8/8/2019 Ppt 0000004

1/11

8/8/2019 Ppt 0000004

2/11

The topic is the Marketing Mix & Strategic

Marketing. The Marketing Mix refers that the 4Ps of the marketing which means Price, Place,Promotion and Product. These 4 ps help to themanagement to segments the market.And the Strategic Marketing refers which helpsthe making of strategy for management. Itsupport to the company to identifying specific

product. It also helps to determine thetechnical/physical, political, legal, social, andcultural environment to making the strategiesfor marketing policy..

8/8/2019 Ppt 0000004

3/11

PlaceChannels

Coverage

Assortments

Locations

Inventory

Transport

ProductProductVariety

QualityFeaturesBrand NamePackagingSizesServices

WarrantyReturn

Sales Promotion

Advertising

Sales Force

Pubic Relations

Direct Marketing

Promotion PriceList Price

Discounts

Allowances

Payment period

Credit Payments

8/8/2019 Ppt 0000004

4/11

On the studys part the objective is

To determine the sales of PEPSI brands intotal soft drink sales at Kosi Kalan.

What is the market of the Diet Pepsi in KosiKalan?

Is Company providing the incentives for thedealers and salesmen?

To identify the distribution channels.

8/8/2019 Ppt 0000004

5/11

The data collection mode used to get the desired informationfrom primary sources ,secondary sources, Unstructured DirectInterviews & the instruments used in the Questionnaire. In thisresearch data was collected through two different modes,namely-

Primary data collectionSecondary data collection

Primary data collection: Primary data was collected throughQuestionnaire Surveys and direct interviews.

Secondary Data Collection: Secondary data was collected frominternet, magazines and data provided by Varun Beverages

itself.

Research Method:- Exploratory & descriptiveSample Size:- 80Sampling Method Stratified Sampling

Universe:- Kosi Kalan Region

8/8/2019 Ppt 0000004

6/11

the sales of the pepsi brands soft drink is64% of total sales of soft drink in Kosi Kalan.Some consumers dont like the taste of PEPSI.The factors were identified as its Sweetnessand low fizz.

Mostly people dont know about the DietPepsi in Kosi Kalan in comparison of the DietCoke due to non usage of

Bill boards and posters .

Dealers and salesmen are asking for theincentives.

8/8/2019 Ppt 0000004

7/11

This is one of the most important and most difficult part of the study.

Some of the important recommendations are as follows-

Company should produce the product in comparison of the CocaCola brands Thums Up. So that some people those who dont likethe pepsi because of sweetness ,so that they prefer anotherbrand of pepsi which taste is hard in comparison of thums up.

It is the necessary to the company to more aggressiveadvertisement and increase public relationship to increase theawareness and sale of diet pepsi.

The Company should provide the conveyance facilities for the

dealers because mostly dealers have own vehicle to distribute thegoods, but in the market demand is more but for the supplydealers have less vehicles.

It will be beneficial for the company , they should provide theincentives for the dealer and salesmen so that they increase theirefficiency and effectiveness in distribution of the products.

8/8/2019 Ppt 0000004

8/11

The Distribution Network of Pepsi

is good but not strong.Pepsi has good brand image and recall in

the customers mind but the mostsurprising thing is that when comparedwith Coke, Pepsi lags behind in terms ofbrand image.

Because of fierce competition PepsiCohas spend heavily on Ads in order toincrease the brand recall and successfully

face the competition.

8/8/2019 Ppt 0000004

9/11

Q1) WHAT DO YOUT THINK OF PEPSIS PERFORMANCE

AS A BRAND?

VERY GOODGOOD

AVERAGEPOOR

Q2) HOW ARE THE SALES FIGURES IN THE PRESENT

PEAK SEASON AS COMPARED TO COKE?

PEPSI IS IN FRONTTHEY ARE AT PARCOKE IS AHEAD

8/8/2019 Ppt 0000004

10/11

Q3) HOW ARE THE SALES OF DIET PEPSI IN

COMPARISON TO DIET COKE?

More Equal Less

Q4) What method do you usually use to place your orders?

Ready sale Pre sale booking Phone booking

Q5) Is distribution channel good?

Yes No Not Bad.

Q6) What type of advertise customers want?

T.V. Newspaper Posters

8/8/2019 Ppt 0000004

11/11