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5PS MARKETING

Place PriceProduct Package Positioning promotion

Product offering

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Strategy Skills

SystemsStaff

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CUBES3 3DUnit of measure

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New entrant

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PlanImplement

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PERSPECTIVE 3DUnit of measure

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RINGS 3DUnit of measure

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LEVEL 1

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BLADES

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BOX

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CYCLE 1

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INCOMING

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RIBBON

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RING

TextText

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UPON 2

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CONTINUOUS

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CUTOUT

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LINEAR A

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LINEAR B

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LINEAR C

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LINEAR D

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LINEAR E

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LINEAR F

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LINEAR G

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LINEAR I

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LINEAR K

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LINEAR N

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LINEAR P

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LINEAR Q

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PROPELLER

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STEP 5

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Text

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2 ON 1Unit of measure

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Text

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AGAINSTUnit of measure

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Text

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AT WORKUnit of measure

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87

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COUPLED HORIZUnit of measure

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Text

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COUPLED VERTUnit of measure

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89

Text Text

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FOCUSEDUnit of measure

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90

New entrant

SuppliersIndustry competitors

Buyers

Substitutes


*Footnote

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91

Text

Text

Text

PARALLELUnit of measure

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92

Text

Text

Text

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SPLITUnit of measure

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SURROUNDUnit of measure

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Text

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TWISTEDUnit of measure

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95

Text Text

UP & AWAYUnit of measure

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96

Text

Text

UP & DOWNUnit of measure

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97

The way managerscollectively behave with respect to useof time, attention,and symbolic actions

The people in the organization, consideredin terms of corporate demographics, not individual personalities

The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated

Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members

The processes and procedures through which things get donefrom day to day A coherent set

of actions aimedat gaining asustainableadvantage over competition Capabilities

possessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary people

Staff

Systems Style

SharedValues

Structure

SkillsStrategy

2S-5SUnit of measure

*Footnote

Source: Source

98

Customer

Clients

Distributors

Competitors

Suppliers

3CS TRIANGLEUnit of measure

*Footnote

Source: Source

99

Skills

Sharedvalues

Strategy

Staff

Structure

Systems

Style

A coherent set ofactions aimed at gaining a sustainable advantageover competition

The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated

The people in the organization,considered interms of corporatedemographics, notindividual personalities

The way managers collectively behave with respect to use of time, attention and symbolic actions

The processes and proceduresthrough which things get donefrom day-to-day

Those ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members

Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people

3S-4SUnit of measure

*Footnote

Source: Source

100

Style

Structure

Staff

Strategy

Systems

Skills

Shared values

The way managers collectively behave with respect to use of time,attention and symbolic actions

Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people

Those ideas of what is right and desirable (in corporate and/or individual behavior)which are typical of theorganization and commonto most of its members

The processes and and procedures through which things get donefrom day-to-dayThe organization chart

and accompanying baggage that showwho reports to whom and how tasks are both divided up and integrated

The people in theorganization, considered in terms of corporate demographics, notindividual personalities

A coherent set of actions aimed at gaining a sustainable advantage over competition

7SUnit of measure

*Footnote

Source: Source

101

Co

mp

etit

ive

po

siti

on

Lo

wM

ediu

mH

igh

Product/market attractiveness

Low Medium High

BUSS PORTFOLIOUnit of measure

*Footnote

Source: Source

102

Change vision

Chief Executive

Leadership groups

Down the line

External constitution

Commitment

Conviction Courage

Capability

Individual activity

Enabling devices

CHANGE BOARDUnit of measure

*Footnote

Source: Source

103

Delta P Delta P

Vision andLeadership

OrganizationalInfrastructure

PerformanceMeasurement

PeopleDevelopment

Communications

Problem SolvingProcess • Client managers

(particularly middle management) haveskill to lead programimplementation

• Change in actual behavior

• Action plans sufficient to achieve goals

• Agreement on objectives by line management

• Management of high-involvement process

• Implementation ornear implementationof required structureand systems

• Flow of 2-way communications• People’s understanding, belief

and contribution to act on vision and action plans

• Accurate measurementof action and results

• Clear accountabilities• Early wins

Visible demonstrationof new vision andvalues by clientleadership

DELTA PUnit of measure

*Footnote

Source: Source

104

Nat

ural

ow

ner

Rel

ativ

e ab

ility

to e

xtra

ct v

alue

Low Medium

Value-creation potential in business unit

High

• Corporatecenter skills

• Business unit linkages

• Taxation/valuationdifferences

• Industry attractiveness• Competitive position• Restructuring/rationalization opportunities

