powerpoint presentation · powerpoint presentation author: tyson, meagan created date: 5/7/2019...

5/7/2019

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© 2019 HUB International Limited.1


18% higher productivity among companies with the highest engagement scores

86% less turnover at companies with high engagement scores

30% increase in company profitability when employees are engaged and empowered

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© 2019 HUB International Limited.4 © 2017 HUB International Limited.4

Engagement is the

emotional connection

between an employee and

a company that drives measurable business results.

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THE WHOUnderstand and meet

individual employee

group needs.


Tailor to the “Who”

Veterans/Matures Baby Boomers Generation X Millennials

Born Before 1946 1946 - 1964 1965 - 1979 1980 - 2001

Percentage of

Workforce4% 39% 22% 35%

Key Characteristics

Most powerful business

members due to their

experience.

Work hard for the team

(e.g., staying late) will

grant them success and

allow them to support

their families.

Value diverse opinions

in the workplace and

want work-life balance.

Believe in working hard

until their shift is over,

then spending time with

family; they want to

give back to the

community and protect

the environment.

Preferred Methods

of Communication

Brief memos

Meetings

Phone

Face-to-face

Email

Phone

Electronic

Text message

Face-to-face

Neutral on emails &

calls

Question They Most

Need Answered

What do you want

done?

How do you want this

done?

Why do you want this

done?

Why do you want this

done?

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Employee Audience Groups

In-Office, Tech-

Savvy Employees

Emails typically go unread

Satellite Office

Employees

Less HR or other resources for hands-on help

Remote

Employees

Low engagement, employees are mobile and distracted

Employees with

Families

High responsibility, with extensive coverage needs


Data Dump

Education

Family statusAddress

Benefit enrollment

Age

Salary

Gender

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THE HOWAltering content and

channels based on target

audience to increase

impact and enhance the

experience.

© 2019 HUB International Limited.10 © 2017 HUB International Limited.10

If you want someone to do

something, make it

relevant.

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Personalize1

93 million selfies are

posted on

social media

every day

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Why Personalize?

80%

of workers are deskless

Source: Google estimates

31%

of employees never use

company intranet

Source: Prescient Digital Media


Personalization Spectrum

• Targeted

• One version of a piece that focuses on one part of your population (text and/or imagery that is focused on one group)

• Tailored

• Adding someone’s name on a communication piece

• Versioned

• Multiple versions of a campaign that are based on available data

• Personalized

• Use data sources to created detailed communications that are meaningful and capture attention (personalized calculations with fixed messaging)

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Target2


Science tells us targeted messaging works.

Self-relevant information captures our

attention.

Ambiguity bias is one of the largest barriers to

comprehension and, therefore, action.

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Targeted Content

Use data to make your communications more relevant to specific

populations of employees.

Main Topic

Example: new health

plan option

Employees in Plan A

Employees in Plan B

Employees not enrolled

Simplify3

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attention span: the amount of concentrated time one can spend

on a task without becoming distracted

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Get employees information at the point of need4

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Reach employees effectively

THE WHATCreating fun, engaging

materials

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Branding

• Find or create a theme

• Consistent look and feel

• Follow corporate brand or

develop internal brand

• Logo

• Colors

• Voice/Messaging


Grab Attention

• Bold graphics

• Simple, short content

• Plain English

• Call to action

• Timely communications

– Day and time to send

• Catchy subject lines

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Push + Pull Communication Methods



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Mobile

Most pervasive form of

communication – familiar

and efficient

8.6 billion texts sent per day in the U.S.

30% of consumers interact

with a brand via text

message

Text messages have a 98% open rate and a 45% response rate



Mobile

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Mobile

PULLING IT

TOGETHERCircling back on

audience groups and

creating a plan.

https://www.youtube.com/watch?v=vCEwufXKYz8&feature=youtu.be

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Audience Group Solutions

In-Office, Tech-

Savvy Employees

Emails typically go unread

Satellite Office

Employees

Less HR or other resources for hands-on help

Remote

Employees

Low engagement, employees are mobile and distracted

Employees with

Families

High responsibility, with extensive coverage needs

Create an external employee website

Conduct streaming presentations to reach all offices; follow up with a recording

Communicate in short, concise and easily digestible emails that can be read on-the-go

Invite spouses to live meetings, or host one-on-one office hours to help employees with complex family issues


Pull It Together & Create a Plan

Audience Topic/DeliverableMedium/Distribution

Messaging/Activity Timing

All employeesHSA Launch Teaser

Email/ Microsite

• Launch the HSA for 2017 plan year• Tee up communication campaign

5 weeks prior to OE

All employeesYour New HSA Health Plan

Email/ Microsite

• First HSA campaign piece• What is an HSA plan/how does it work

3 weeks prior to OE

All employeesAdvantages ofan HSA

Email/ Microsite

• How Hospital Indemnity coverage works with an HSA

• Advantages of electing HI coverage• Promotion of HSA 101 sessions

1 week prior to OE

Non-remote employees

HSA 101 PowerPoint

Live Meeting• Overview of an HSA• What it is, how it works, advantages,

considerationsDuring OE

Remote Employees + Spouses

HSA 101PowerPoint

Brainshark• Overview of an HSA• What it is, how it works, advantages,

considerationsDuring OE

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Tools + Resources

Readability calculator

https://www.prepostseo.com/readability-checker


Thank you!

Contact Me

[email protected]

linkedin.com/in/meagantyson

https://www.prepostseo.com/readability-checker

http://www.canva.com/

http://graphicriver.net/

powerpoint presentation · powerpoint presentation author: tyson, meagan created date: 5/7/2019...

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