Economics
positive economics An approach to economics that seeks to understand behavior and the operation of systems without making judgments. It describeswhat exists and how it works.
normative economics An approach to economics that analyzes outcomes of economic behavior, evaluates them as good or bad, and may prescribe courses of action. Also called policy economics.
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The Method of Economics
descriptive economics The compilation of data that describe phenomena and facts.
Descriptive Economics and Economic Theory
economic theory A statement or set of related statements about cause and effect, action and reaction.
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The Method of Economics
model A formal statement of a theory, usually a mathematical statement of a presumed relationship between two or more variables.
variable A measure that can change from time to time or from observation to observation.
Theories and Models
Ockham’s razor The principle that irrelevant detail should be cut away.
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The Method of Economics
ceteris paribus, or all else equal A device used to analyze the relationship between two variables while the values of other variables are held unchanged.
All Else Equal: Ceteris Paribus
Using the device of ceteris paribus is one part of the process of abstraction. In formulating economic theory, the concept helps us simplify reality to focus on the relationships that interest us.
Theories and Models
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The Method of Economics
The most common method of expressing the quantitative relationship between two variables is graphing that relationship on a two-dimensional plane.
Expressing Models in Words, Graphs, and Equations
Theories and Models
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The Method of Economics
Cautions and Pitfalls
The Post Hoc Fallacy
post hoc, ergo propter hoc Literally, “after this (in time), therefore because of this.” A common error made in thinkingabout causation: If Event A happens before Event B, it is not necessarily true that A caused B.
Theories and Models
The Fallacy of Composition
fallacy of composition The erroneous belief that what is true for a part is necessarily true for the whole.
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The Method of Economics
empirical economics The collection and use of data to test economic theories.
Testing Theories and Models: Empirical Economics
Theories and Models
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The Method of Economics
Economic Policy
Criteria for judging economic outcomes:
1. Efficiency
2. Equity
3. Growth
4. Stability
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The Method of Economics
efficiency In economics, allocative efficiency. An efficient economy is one that produces what people want at the least possible cost.
Efficiency
equity Fairness.
Equity
Economic Policy
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The Method of Economics
economic growth An increase in the total output of an economy.
Growth
stability A condition in whichnational output is growing steadily, with low inflation and full employment of resources.
Stability
Economic Policy
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An Invitation
As you proceed, it is important that you keep track of what you have learned in earlier chapters. This book has a plan; it proceeds step by step, each section building on the last. It would be a good idea to read each chapter’s table of contents and scan each chapter before you read it to be sure you understand where it fits in the big picture.
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REVIEW TERMS AND CONCEPTS
ceteris paribus
descriptive economics
economic growth
economic theory
economics
efficiency
efficient market
empirical economics
equity
fallacy of composition
Industrial Revolution
macroeconomics
marginalism
microeconomics
model
normative economics
Ockham’s razor
opportunity cost
positive economics
post hoc, ergo propter hoc
scarce
stability
sunk costs
variable
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A graph is a two-dimensional representation of a set of numbers, or data.
HOW TO READ AND UNDERSTAND GRAPHS
A P P E N D I X
A time series graph shows how a single variable changes over time.
TIME SERIES GRAPHS
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HOW TO READAND UNDERSTAND GRAPHS
A P P E N D I X
TIME SERIES GRAPHS
TABLE 1A.1 Total Disposable Personal Income in the United States, 1975–2006 (in billions of dollars)
Year
Total DisposablePersonal Income Year
Total DisposablePersonal Income
1975197619771978197919801981198219831984198519861987198819891990
1,181.41,299.9 1,436.01,614.8 1,808.2 2,019.8 2,247.9 2,406.82,586.02,887.63,086.53,262.53,459.53,752.44,016.34,293.6
1991199219931994199519961997199819992000200120022003200420052006
4,474.84,754.64,935.35,165.45,422.65,677.75,968.26,355.66,627.47,120.27,393.27,827.78,159.98,646.98,945.69,501.5
FIGURE 1A.1 Total Disposable Personal Income in the United States: 1975–2006 (in billions of dollars)
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GRAPHING TWO VARIABLES ON A CARTESIANCOORDINATE SYSTEM
Appendix
FIGURE 1A.2 A Cartesian Coordinate System
HOW TO READ AND UNDERSTAND GRAPHS
A P P E N D I X
A Cartesian coordinate system is constructed by drawing two perpendicular lines: a vertical axis (the Y-axis) and a horizontal axis (the X-axis). Each axis is a measuring scale.
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A graph is a simple two-dimensional geometric representation of data. This graph displays the data from Table 1A.2. Along the horizontal scale (X-axis), we measure household income. Along the vertical scale (Y-axis), we measure household consumption.
Note: At point A, consumption equals $19,120 and income equals $9,676.
At point B, consumption equals $28,921 and income equals $25,546.
TABLE 1A.2 Consumption Expendituresand Income, 2005
Average IncomeBefore Taxes
Average ConsumptionExpenditures
Bottom fifth2nd fifth3rd fifth4th fifthTop fifth
$ 9,67625,54642,62267,813
147,737
$ 19,12028,92139,09854,35490,469
FIGURE 1A.3 Household Consumption and Income
PLOTTING INCOME AND CONSUMPTION DATAFOR HOUSEHOLDS
HOW TO READ AND UNDERSTAND GRAPHS
A P P E N D I X
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SLOPE
HOW TO READ AND UNDERSTAND GRAPHS
A P P E N D I X
A positive slope indicates that increases in X are associated with increases in Y and that decreases in X are associated with decreases in Y.
FIGURE 1A.4 A Curve with (a) Positive Slope and (b) Negative Slope
2 1
2 1
Y YY
X X X
A negative slope indicates the opposite—when X increases, Y decreases and when X decreases, Y increases.
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FIGURE 1A.5 Changing Slopes Along Curves
HOW TO READ AND UNDERSTAND GRAPHS
A P P E N D I X
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It is important to think carefully about what is represented by points in the space defined by the axes of a graph. In this graph, we have graphed income with consumption, as in Figure 1A.3, but here each observation point is national income and aggregate consumption in different years, measured in billions of dollars.
TABLE 1A.3 Aggregate National Income and Consumption for the United States, 1930–2006 (in billions of dollars)
Aggregate National Income Aggregate Consumption
19301940195019601970198019902000200420052006
$ 75.681.1
241.0427.5837.5
2,243.04,642.17,984.4
10,306.810,887.611,655.6
$ 70.271.2
192.7332.3648.9
1,762.93,831.56,683.78,195.98,707.89,224.5
FIGURE 1A.6 National Income and
Consumption
SOME PRECAUTIONS
A P P E N D I X
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Cartesian coordinate system
graph
negative relationship
origin
positive relationship
slope
time series graph
X-axis
X-intercept
Y-intercept
REVIEW TERMS AND CONCEPTS