“One

of t

he

pack

” Retain andgive toppriority

Retain andgive priority

Retain andmanage forcode orliquidate

Probablydivest

Divest Divest orliquidate

MACSUnit of measure

*Footnote

Source: Source

105

Business Strategy

Manufacturing Strategy

ConfigurationSystems

ResearchFocus

LaborPolicy

ProductDesign

Makevs.Buy

Organization

ProcessDesign

MANUFACTURING STRATEGYUnit of measure

*Footnote

Source: Source

106

Restructuring framework

1

5

4 3

2

PENTAGONUnit of measure

*Footnote

Source: Source

107

Benefit

Price

Competitivedisadvantage

Competitiveadvantage

PRICE BENEFITUnit of measure

*Footnote

Source: Source

108

Appraise performanceand prospects

Developstrategy

Redesignpivotal jobs

Design the skillbuilding process

Assess changereadiness

Top downaction programs

Bottom up action programs

1

2

4

5

6

7

8

3

SMILE CHARTUnit of measure

*Footnote

Source: Source

109

3.

Create andpursue a unique

advantage 2.

Resegment the market to create a

niche

4.

Exploit uniqueadvantage

industrywide

1.Do more andbetter of the

same

When tocompete

STRAT GAMEBOARDUnit of measure

*Footnote

Source: Source

110

Stage 1 Stage 2

Stage 3

Stage 4

Value system

Strategic manage-ment

Externally orientated planning

Forecast based planning

Budget planning

Meet budget and schedule

Predict the future

Think strategically

Create the future

STRAT MANAGEUnit of measure

*Footnote

Source: Source

111

Selling margin

Contribution

Sales

Selling rateSalesAvailable selling time

Effectiveness

Contribution

Available selling time

Productivity

Contribution

Total selling costs

EfficiencyAvailable selling timeTotal selling costs

Utilization

Available selling time

Total sales time

Support intensity

Support costs

Total selling costs

Support leverage

Total sales time

Support costs

TREE PRODUCTIVITYUnit of measure

*Footnote

Source: Source

112

Maximizeshareholder

value

Growthroughculturalinitiative

Redeployassets

Improve corebusiness

performance

Grow throughacquisition

and/or merger

Adopt soundfinancingapproach

VALUE CREATIONUnit of measure

*Footnote

Source: Source

113

Real

Perceived

Client’s relative ability to extract value

Corporate center skills

Linkages between business units

Financial ownership fit

Industry restructure

Internal controller

Shared resources

Transfer of capability

Vertical integration

Differences in tax position

Existence of non-cases objectives

Inefficiencies in financial markets

Difference in valuation technique

VALUE SOURCESUnit of measure

*Footnote

Source: Source

114

GANTT10

<##>

<##> <##> <##> <##> <##> <##> <##> <##> <##> <##>Header

Text

Unit of measure

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115

GANTT15

Header

Text

## ## ## ## ######################

##

Unit of measure

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116

Text Text

VENN 2Unit of measure

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117

Text Text

Text

VENN 3Unit of measure

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CONFIDENTIAL


Data Driven

Template

June 2002

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

119

0

50

100

150

200

250

300

350

1996 1997 1998 1999 2000 2001

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Label 2

Label 3

AREAUnit of measure

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120

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

BARUnit of measure

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121

50

40

30

20

10

50

40

30

20

10

Label 1

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Label 4

Label 5

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TitleUnit of measure


BAR 2Unit of measure

