ZOO DIVISION

001 – 1303

Budget & Employees

• FY 2016 Budget: $743,996 (FY 15: $727,109)

• # of Full-Time Employees: 7 FT and 1 HT

• # of Part-Time Employees: 3 (1 variable hour and 2 seasonal)

City of PocatelloParks & Recreation Department

ZOO DIVISION: Organizational Chart

PARKS & RECREATION ADMINISTRATION

John Banks, Parks & Recreation Director

Kristen DaviBatya, Administrative Assistant

Zoo Superintendent

Peter Pruett

ADMIN SUPPORT

Cindy McAffee (HT)

LEAD

ZOO KEEPER

Jim Beinemann

ZOO KEEPERS

K. Petersen

K. Strong

S. Andersen

PT - A. Jenkins

EDUCATION CURATOR

Corry Coffman

MAINTAINANCE

Gene McAffee

CAHSIERS

PT - 2 Posistions

Services Provided

Mission: Dedicated to educating and motivating the public to become

active stewards of the environment through their support of habitat preservation and wildlife conservation worldwide.

The Zoo Division strives to accomplish stated Mission for the community by providing the following services:

• Exhibiting Indigenous animals: 145 animals and 49 species on 25 acres

• Education programs: 101 programs (serving 3,277 children/adults in 2015)*Summer classes/camps, zoo snooze, volunteer & outreach programs, etc.

• Special Events: Endangered Species Day, Happy Beary Birthday,A Mid- Summers Night for the Zoo, Ice Cream Zoofari, Zoo Boo, Wild Winter Weekends, etc.

• Conservation partnerships: Idaho Fish and Game, US Fish and Wildlife Service, Idaho State University, BLM, NFS, School District 25, *Pocatello Zoological Society

ZOO Division: #001-1303 *FY 15 Final

Services Provided

and

Expenses &

Revenues

Husbandry *Animal care &

exhibit cleaning

Landscape *Trimming,

weeding, planting

& watering

Vet Care *Medical

procedures,

medication &

observations

Education

Programs *Programs,

outreaches &

events

Data

Entry/Office *Registrar,

acquistions,

deaquisitions,

USDA, IDFG,

USFWS, AZA

Facilities

Maint. *Animal exhibit

infrastructure,

pathways, Zoo

Education Bldg.,

etc.

TOTALS

FT Staff Costs $433,894

(Salary & Benefits) $275,000 $32,500 $10,000 $43,270 $22,124 $51,000 $433,894

PT Staff Costs $40,665 $25,665 $1,100 $1,000 $2,500 $10,400 $0 $40,665

Supplies $77,345 $55,800 $850 $950 $5,666 $1,127 $12,952 $77,345

Prof. Services $26,900 $1,800 $0 $19,150 $5,000 $0 $950 $26,900

Rntls. & Leases $4,810 $0 $0 $0 $0 $0 $4,810 $4,810

Repairs & Maint. $6,015 $0 $0 $0 $0 $3,000 $3,015 $6,015

Utilities $19,870 $12,570 $0 $0 $0 $7,300 $0 $19,870

Communications $10,895 $2,945 $0 $0 $0 $7,950 $0 $10,895Merchant Fees, Misc. &

Transportation $13,415 $815 $0 $0 $0 $12,600 $0 $13,415

Capital Outlay $33,006 $25,000 $0 $0 $0 $0 $8,006 $33,006Interfund Charges &

Transfers $23,639 $968 $0 $0 $0 $19,171 $3,500 $23,639EXPENDITURES

TOTAL $690,454 $400,563 $34,450 $31,100 $56,436 $83,672 $84,233 $690,454

% of Total Expenditures 58% 5% 5% 8% 12% 12% 100%

REVENUES

TOTAL $104,358 $0 $0 $0 $8,858 $95,500 $0 $104,358

Cost Recovery % 0% 0% 0% 16% 114% 0% 15%

How Does Pocatello Zoo Compare?

Using data found within the Association of Zoo and Aquariums (AZA) Organization Demographics, the Pocatello Zoo has been compared using the following metrics:

• Annual Budget• Attendance and Metro Statistical Area (MSA)• Acres of zoo and number of animals exhibited

Survey results and how the Pocatello Zoo compares to zoos of similar demographics & characteristics are as follows:

Note: The Idaho Falls Zoo (at Tautphaus Park) and Zoo Boise are also included as part of the three zoos found within Idaho.

Zoo Budget Attendance MSA Acres Animals

Pocatello Zoo $743,996 23,771 82,839 25 145

Idaho Falls $1,585,595 127,505 175,981 7 364

Zoo Boise $2,093,878 341,043 616,561 16 269

Charles Paddock Zoo (CA) $725,961 66,288 266,971 6 287

Riverside Discovery Center (NE) $613,000 41,000 38,000 16 213

Hutchinson Zoo (KS)*Offers free zoo admissions

$605,000 50,000 41,000 10 185

Sequoia Park Zoo (CA) $921,488 95,000 71,000 5 319

Red River (ND) $987,625 150,000 200,102 24 195

Sunset Zoological Park (KS) $1,008,640 79,269 130,000 28 216Dakota Zoo (ND) $1,200,000 150,027 106,286 65 312

Bramble Park (SD) $1,200,795 62,098 21,000 20 614

Pueblo Zoo (CO) $1,634,410 117,336 157,224 25 494

Comparison of Pocatello Zoo to Similar AZA Zoos

*Notes: The majority of the above zoos have significant bird and fish populations in their collections, while the Pocatello Zoo’s collection is primarily mammals. For example, the Idaho Falls Zoo has over 150 birds, which greatly increases the collection size without significantly increasing the budget or the acreage.The Pocatello Zoo’s budget is appropriate for its size and animal collection. However, it is felt that strategies to increase zoo attendance numbers as compared to the MSA should be developed and implemented.

