powers, stephanie personal branding
Post on 18-Oct-2014
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Branding: Now it’s Personal
P R E S E N T E D B Y
S T E P H A N I E P O W E R S
H A G E R S T O W N C O M M U N I T Y C O L L E G E
H A G E R S T O W N , M D
S A P O W E R S @ H A G E R S T O W N C C . E D U
2 4 0 - 5 0 0 - 2 4 9 0
Agenda
What is this personal branding thing all about?
Understand your brand.
Assess your brand.
Improve your brand.
“BE LIKE MIKE”
http://www.youtube.com/watch?v=b0AGiq9j_Ak
What’s this all about?
1997 – Tom Peters, The Brand Called You
Personal Branding Definition
“The process by which we market ourselves to others.” – Dan
Schawbel, Personal Branding 101: How to Discover and Create
Your Brand
http://www.youtube.com/watch?v=yu0OJqhcMwQ
BUT….Why?
Corporate Brand Product Brand
Personal Brand
vs.
BUT…Why?
We live in a knowledge economy.
Why do customers buy from YOU?
Your company’s image, AND
YOUR product knowledge, service, personality, etc.
Businesses are more personal.
Customer service is personal.
Consumers interact with people.
http://www.nbc.com/the-office/video/traveling-salesman/116243
OK…Now what?
1. Understand your brand.
OK…Now what?
2. Assess your brand.
OK…Now what?
3. __________ your brand. (Based on your assessment)
Developing Your Brand
Be yourself The Brand That Feeds: Balancing Personal and Professional on Social Media
Be transparent
Know your value
Build on your strengths
http://www.youtube.com/watch?v=8RK_Wbcof_s
Tips
We live in a Twitter world – think, talk, type 140 characters at a time.
Think in terms of projects.
Use a variety of tools to communicate your message.
Yes – online AND offline
Determine if/how much to integrate with your company’s brand.
Should You Combine Your Personal and Business Social Media Identities?
Your Branded Items
Business Cards
Resume
Website/Blog
Portfolio
Social Media Profiles LinkedIn
YouTube
Email Address http://theoatmeal.com/comics/email_address
Holy Grail of Personal Branding: Be Known as an Industry Expert
Get involved in industry-related conversations Track Twitter for questions – respond with expert info, NOT
product/service promotion
Answer LinkedIn questions and get involved in groups
Work with media
Give presentations
Teach a class
Content, Content, Content! Blog
Video
Testimonials
More Articles of Interest
Tom Peters, What a “Personal Brand” is NOT
Megan Marrs, The First Step to Building Your Personal Brand