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122

40

30

20

10

5

50

40

30

25

15

55

50

45

30

25

Label 1

Label 2

Label 3

Label 4

Label 5

BAR BUTTEDUnit of measure

*Footnote

Source: Source

123

50

40

30

20

10

23

25

45

65

96

43

23

23

23

23

Label 1

Label 2

Label 3

Label 4

Label 5

000

000

000

000

000

Series Series

BAR STACKED

Series

Unit of measure

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124

50

40

30

20

45

50

60

70

80

90

10

20

30

40

50Label 1

Label 2

Label 3

Label 4

Label 5

000

000

000

000

000

100%=Series Series

BAR STACKED 100%

Series

Unit of measure

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125

0

100

200

300

400

500

600

700

0 50 100 150 200 250



Label 1

Label 2

Label 3

Label 4

Label 5

Label 6

BUBBLEUnit of measure

*Footnote

Source: Source

126

20

30

40

50

60

Label 1 Label 2 Label 3 Label 4 Label 5

COLUMNUnit of measure

*Footnote

Source: Source

127

Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5



COLUMN 2Unit of measure

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128

20

30

40

50

60

40

50

60

70

40

50

60

70

80

30


COLUMN BUTTEDUnit of measure

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129

20 30 40 50 6020

2020

20

2020

30

40

50

2020

20

25

30

20


Series

Series

Series

Series

000000

000

000

000

COLUMN STACKEDUnit of measure

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130

30 35 4050

60

3035

40 20

202015

1020

1020 15 10 10 10


Series

Series

Series

Series

100%= 000 000 000 000 000

COLUMN STACKED 100%Unit of measure

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Source: Source

131

20

15

10

10

45

20

20

30

30


Label 1

Label 2

Label 3

Label 4

Label 5


100% = 000

Series

Series

Series

Series

Label 1

COMBO PIE SEGMENT COLUMNUnit of measure

*Footnote

Source: Source

132

0

50

100

150

200

250

300

0 50 100 150 200



Label 1Label 2

Label 3

Label 4

Label 5

COST CURVEUnit of measure

*Footnote

Source: Source

133

10

30

45

70

85

100

150

176

0

20

40

60

80

100

120

140

160

180

200

1990 1991 1992 1993 1994 1995 1996 1997

0

100

200

300

400

500

600

700

800

900

1,000



DUAL COLUMN LINEUnit of measure

*Footnote

Source: Source

134

0

20

40

60

80

100

120

140

160

180

200

1990 1991 1992 1993 1994 1995 1996 1997

0

100

200

300

400

500

600

700

800

900

1,000



DUAL LINEUnit of measure

*Footnote

Source: Source

135

0

100

200

300

400

500

600

1990 1991 1992 1993 1994 1995 1996 1997

Label 1

Label 2

Label 3

Label 4

LINEUnit of measure

*Footnote

Source: Source

136

45

20

15

10

10

Label 1

Label 2

Label 3

Label 4

Label 5

PIEUnit of measure

*Footnote

Source: Source

137

45

20

15

10

10

45

20

15

10

10


Label 1

Label 2

Label 3

Label 4

Label 5


Label 1

Label 2

Label 3

Label 4

Label 5

PIE 2Unit of measure

*Footnote

Source: Source

138

0

50

100

150

200

250

1990 1991 1992 1993 1994 1995 1996 1997

RANGE HIGH LOWUnit of measure

*Footnote

Source: Source

139

0

50

100

150

200

250

300

0 50 100 150 200

SCATTER X & YUnit of measure

*Footnote

Source: Source

140

WATERFALL BAR

25

45

65

50

185

Label 1

Label 2

Label 3

Label 4

Label 5

Unit of measure

*Footnote

Source: Source

141

WATERFALL COLUMN

20

20

20

80

20


Unit of measure

*Footnote

Source: Source

CONFIDENTIAL


Named Objects

Template

June 2002


143

ARROWSUnit of measure

*Footnote

Source: Source

144

DISCLAIMERS CLIENT

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company.

Unit of measure

*Footnote

Source: Source

145

DISCLAIMERS INTERNAL

This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.

