powertrunk distribution & support strategy
TRANSCRIPT
PowerTrunkDistribution & Support Strategy
Christopher RamsdenVice President, Sales
One Platform, Multiple Technologies: TETRA, P25, Wireless BroadbandSheraton Grand, Sacramento CA
15 June 2011
Teltronic Headquarters and R+D Center
Spain
Brazil
ColombiaSingapore
USA
Poland
MexicoVenezuela
Ukraine
Turkey
India
ChinaEgypt
Argentina
Peru
Vietnam
Subsidiaries
Commercial Offices
Commercial presence in over 20 countries
130 SBS installed and operational. Phase II adds 30 additional sites
Over 10,000 users
Operator Business Model. Itelazpi Govt manages the network and supplies the terminals: HTT-500, MDT-400 and DT-410.
AVL application. N2A protocol
Control Centre for the Itelazpi operator.
Govt-owned regional network operator. Offering service to:
• City councils• Local government• Public transport• etc.…
Itelazpi, Spain
Project awarded in March 2007 and had to be operational in June 2007.
More than 15,000 radios
Location services with CeCoCo using local maps of Rio de Janeiro, TETRA+GPS.
Transportable base stations.
Remote database consultation: License Plate Number and ID (voice + data).
18,500 km2 Radio Coverage
Pan American Games Rio 2007, Brazil
Police of Rio de Janeiro, Brazil
The largest public safety TETRA network in Latin America, with 9000 users.
The Military Police Force has deployed 900 new cars and 350motorcycles equipped with TETRA radios.
DMO gateway to extend coverage.
GPS solution and special motorcycle accessories.
700 radios, 500 groups and >95% of coverage
User Profile: Canary Islands Government Administrative entities Local Councils
Government of Canary Islands, Spain
Goal: To provide a single network for all users.
Terrestrial and maritime coverage: 73 SBS and 5 transportable SBS.
SBS of 1 to 4 BSR: 166 BSR in total, 1+1 SIS (provincial segments).
Several user groups: 112 control centres, ambulance, police, fire
Government of Canary Islands, Spain
Goal: To integrate communications into a NATIONAL NETWORK.(1-2 states/year)
– Phase 5: 31 SBS. Caracas and Miranda (western extension).– Phase 6: Aragua and Carabobo. Additional 20 SBS and Falcón and Sucre (eastern
extension).– Phase 7: Orinoco Valley. From 4 to 11 SBS. Segments interconection SIS.
User Profile:• Justice Police• DISIP Political Police• Transit Police• Civil Protection• Honor Guard
Ministry of Justice, Venezuela
The solutions consists of: – 22 SBS, WiMAX transport network– CeCoCo with 60 operators. 7 local
CeCoCo with 6 operators– 4000 radio terminals.
User Profile:– Military Police– Civil Police– Forensic Police– Fire Brigade
Providing communications and security to around 4 million people:– City of Salvador de Bahia.– Surrounding metropolitan area.
Secretary of Public Safety, Bahia, Brazil
Automatic Vehicle Location (AVL) and Automatic Personal Location (APL) using GPS.
Solution SDM & CeCo-Fleet CeCo-Fleet: New solution with WEB
visualization of the positions of resources, fleets and services.
SDM: Based on optimised polling. Improves 50 times the refresh rate in high occupation periods.
Advantages: Cost saving, greater functionality and better co-operation.
How supported (past & present)
Secretary of Public Safety, Bahia, Brazil
Select the right partners to build a support network Delivery world class training and support Select the right opportunities Embrace the consultant community
US Distribution Strategy
Strategic partnerships Over 2200 LMR dealers in US Small percent are “fluent” in RF & IP & Telephony Leverage dealer relationships @ local level Select those with the right skills & knowledge
Select the right partners
Factory training @ Zaragoza HQ US tech support center @ NJ Field training customers/dealers Key to securing “dealer loyalty”
is consistent support
Deliver world-class training/support
Teltronic has successfully installed over 300 digital and analog LMR networks in 50 countries
Proven experience from single site to region/nationwide Build US reference base one customer at a time
Select the right opportunities
Statement of WorkDraft Statement of Work (SOW) 5/4/2011
Nº ACTION POWERTRUNK Local Dealer Others NOTES
1 Prime Bidder x2 Site Surveys x3 RF Coverage Study x4 Project Detail Design x5 P25 System Control Node and Base Stations x6 Network Management System (NMS) x7 Dispatch Consoles x8 Radio Terminals (Subscriber equipment) x9 Backhaul Network equipment x x10 Frequency coordination and licensing x
11 Towers and Masts, including lightning protection, grounding kits, and tower avaiation warning lighting x
12 Antenna system and cable x13 Shelters x
14 Civil Works / Site Preparation / Electrical power distribution / air conditioning x
15 Main Distribution Frame (MDF) x
16 Cable trays, conduits, misc. installation materials x
17 UPS / batteries x18 Project Management x x19 Factory Acceptance Test (FAT) x20 Local staging x21 Installation x22 Commissioning / SAT x x23 Standard project documentation x24 "As-installed" documentation x x25 Training x x x26 After-Sales / Maintenance Service x x
Clear understanding of customer requirements Select the right partners Select the right opportunities Strong project management Support – Support – Support Build Long Term Relations one customer at a time
Distribution/Support Success Model
One size does not fit all: tailored approach to meet unique customer requirements
Strong project management Level I, II, III support strategies Software update strategy
Build long term customer relationships