poynter best practices 09 social media engagement
DESCRIPTION
Engaging news audiences with social media, as presented by Interactive Anchor Amy Wood WSPA TV and creator of TheRibbit.comTRANSCRIPT
Amy WoodLive From The Anchor Desk: Engaging Your Audience
7200
9100
500
Blogsite
Create a following
Host Live Chat room during broadcast
Create an interactive home
Use social commenting systems
Feature interaction on TV
Live streaming and 12 sec video updates
Webcam Interviews
Create Blog Polls
Live Blog special events/reports
Big Stories - Huge Opportunity
Video Demo with Screentoaster
Focus on Listening
Celebrate followers/friends
Win the RESPONSE race!
Create Ambassadors
Amy WoodLive From The Anchor Desk: Engaging Your Audience