Unit of measure

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146

DISCLAIMERS PRESENTATION


Unit of measure

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147

LEGENDS Legend

Legend

Legend

Unit of measure

*Footnote

Source: Source

148

MISC

–

Unit of measure

*Footnote

Source: Source

149

MOONS Legend

Legend

Legend

Low

Medium

High

Low

Medium

High

Unit of measure

*Footnote

Source: Source

150

STICKER

ILLUSTRATIVE

CONFIDENTIAL

ESTIMATE

EXAMPLE

FOR DISCUSSION ONLY

FOR DISCUSSION

PRELIMINARY

DRAFT

STICKERUnit of measure

*Footnote

Source: Source

151

STICKER OTHER

CONFIDENTIALDISCUSSION DRAFT

DISGUISED CLIENT EXAMPLE

PRELIMINARY DRAFT

PRELIMINARY ESTIMATE

DISCUSSION DRAFT

DISGUISED

DRAFT FOR DISCUSSION

SAMPLE

BACKUP

HYPOTHESIS

STRAW MAN

TO BE COMPLETED

PROPOSED

REVISED

ROUGH ESTIMATE

CONCEPTUAL

Unit of measure

*Footnote

Source: Source

152

WORLD MAPUnit of measure

*Footnote

Source: Source

153

PPT TABLE 2

Heading Heading

Text Text

Unit of measure

*Footnote

Source: Source

154

PPT TABLE 3

Heading Heading Heading

Text Text Text

Unit of measure

*Footnote

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155

PPT TABLE 4

Heading Heading Heading Heading

Text Text Text Text

Unit of measure

*Footnote

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156

PPT TABLE 5

Heading Heading Heading Heading Heading

Text Text Text Text Text

Unit of measure

*Footnote

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157

PPT TABLE 6

Heading Heading Heading Heading Heading Heading

Text Text Text Text Text Text

Unit of measure

*Footnote

Source: Source

158

Unit of measure

*Footnote

Source: Source

Text

• Text

Text

• Text

Text

• Text

159

Unit of measure

*Footnote

Source: Source

Title

• Text

Title

• Text

160

Unit of measure

*Footnote

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Title

• Text

Title

• Text

Text

161

EXHIBIT TITLE

*Footnote

Source: Source

Title

•

Text

•

Text

•

Text

Text

162

EXHIBIT TITLE

*Footnote

Source: Source

Title

•

Text

•

Text

•

Text

163

EXHIBIT TITLE

*Footnote

Source: Source

Text

Text

Text

Title

•

•

•

Title

•

•

•

164

EXHIBIT TITLE

*Footnote

Source: Source

Text

Text

Text

Title

•

•

•

Title

•

•

•

Title

•

•

•

165

2 COLUMN

*Footnote

Source: Source

Title Title

• Text • Text

166

3 COLUMN

*Footnote

Source: Source

Title

• Text

Title

• Text

Title

• Text

167

4 COLUMN

*Footnote

Source: Source

Title

• Text

Title

• Text

Title

• Text

Title

• Text

168

5 COLUMN

*Footnote

Source: Source

Title

• Text

Title

• Text

Title

• Text

Title

• Text

Title

• Text

169

6 COLUMN

*Footnote

Source: Source

Title

• Text

Title

• Text

Title

• Text

Title

• Text

Title

• Text

Title

• Text

170

7 COLUMN

*Footnote

Source: Source

Title

• Text

Title

• Text

Title

• Text

Title

• Text

Title

• Text

Title

• Text

Title

• Text

Title Title

171

8 COLUMN

*Footnote

Source:Source

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

172

3-STEP

Text

• Text

Text

• Text

Text

• Text

Text

173

4-STEP

Text

• TextText

Text

• Text

Text

• Text

Text

• Text

174

5-STEP

Text

Text

• Text

Text

• Text

Text

• Text

Text

• Text

Text

• Text

175

3 HORIZONTAL Unit of measure

*Footnote

Source: Source

• Text

• Text

• Text

• Text • Text • Text

Text

Text

Text

176

4 HORIZONTALUnit of measure

*Footnote

Source: Source

• Text

• Text

• Text

• Text

• Text • Text • Text • Text

