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Sales Letter

Meaning:

Sales letters are the most importantwritten form of peruasive businesscommunication used as an instrument to

boost Sales.

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Objectives of Sales Letter

1. It Creates and Maintain Goodwill among thecustomers

2.It keeps customer constantly in touch with thecompany

3.It educates the customers in selecting the right

type of goods

4.It widens the market for existing product withoutmuch cost

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5.Repeated apperance of tales letters has theeffect of reminding customers

6.It has the immediate objective of promotingsales of a product

7.It functions as salesman whereversalesman cannot visit the customers

8.It introduces new goods in the marketquickly , more effectively at low cost in awider area

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Various Types of Sales Letter

There are 2 types of sales letters ; They are

(i) Solicited Sales letters:

Requests for information about Servicesor products you sell are inquiries related to sales. Suchinquiries include questions about price,terms,discounts ect.

Replies to these inquiries are calledSolicited sales letters or invited sales message.

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(iv) General advertisement may fail to attractattention and to face competition fromother advertisement in newspaper or

magazine.but sales letter containing apersonal message to the reader

(v) Salesman has to wait for hours to get

appointment but sales letter gets directfree entry

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Hints for drafting Sales Letter:1.Begin letter in striking manner that increase the

curiosity and tempt to read further2.Give eplanation of the product or services whichoffered

3.Make appeal to the reader by telling him how the

articles benefits him and highlight the pluspoints,low cost ect,4.Convince the reader by giving evidence like profit

testmonials,ect

5.Induce the reader to act once by offering differenttypes of inducements

6.Close the letter by telling the reader exactly whatto do and how to do

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Purchase Letter

A buyer-generated document that authorizes apurchase transaction. When accepted by the seller,

it becomes a contract binding on both parties.

A purchase letter sets forth the descriptions,quantities, prices, discounts, payment terms, date o

performance or shipment, other associated terms andconditions, and identifies a specific seller. Also calledorder.

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PURCHASE ORDER

[Date]

[NAME, COMPANY AND ADDRESS, ex.Tom AtkinsonCOMANY Inc.

14 Edith Street,Hackney West,ZIP POST CODE]

Dear [NAME, ex. Tom Atkinson],

Please accept this purchase order for the following:

QUANTITY PRODUCT UNIT PRICE TOTAL

[LIST PRODUCTS AND PRICES, ex.2 Compressor 234A $2,300.00 $4,600.001 Compressor 323F $1,200.00 $1,200.00

$5,800.00]

We require shipment by [DATE, ex. June 20, 1998] to:

[ADDRESS, ex.BCA Industries

1223 Second StreetTempe, AZ85245]

Please refer to this order as purchase order #[PURCHASE NUMBER]. If this order cannot be processed asrequested, please contact me at XXX-XXXX at your earliest convenience.

Sincerely,

[YOUR NAME, ex. Tony Montana]