ppia promotional products case study
TRANSCRIPT
It’s Just aMatter of Fact.
Promotional Products Work!
What is a Promotional Product?
A PRODUCT
often imprinted
with a logo or
message that’s
used to promote
a company’s
products,
services or
BRAND
Other names for promotional products:
• Advertising specialties
• Giveaways
• Premiums and incentives
• Corporate gifts
• Awards and prizes
• Commemoratives items or keepsakes
• Gift with purchase
Even some items without a logo have a strong
enough BRAND image to be considered a
promotional product.
CAN YOU THINK OF ANY?
Advertising MediaExpenditures
Media Method 2011 2012 % Chg
Direct Mail 50.0 51.1 2.2
Television 45.2 49.7 10.0
Internet 31.7 36.6 15.0
Point-of-Purchase* 28.5 30.5 7.0
Cable TV 23.5 24.4 3.4
Consumer Magazines 21.7 21.1 -2.9
Newspaper 20.7 18.9 -8.5
Promotional Products 17.7 18.5 4.4
Radio 14.1 14.3 1.5
Sports Marketing 12.2 13.0 6.0
Business Magazines 7.9 7.6 -4.8
Billboards 6.4 6.7 4.6
Product Placement 4.3 4.8 11.4
Mobile Phone Advertising 1.6 3.4 111.0
Total 304.3 320.3 11.9
* Estimated
SensoryMediumTurn a tangibleproduct with an ordinary message into a marketing experience that your audience can smell, taste, see, hear & touch
Promotional ProductsEngage Your Audience!
47% Keep promotional productsmore thana year!
Length of Use
Promotional Products:A $19 Billion Industry
Wearables 41%
Writing Instruments 35%
Drinkware 19%
Sporting Goods 15%
Pocket/Purse Items 13%
1 Brand Awareness
2 New Customer/Account Generation
3 Trade Shows
4 Public Relations
5 Dealer/Distributor Programs
6 Employee Relations and Events
7 Employee Service Awards
8 New Products Introductions
9 Not-for-Profit Programs
10 Safety Education
Promotional Products:A $19 Billion Industry
Top Sales By
ProgramCategory
1 Health/medical/hospitals 13.8%
2 Education/schools/universities 11.3%
3 Manufacturing/distribution 8.1%
4 Financial/insurance 7.8%
5 Technology 6.7%
6 Associations/clubs/civic groups 6.3%
7 Construction 5.8%
8 Nonprofit/not-for-profit 4.2%
9 Restaurants/travel/lodging 4.1%
10 Retail 4.1%
Promotional Products:A $19 Billion Industry
Top Promotional Product Users
Vertical Markets
1 Shirts 22.7
2 Bags 8.7
3 Writing instruments 8.1
4 Glassware/ceramics (Includes mugs) 6.0
5 Caps/headwear 5.6
6 Other wearables 4.8
7 Buttons/badges/ribbons/stickers/
decals/emblems/transfers/lanyards 4.3
8 Desk/office/business accessories 4.2
9 Recognition awards/trophies/jewelry 3.7
10 Calendars 3.0
Promotional Products:A $19 Billion Industry
Top Promotional Product Items
TRENDING:Food gifts, personal pocket items, buttons
Fleeting Nature OfTraditional Advertising
30 Seconds
7 Words10 Seconds
140 Characters
15 Minutes
StayingPowerPromotional products generate a
Up to 50%greater recall rate than other major media
60 Seconds
32 Minutes
53%use promotional products
once a week or
more
Frequency Of Use
Where They’re Kept
One In Fourwalk around
with a
promotional
product
People Avoid Traditional ADVERTISING
10–15% of adults between
the ages of 17 and 35 go out of their way
to dodge traditional advertising,
branding them “Ad Avoiders”
82.5% are willing to take a survey
70.6% will visit a tradeshow booth
41.9% engage with social media
33.2% make a purchase
35% refer to contact information
Promotional Products = ROI!
Impact on Perception = ROI
59% had a more favorable impression of the advertiser after receivinga promotional item
22% Significantly
More Favorable
37% Somewhat
More Favorable
37%Neutral
1%Somewhat
LessFavorable
0.4% Significantly
LessFavorable
Promotional Products have the unique ability to BUILD RELATIONSHIPS with staff, prospective employees, vendors, customers and consumers:
Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product.
Your relationship with most other media begins when you see it and ends when you look away.
Promotional ProductsAre Memorable
Love It
More than
59%of people have a
favorable
impression of an
advertiser after
receiving a
promotional product
Do You Remember?
You remember them, and so do others!
Remember
88%of people can
recall the company
and brand on their
promotional
product
How a raised awareness and moneyfor cancer research?
That you stood in line to get from theradio station?
The you use, with the name of yourfavorite coffee shop where you buy
your coffee, tea or latte?
How about the color PINK?
IMPROVE PERCEPTIONMore than HALF of consumers have a favorable impression of the advertiser on a promotional product
HELP CLOSE SALES20% of consumers MAKE A PURCHASE after receiving a promotional product
MAKE THEM REMEMBER YOU88% of consumers could RECALL an advertiser from a promotional product
GET ON THEIR GOOD SIDE8 out of 10 people LIKE receiving promotional products, while 7 out of 10 people find online advertising annoying
Numbers Don’t Lie
Thumbs Up
87% of people like
receiving
promotional
products
COST PER IMPRESSION IN THE U.S.Prime Time TV 1.8 centsMagazines 1.8 centsNewspapers 0.7 centsPromotional Products 0.6 cents
SUPERIOR PASS-ALONG VALUE66 percent of U.S. respondents give away unwanted items to someone else.
APPEAL TO SPECIFIC DEMOGRAPHICSGen-xers and older own more promotional drinkwarethan those under 35.
YOU WEAR IT WELLHigher wage earners are more likely to own a promotional jacket.
Cost Per Impression
0.6 centsBetter than TV,
magazines,
newspapers
Numbers Don’t Lie
Promotional Products = ROI!
59% had a more favorable impression of the advertiser after receivinga promotional item
• Personalized – Highly Targeted!
• Tangible and Long-Lasting
• Easily Measured Impact
• Easily Distributed (Human Touch – Viral)
• High Perceived Value
• Complements Other Advertising Media
Many CompetitiveAdvantages
Got TheMessage
76.2% of people can recall
the product, service
and message on
their promotional
product
• Go beyond a product – enlist a strategic
brand partner – a Distributor
• Expert campaign integration & evaluation
• Advanced innovation, hot trends, new
items, technologies & processes
• Exclusive access to thousands of products
& production methods
• Product safety guidance & assurance
Promotional Professionals Promote& Protect Brand Integrity
Ask The Experts
Promotional Professionals are the best source
for designing &
implementing
creative, successful
campaigns.
RESULTSSpeak Louder Than
Words.
Please visit us online for more information on marketing your brand with promotional products
Thank You!Complete Products
Website: www.completeproductspromo.com
Phone: 765-962-8587