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C

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Round I Track B:EXPERIENCED ERG (4+ YEARS): Ensure Alignment with

Corporate Strategy

FACILITATOR:Pamela Palanque-North / Professor / Consultant / Palanque Associates

PRESENTERS:

Stacey Miller / Ahold USA / Director, Diversity & Inclusion

Lisa Stone / VP, HR Business Partners / Freddie Mac (Chair, ARISE –Employees of the African Diaspora)

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OVERALL SESSION OBJECTIVE:

To review and discuss the application to your organization, two (2) ERG models, which are from different sectors, and are:

⸗ Carefully planned and designed to serve a particular purpose related to the organizations vision of diversity and inclusion and are in a position of agreement and alliance with the enterprises business goals.

Professor Pamela Palanque North 2017

ERG’s and their Strategic Alignment with Business Goals

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Lisa Stone VP, HR Business Partners Freddie Mac (Chair, ARISE – Employees of the African Diaspora)

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Freddie Mac ARISE ERG Presents Linkage to the Corporate Strategy

Facilitator: Lisa Stone, VP of Human Resources Business Partners

Chair of Freddie Mac ARISE ERG, Employees of the African Diaspora

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At Freddie Mac: We Value Diversity

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Strategic Alignment in Action

Attract/Brand

Strengthening Our Talent Marketplace

Key Tactics:

•World Cafés (Year-Up & Membership)

•Integrated Training

Develop

Linkage to Our Business

Key Tactics:

•Interview with FHFA Deputy Director

• Affordable Housing Panel Discussion

•Executive Panel Discussion

Engage

Linkage to Our Community

Key Tactics:

Executive Leadership Council Partnership

JC Nalle Elementary School Partnership

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Strengthening Our Talent MarketplaceThe World Café

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Linkage to Our Business

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Linkage to Our Business Affordable Housing Panel Discussion “Black Homes Matter”

In commemoration of Black History Month, Freddie Mac's ARISE ERG invited all employees to a panel discussion on the company's commitment to affordable housing, particularly in the African American community.

"For most Americans, the majority of their wealth is in home equity. If you never get the access to get in and retain homeownership, you may not get to build up much wealth.“

- Adama Kah, Freddie Mac, VP, Investments & Capital Markets

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Linkage to Our CommunityExecutive Leadership Council Partnership

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Linkage to Our CommunityJC Nalle Elementary School – Leaders of Our Future

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SUMMARY: ARISE Aligns to the Corporate Strategy

ARISE will continue to focus on promoting and enhancing the contributions and career growth of our employees. However,

our goal is to support Freddie Mac in addressing housing

finance solutions for the multi-cultural communities we serve,

across the country by linking the efforts of ARISE to the

business.

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Stacey MillerDirector, Diversity & InclusionAhold USA

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BRG Alignment to Corporate Strategy

Purpose: Together, we build Great Local Brands, bringing Fresh Inspiration Every Day

A better place to

Shop

A better place to

Work

A better Neighbor

Better Together

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Leveraging the BRGs to DRIVE Business Growth

• ADeP BRG – Sponsored Own Brands Contest

• Cross BRG Support – Savory Magazine Focus Group

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Own Brands Product Idea Contest – Established 2015

Goal: Increase associate engagement Establish network opportunities for associatesEnhance Our Brand Product Portfolio 2016 – Tie to Ahold USA Sustainability Goal

Value: Creating new and unique ideas for our customers.

Teams of 3–5 Ahold USA associates across diverse roles

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Own Brands Product Idea Contest –Elements of Success

Successful Business Case

Product Summary

Market Oppty

Package Design

Value Proposition

Competition

Branding

Promotion

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Own Brands Product Idea Contest – Process

• Kick-off Event

• Business Case Development

• Round 1 Judging

• Top 5 Finalist Presentations

• Round 2 Judging & Winners Announced

• Product Considered for Development

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Own Brands Product Idea Contest – Growing Our Brands

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Insight to drive Enhancements

Leveraging BRGs to Enhance Product

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Savory Magazine OverviewLaunched 2015

Year 1: 4 Issues / 1.2 Million copies per issueYear 3: 10 Issues with 1.7 Million distributed per issue

Savory Online:Launched December 201612K visits weeklyToday – 350K weekly visits

Savings Opportunities:Initial $20 per issueToday $60 per issue+ Load to Card Exclusives ($5 - $10)

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Digital Savory options:30 Second recipe/ cooking videosFonts and Coloring

Savory formats:Slow cooker recipes beyond the winter months.

Other enhancements:Magazine covers options – visual impactRecipes – How much is too much?Prep time – Week night vs Weekend mealsKid friendly and Kid appealingSavory Sunday – Coming in AugustImages having Impact

Adding Value for Our Customers

Keeping it Fresh and Current with what Readers are looking for

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