IDEAS TO INCREASE ZOO ATTENDANCE

• Staff would like to seek Council permission to change the name of the Zoo to “Zoo Idaho”, which better describes the zoo, creates greater name recognition and increases marketability.

• Work with Zoological Society to increase marketing beyond Pocatello (i.e. billboards on I-15, banners at the Pocatello, Idaho Falls, and Salt Lake City Airports, rack cards at the five Yellowstone National Park entrances, etc.).

• Increase web presence beyond Facebook and the Zoo webpage (i.e. vimeo, youtube, twitter, and snapchat).

• Offer one free zoo day sponsored by the Zoo and City. • Continue to improve guest amenities such as pathways, shade

structures, play zones, rest zones, gift shop, flushable bathrooms, renovate outdated exhibits, increase guest/keeper interactions, fill exhibits to capacity, improve landscaping.

Tax –vs– Fee Support Percentages (%’s)

• FY 2015 Final: 15% Fee Supported –vs– 85% Tax Supported$690,454 expended –vs– $104,358 in fee revenues

Note: Zoo revenues are derived from general admissions & seasonal passes and education programs, as well as other misc. donations.

The Zoo is currently operating at a 15% Cost Recovery level. Within the next several Fiscal years, and with implementation of the Zoo Entrance and other exciting planned improvements to multiple exhibits and the overall zoo experience, staff is targeting what is felt to be a realistic goal of 30%-35% cost recovery.

The following are ideas to help increase City revenues:

IDEAS TO INCREASE ZOO REVENUES

Animal Experiences• Behind the Scenes Tours allow guests to have an amazing up close experience with animals and

zoo keepers. • Animal feeding experiences give the guest the opportunity to have an up close safe opportunity

to feed an animal.

Corporate Sponsorship Programs• Exhibit Sponsorships: Corporate, business, family sponsorships of exhibits can help bring in

revenue and fund needed renovations throughout the zoo. • Zoo Day Sponsorships: Develop a price package for corporate, business, family to sponsor a zoo

day.

Annual Campaign• Develop an annual online campaign that goes towards the general operating funds.

Increase Zoo Events (both Zoo and Zoo Society Sponsored)• Spring event: Easter egg hunt• Fall event: Beartober Fest (an adult only 21+ event with beer sampling)• Locavore event: local produce growers, ranchers and businesses• Health Fair: Keeping ourselves and animals healthy. • Explore Outdoor Idaho event: encourage people to use the Idaho wild. • Enrichment Day: teach guests about our enrichment program and why we enrich our animals.

IDEAS TO INCREASE ZOO REVENUES (continued)

Develop Rental and Event Space• Including a second story loft in the Zoo Entrance building would open space for

events such as business meetings, business retreats, weddings, birthday parties, etc.• Develop camping space/opportunities adjacent to bison/elk yard and Fort Hall

Replica stage area (Staff to apply for Idaho State Parks & Rec. Grant – Recreational Vehicle program)

• Covered shelter next to the Ed Building and bison/elk yard for additional event space• Develop a price package for event and rental space at the zoo.

Membership Drive• The zoo and Zoo Society work together on a month long membership drive that

includes advertisement and special incentives.

Expected Retirements (in the next 2-5 years) and Potential Division Re-Structuring• There are currently no planned retirements in the Zoo Division within the next 2-5

years.

Current Projects

Zoo EntrancePhase One site work and landscaping has begun. The site work will be completed in 2015, with the pathways and landscaping completed in the spring of 2016. Research is continuing on the admissions building/gift shop, with the goal of presenting multiple options to City Council and the Zoological Society in early 2016.

Trumpeter Swan Breeding FacilityDesign phase has begun with joint participation from the City of Pocatello and USFWS. The goal is to have the design and permits in place to begin work in fall 2016. The trumpeter swan breeding facility is phase one of a two part wetlands exhibit. Phase two will begin with an additional grant, and will include completion of a wet meadow sandhill/whooping crane breeding facility.

ADA Pathways: As part of the Trumpeter Swan Breeding Facility the south pathway to the upper level of the zoo will be modified to meet ADA requirements.

Sagebrush MazeSite work will be completed for the sagebrush maze on the upper level of the zoo in winter 2015. Planting for the maze will be completed in spring 2016. *Improved Guest Amenities: The zoo has also completed a shaded rest area below the future sagebrush maze, across from the grizzly bear exhibit.

Exhibit Renovations: The zoo completed renovation of three exhibits this summer: raccoon, turkey vulture and bobcat, through an Ifft Foundation Grant.

Future ZOO Needs

• Priority #1) Renovation of the black bear and cougar exhibits to meet updated husbandry standards (using potential Grant and capital campaign funding available)

• Priority #2) Significant path repair (that includes ADA accessibility –also needed for AZA accreditation))

• Priority #3) Quarantine Facilities (for new animal acquisitions –also needed for AZA accreditation)

• Priority #4) Updated Zoo Master Plan (with an emphasis placed on meeting zoo and community needs, while at the same time maintaining cost feasibility – Grant funding available).