Text

Text

Text

Text

177

5 HORIZONTALUnit of measure

*Footnote

Source: Source


• Text

• Text

• Text

• Text

• Text

• Text

Text

Text

Text

Text

Text

178

4-STEP Unit of measure

*Footnote

Source: Source

• Text

• Text

• Text

• Text

Text

Text

Text

Text

179

FLOW 2

• Text

Header Header

• Text

Unit of measure

*Footnote

Source: Source

180

FLOW 2 TITLEUnit of measure

*Footnote

Source: Source

• Text

Header Header

• TextText

181

FLOW 3

• Text

Header Header

• Text

Header

• Text

Unit of measure

*Footnote

Source: Source

182


*Footnote

Source: Source

• Text

Header Header

• Text

Header

• TextText

183

FLOW 4

• Text

Header Header

• Text

Header Header

• Text • Text

Unit of measure

*Footnote

Source: Source

184


*Footnote

Source: Source

• Text

Header Header

• Text

Header Header

• Text • TextText

185

FLOW 5

• Text

Header Header

• Text



Unit of measure

*Footnote

Source: Source

186


*Footnote

Source: Source

• Text

Header Header

• Text


• Text • Text • TextText

187

HORIZONTAL FLOW 3Unit of measure

*Footnote

Source: Source

• Text

• Text

• Text

Title

Text

Text

Text

188


*Footnote

Source: Source

Title

• Text

• Text

• Text

Text

Text

Text

• Text

Text

189


*Footnote

Source: Source

Text

Text

Text

Text

Text

Title

• Text

• Text

• Text

• Text

• Text

Title

• Text

• Text

• Text

• Text

• Text

190


*Footnote

Source: Source

Title Title

Text

Text

Text

Text

Text

• Text

• Text

• Text

• Text

• Text

• Text

• Text

• Text

• Text

• Text

Text• Text • Text

191


*Footnote

Source: Source

Title Title

Text

Text

Text

Text

Text

• Text

• Text

• Text

• Text

• Text

• Text

• Text

• Text

• Text

• Text



192

FLOW WITH SHOCK 1

• Text

Header Header

• Text

Header

• Text

Unit of measure

*Footnote

Source: Source

• Text

Title

193

FLOW WITH SHOCK 2Unit of measure

*Footnote

Source: Source

Header Header Header Title

• Text• Text • Text • TextText

• Text• Text • Text • TextText

194

FLOW WITH 3 COLUMN

*Footnote

Source: Source

Text

Text

Text

Text

Text

• Text

• Text

• Text

• Text

• Text

Text

• Text

• Text

• Text

• Text

• TextText

Text

• Text

• Text

• Text

• Text

• Text

195

FLOW WITH 2 COLUMN

*Footnote

Source: Source

Text

Text

Text

Text

Text Text

• Text • Text

• Text • Text

• Text • Text

• Text • Text

• Text • TextText

Text

196

SQUARE FLOW Unit of measure

*Footnote

Source: Source

Text• Text

Text• Text

Text• TextText

• Text

197

FRAMEWORK Unit of measure

*Footnote

Source: Source

Text• Text

Text• Text

Text• Text

Text• Text

198

Unit of measure

*Footnote

Source: Source

Title Title

• Text • Text

199

Unit of measure

*Footnote

Source: Source

Title

• Text

Title

• Text

200

Unit of measure

*Footnote

Source: Source

Title

• Text

Title

• Text

Title

• Text

Title

• Text

201

xxxxx

Title

• Text

Title

• Text

Title

• Text

Title

• Text

202

Unit of measure

*Footnote

Source: Source

•

Title

•

Title

•

Title

203

Unit of measure

*Footnote

Source: Source

Title

• Text

Title

• Text

Title

204

Unit of measure

*Footnote

Source: Source

Text

Text Text

• Text

• Text• Text

Text

205

Unit of measure

*Footnote

Source: Source

TextText

TextText

Text

• Text

Text

• Text

• Text• Text

• Text

206

SCP

*Footnote

Source: Source

• xxx • xxxx • xxxx• xxxx

erformanceerformancetructuretructure onductonductExternal shock S C P

207

Unit of measure

*Footnote

Source: Source

