ppd presentation
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Edward WebbBAGDL. 5PPD
*
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What have I seen and done, that has influenced where I am now?
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* Have a wide client range, covering many sectors.
* Valuable lessons of flexible design skills.
* Methods of delivery and presentation are very clear.
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ROUNDEL
* Interested in the application of different subject areas and projects into accessible pieces of editorial.
* Retain originality and personal style.
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Studio Myerscough
* Hugely enthusiastic design team, always working across a range of digital and print media.
* Very hands on and very creative.
* Worth a visit maybe just as a source of inspiration.
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FROST* Interested in their layout ideas.
* Against the grain of standard design theory.
* More rebellious, perhaps helpful with dissertation topic.
* Especially interested in reading about specific editorial decisions.
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Design Ledger Design LedgerDesign LedgerDesign Ledger
Web Design Ledger re-brand
* Developing branding skills.
* Time spent on designing / production.
* For future times the design process will take less time, allowing for more time to be experimental with the range.
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Working with a range
* Working with a range made things click with me.
* Really want to explore the application of designing for a range. This may take the form of an identity package or series of editorial designs with relevant promotional material.
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Exhibition guide layout
* Looked at layout design theory. Especially in the Ambrose / Harris ‘Layout’ and ‘Design Thinking’ books.
* Considering the motion of type, and the way it reads.
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How will this lead into my summer?
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Continuing the brief
* Aim to produce printed covers and spreads as a continuation of the brief.
* Using the layout strategies I was working with for the exhibition guide.
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Collaboration with Leo Cinicolo
* Studied at Cambridge School of Art.
* An eye for digital and a passion for film.
* Looking to showcase his work after his FMP exhibition in London this month.
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Work that I am aiming to produce moving into level 6.
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• Learnmoreabouttheimportantroleofstructural
foundationsinlayoutdesign.
• Composemultiplelayoutdesignsusinggridsystems
asafoundation:manuscript,column,modular,and
hierarchical.
• Workwithsuppliedcopyandimagestocreate
acompellinglayout.Thismightinvolveworkingin
collaborationwithphotographystudents,orusingmyown
photography.
• Learnaboutratiosandproportionssuchasthe
goldensection,Fibonaccisequence,goldenspiral,root
2rectangles,andruleofthirds.Thiswillalsoinformsome
debateformydissertation.
Specific leaning objective to benefit my layout skills
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*More focus on editorial and layout.*Continuous development of branding. *Working with continuity and range.
My FMP was good fun, however I did not fully exploit the use of continuity across the formats.
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In what ways will I be communicatingprofessionally?
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Studios Contacted
Elmwood
400
Mavo
OffRoadStudio
VeryGraphicDesign
FourLetterWord
BlackfoxCreative
Underbrand
Cuco
MadebySawdust
TheChase
Studios to Contact
StudioNorth
Roundel
Frost
StudioMyerscough
“It is more important to me to
maintain motivation and my
current enthusiasm, than to have it
dampened by a bad experience.
Therefore I do not intent to have a
placement, but do intend to visit
several design studios directly
related to my practice.”
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