poznan poland 27 october 2015 – the role of product policy in a circular economy stephane arditi,...
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Poznan Poland27 October 2015
–The role of product policy in a
circular economy
Stephane Arditi, Product & Waste Policy Manager
PP in CE Poznan October 2015– EEB 2
EEB: the environmental voice of European citizens
We stand for environmental justice, sustainable development and participatory democracy.
Our aim is to ensure the EU secures a healthy environment and rich biodiversity for all.
Who are we?
Timelines
2014 2015 2016 2017...
EC proposalWasteCE comm.
EC proposalWithdrawal
EU ConsultationMay-August 2015
New EC proposalCE package
Co-decisionEP/Council/EC
Transposition EU Roadmap implementation
PP in CE Poznan October 2015– EEB 3
www.bbc.co.uk
Export
buzz
2fon
e.co
mro
okie
mom
s.co
m
liudk
a.co
mMaking the best of any input of material/resources
PP in CE Poznan October 2015– EEB 4
Why product design matters
Good design has alwaysbeen ecodesign, 1990
Günther Horntrich,designer, Yellow, Cologne
80% of environmental impacts are determined at design stagePP in CE Poznan October 2015– EEB 5
Product policy a unique European added value
Product policy is a matter of single market
Creating the mass market incentives (scaling up pioneering initiatives and sustain transition)
Creating the legal and economic framework conditions (set new mainstream rules)
PP in CE Poznan October 2015– EEB 6
Instruments of product policy
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Ecodesign means to integrate environmental concerns as soon as the design stage of the product…
It is also the short name of a Directive: The DIRECTIVE 2009/125/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 21 October 2009 establishing a framework for the setting of ecodesign requirements for energy-related products (recast)
Focus on Ecodesign: the core of product policy
PP in CE Poznan October 2015– EEB 8
Make eco-design work for waste management operatorsStephane Arditi, Policy Manager Product and Waste, EEB - European Environment Bureau
Ecodesign has delivered on energy (48% of our 2020 target on energy efficiency officially stated by EC):
Make it deliver on resources
“Bad ingredients would make a bad recipe”: it all starts at design stageThe case for waste policy: helping to reduce gaps btwn best and worst performersThe case for critical raw materialsThe case for embedded energy and CO2What’s for non energy related productsWhat support: GPP, investment plans, taxes rebate, ...AND IT IS CERTAINLY GOOD FOR JOBS & INNOVATION
Make Ecodesign a lever for circular economy
Source: Philips –GreenElec FP7 project 2014
PP in CE Poznan October 2015– EEB 9
A practical approach forward
PP in CE Poznan October 2015– EEB 10
Source: Green Alliance 2013
Beyond recycling: new opportunities
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Better alignment of product design with waste treatment processes
Influence of different pre-treatment steps on the overall recovery of gold from circuit boards (Sander 2012)
PP in CE Poznan October 2015– EEB 12
Do not re-inject toxic material in the loop
Þ Require disclosure of contents (BOM) and extraction/separation requirementsÞ Avoid trading off hazardous in recycled versus increased recycling (or this is a no end process...)
PP in CE Poznan October 2015– EEB 13
Ecodesign not necessarily more expensive
Source: Barco –GreenElec FP7 project 2014
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A product register with legally required information(e.g: energy performance, hazardous contents, simple BOM, critical materials extraction, dissassembly scheme, repair instructions....)according to a normalised format
labenergie-gdfsuez.commarevueweb.com
Towards a fine ID of our products:
freekaamal.net
PP in CE Poznan October 2015– EEB 15
Changing the demand side
Use consumer legislation : extend legal warranty foster commercial warranty competition ( as in automotive)
Boost Public/Corporate procurement: Make GPP targets more binding and set clear criteria Choice editing towards ecolabel products for retailers/EMAS scheme Set or acknowledge standards for sustainable sourcing (e.g: a mandatory
monitoring system for minerals originating from conflict zones)
Deliver harmonised trustable environmental information: Translate footprinting analysis into simple workable information tool Adress proliferation of green claims through Unfair Commercial Practice
Directive and a EU wide trustable system
PP in CE Poznan October 2015– EEB 16
The opportunity of the revision of the Energy label Directive
0%
100%
45%CB
Durability
Exploring possibilities: Secondary A to G scale for durability/reparability
Zip or QR code to deliver additional (standardised) information
PP in CE Poznan October 2015– EEB 17
Act also local
Example of Catalunya
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The EEB perspective and initiativesRecent reports: • Advancing Resource Efficiency in Europe (waste focus)• Delivering resource efficient products (product focus – ecodesign)
Position papers:
Launch of a campaign:
Coalition:•With NGO’s•With progressive industry
PP in CE Poznan October 2015– EEB 19