Text Text Text Text

• Text • Text • Text • TextText


208

Unit of measure

*Footnote

Source: Source

Text Text Text Text



Text

209

Unit of measure

*Footnote

Source: Source

Text

Text

Text

Text

• Text

• Text

Text

• Text

• Text

Text

• Text

• Text

Text

• Text

• Text

Text

• Text

• Text

Text

• Text

• Text

210

Unit of measure

*Footnote

Source: Source

Text

Title

• Text

Title

• Text

Title

• Text

Title

• Text

Title

• Text

Text

211

Unit of measure

*Footnote

Source: Source

Text

Text

TextTextTextText

TextTextTextText

TextTextTextText

Text

TextTextTextText

TextTextTextText

TextTextTextText

212

Unit of measure

*Footnote

Source: Source

Text

Text

Text

Text

Text

Text

Text

Text

Text

Title

•

•

•

•

•

•

213

*Footnote

Source: Source

Title Title Title Title

Text

• Text • Text

Text

• Text • Text

Text

• Text • Text

Text

214

TEAM STRUCTURE

*Footnote

Source: Source

Title

Title

•

Client McKinsey

• •

Expert group

•

•

215

Unit of measure

*Footnote

Source: Source

Text

Text

216

Unit of measure

*Footnote

Source: Source

Text

Text

Text

Text

Text

217

Title • Text

Title • Text

Title • Text

Unit of measure

*Footnote

Source: Source

Title

Title

Title

218

Unit of measure

*Footnote

Source: Source

Title

Title • Text

Title • Text

Title • Text

Title • Text

Title

Title

219

Unit of measure

*Footnote

Source: Source

Text• Text

Text• Text

220

Sub title Sub title

Risk management

Title

• • •

• • •

221

Unit of measure

*Footnote

Source: Source

• Text • Text • Text • Text • Text • Text

Text Text

222

CYCLE 2

Text Text

Unit of measure

*Footnote

Source: Source

• Text • Text

223

CYCLE 2

Text Text

Unit of measure

*Footnote

Source: Source

• Text • Text

224

CYCLE 3

Text

Text

Text

Unit of measure

*Footnote

Source: Source

• Text

• Text

• Text

225

CYCLE 3

Text

Text

Text

Unit of measure

*Footnote

Source: Source

• Text

• Text

• Text

226

CYCLE 4

Text

Text

Text

Text

Unit of measure

*Footnote

Source: Source

• Text• Text

• Text• Text

227

CYCLE 4

Text

Text

Text

Text

Unit of measure

*Footnote

Source: Source

• Text• Text

• Text• Text

228

CYCLE 5

Text

TextText

Text

Text

Unit of measure

*Footnote

Source: Source

• Text• Text

• Text

• Text

• Text

229

CYCLE 5

Text

TextText

Text

Text

Unit of measure

*Footnote

Source: Source

• Text• Text

• Text

• Text

• Text

230

CYCLE 6

Text

TextText

Text

TextText

Unit of measure

*Footnote

Source: Source

• Text• Text

• Text

• Text

• Text

• Text

231

CYCLE 6

Text

TextText

Text

TextText

Unit of measure

*Footnote

Source: Source

• Text• Text

• Text

• Text

• Text

• Text

232


*Footnote

Source: Source

Text• Text

Text• Text

Text• Text

Text• Text

Text• Text

233

2 BY 2 MATRIXUnit of measure

*Footnote

Source: Source

High

Low

High Low

Tex

t

Text

• Text • Text

• Text • Text

234

Text

Low Medium High

Tex

t

Low

Hig

h


*Footnote

Source: Source



235

Tex

t

Low

Med

ium

Hig

h

Text

Low Medium High


*Footnote

Source: Source




236


*Footnote

Source: Source

Tex

t

Low

Med

ium

Hig

h

Text

1 2 3 4




237


*Footnote

Source: Source

Text

1 2 3 4

Tex

t

23

4• Text • Text • Text • Text



1


238

STUDY OBJECTIVEUnit of measure

*Footnote

Source: Source

Text


239

Text

Text

LEVEL 03Unit of measure

*Footnote

Source: Source

• Text

• Text

Text

• Text

240

Text

Text

Text


*Footnote

Source: Source

Text

• Text

• Text

• Text

• Text

