pphm case study - new media

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PPHM Panhandle-Plains Historic Museum Kelsay Singleton

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PPHM

PPHMPanhandle-Plains Historic Museum Kelsay Singleton

Where else can you cover 26,000 square miles in a day on foot?

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About PPHM From dinosaurs to conquistadors, you'll find it all in Texas' largest history museum.Opened its doors in 1933Began around same time as Great DepressionStrongly tied to West Texas A&M University (West Texas State Normal College)

http://panhandleplains.org/pages/pphms_story_11.asp

and we believe in the future our people will point with pride to their museum and the historical society."-Visionary and founder Hattie Anderson

Mission has remained the same since 1921To collect, preserve, conserve, exhibit and interpret the historical, ethnological, cultural and scientific heritage of the Panhandle-Plains region of Texas and related areas of the Southwest; to operate and maintain the Panhandle-Plains Historical Museum in accordance with the rules and regulations of the Texas A&M University Board of Regents; to enlist interest and support in achieving this mission; and to undertake other related activities.

Use of New MediaFind them onFacebookWebsite panhandleplains.org Twitter Instagram Youtube Featured on Google Art Project and Google Street View Used as informative tools and for interaction with the public

Technology UseDistance Learning studio where they deliver programming to students across the US and Canada about specific topics. Topics include Dust BowlQuanah Parkerthe history of the bisonWild and Wacky Weather and more! Programs are TEKS aligned and feature historic photographs, videos, first-person interviews and science experiments.

If museum staff had to choose one social media platform, what would it be? Why?Facebook It speaks to the audience and is allows easy integration to Instagram. With both tools it is extremely effective to reach the audience. Facebook also offers video capability which allows the ability to showcase the collection

Most Useful Technology & Equipment?Distance Learning StudioReaches over 20,000 students who wouldnt otherwise know about PPHMIn-exhibit technology is the most interactive tool

New Media MeasurementGoogle Analytics Facebook analytics Hootsuite yearly goals to meet

Challenges and Rewards - struggle with Wi-Fi and accessibility but it is something they are working on+ Allows them to capture the visitors attention and imagination in the museum while working with people who cannot make it to the museum

StakeholdersTexas Commission on the ArtsWTAMU students & alumniWTAMU FacultyPanhandle Plains community present & pastState of TexasDonorsUnited States HistoriansTourists

Thank YouStephanie PriceMarketing and Communications ManagerFor taking the time to do this informational interview with me and teach me about the Panhandle-Plains Historic Museum