241

Text

Text

Text

Text

Text

Text

Text

Text

Text


*Footnote

Source: Source

• Text

• Text

• Text

• Text

• Text

• Text

• Text

• Text

• Text

242

GANTT – 4 WEEK Unit of measure

*Footnote

Source: Source

Text

• Text

Text Text Text Text

• Text

• Text

243

Unit of measure

*Footnote

Source: Source

Text

• Text


• Text

• Text

Text

244

Unit of measure

*Footnote

Source: Source

Text

• Text

• Text

• Text

Text Text Text Text

Text

Text Text Text Text

Text

245

Unit of measure

*Footnote

Source: Source

Text

• Text

• Text

• Text

Text Text Text Text

Text

Text Text Text Text

Text

Text Text Text Text

Text

246

Unit of measure

*Footnote

Source:Source

Text

• Text

• Text

• Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

247

Unit of measure

*Footnote

Source:Source

Text

• Text

• Text

• Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

248

Unit of measure

*Footnote

Source:Source

Text

• Text

• Text

• Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

249

Unit of measure

*Footnote

Source:Source

Text

• Text

• Text

• Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

250

Unit of measure

*Footnote

Source:Source

Text

• Text

• Text

• Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

251

Unit of measure

*Footnote

Source:Source

Text

• Text

• Text

• Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

252

Unit of measure

*Footnote

Source:Source

Text

• Text

• Text

• Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

253

Unit of measure

*Footnote

Source:Source

• Text

• Text

• Text

Text 1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

1 2 3 4

Text

254

Unit of measure

*Footnote

Source:Source

Text

• Text

• Text

• Text

1 2 3 4 5 6 7 8

Text

9 10 11 12

255

Unit of measure

*Footnote

Source:Source

Text

• Text

• Text

• Text

1 2 3 4 5 6 7 8

Text

9 10 11 12 1 2 3 4 5 6 7 8

Text

9 1011 12

256

Unit of measure

*Footnote

Source: Source

Text

• Text

• Text

• Text

Mon Tue Wed Thu Fri

Text

Responsibility

257

Unit of measure

*Footnote

Source: Source

Text

• Text

• Text

• Text

Responsibility M T W T F

Text

M T W T F

Text

258

*Footnote

Source: Source

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Unit of measure

259

*Footnote

Source: Source

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

Unit of measure

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

260

*Footnote

Source: Source

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Unit of measure

261

*Footnote

Source: Source

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

Unit of measure

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

262

*Footnote

Source: Source

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Unit of measure

263*Footnote

Source:Source

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Unit of measure

264

*Footnote

Source: Source

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text Text

50

40

30

20

10

Unit of measure

265

*Footnote

Source: Source

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text Text Text

50

40

30

20

10

50

40

30

20

10

Unit of measure

266

*Footnote

Source: Source

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Text Text Text Text

50

40

30

20

10

50

40

30

20

10

50

40

30

20

10

Unit of measure

267*Footnote

Source:Source

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5


50

40

30

20

10

50

40

30

20

10

50

40

30

20

10

50

40

30

20

10

Unit of measure

268

EXHIBIT TITLE

*Footnote

Source:Source

TitleMeasure

80

70

60

50

40

30

20

10

Label

Label

Label

Label

Label

Label

Label

Label

Text

TitleMeasure

80

70

60

50

40

30

20

10

Label

Label

Label

Label

Label

Label

Label

Label

Text

TitleMeasure

80

70

60

50

40

30

20

10

Label

Label

Label

Label

Label

Label

Label

Label

Text

Unit of measure

269

EXHIBIT TITLE

*Footnote

Source:Source

TitleMeasure

60

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Label 6

TitleMeasure

60

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Label 6

TitleMeasure

60

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Label 6

TitleMeasure

60

50

40

30

20

10

Label 1

Label 2

Label 3

Label 4

Label 5

Label 6

Unit of measure

270

EXHIBIT TITLE

*Footnote

Source:Source

TitleMeasure

80

70

60

50

40

30

20

10

Label

Label

Label

Label

Label

Label

Label

Label

Text

TitleMeasure

80

70

60

50

40

30

20

10

Label

Label

Label

Label

Label

Label

Label

Label

Text

TitleMeasure

80

70

60

50

40

30

20

10

Label

Label

Label

Label

Label

Label

Label

Label

Text

TitleMeasure

80

70

60

50

40

30

20

10

Label

Label

Label

Label

Label

Label

Label

Label

Text

Unit of measure

271

EXHIBIT TITLE

*Footnote

Source: Source

Text

20

30

40

50

60

Label 1

Label 2

Label 3

Label 4

Label 5

Text

20

30

40

50

60

Label 1

Label 2

Label 3

Label 4

Label 5

Unit of measure

272

EXHIBIT TITLE

*Footnote

Source: Source

Text

30

40

50

60

Label 1

Label 2

Label 3

Label 4

Text

30

40

50

60

Label 1

Label 2

Label 3

Label 4

Text

30

40

50

60

Label 1

Label 2

Label 3

Label 4

Unit of measure

273

EXHIBIT TITLE

*Footnote

Source:Source

30

40

50

60

Label 1

Label 2

Label 3

Label 4

Text

30

40

50

60

Label 1

Label 2

Label 3

Label 4

Text

30

40

50

60

Label 1

Label 2

Label 3

Label 4

Text

30

40

50

60

Label 1

Label 2

Label 3

Label 4

Text

Unit of measure

274

EXHIBIT TITLE

*Footnote

Source: Source

TitleMeasure

20

30

40

50

60

Label 1

Label 2

Label 3

Label 4

Label 5

TitleMeasure

20

30

40

50

60

Label 1

Label 2

Label 3

Label 4

Label 5

Unit of measure

275

EXHIBIT TITLE

*Footnote

Source:Source

TitleMeasure

20

30

40

50

Label 1

Label 2

Label 3

Label 4

Text

TitleMeasure

20

30

40

50

Label 1

Label 2

Label 3

Label 4

Text

TitleMeasure

20

30

40

50

Label 1

Label 2

Label 3

Label 4

Text

Unit of measure

276

EXHIBIT TITLE

*Footnote

Source:Source

TitleMeasure TitleMeasure

20

30

40

50

La

be

l 1

La

be

l 2

La

be

l 3

La

be

l 4

Text


20

30

40

50L

ab

el 1

La

be

l 2

La

be

l 3

La

be

l 4

Text


20

30

40

50

La

be

l 1

La

be

l 2

La

be

l 3

La

be

l 4

Text


20

30

40

50

La

be

l 1

La

be

l 2

La

be

l 3

La

be

l 4

Text

Unit of measure

277

EXHIBIT TITLE

*Footnote

Source:Source

TitleMeasure

2030

4050

6070

8090

Text Text Text Text Text Text Text Text

TitleMeasure

2030

4050

6070

8090


TitleMeasure

2030

4050

6070

8090


TitleMeasure

2030

4050

6070

8090


Unit of measure

278

Unit of measure

*Footnote

Source:Source

Title (Measure)

Title (Measure)

Title (Measure)

Title (Measure)

2030 40 50 60 70

80 90


2030 40 50 60 70

80 90


2030 40 50 60 70

80 90


2030 40 50 60 70

80 90


2030

4050

6070

8090


Title Measure

279

Unit of measure

*Footnote

Source:Source

Title (Measure)

20 30 40 50 60 70


Title (Measure)

20 30 40 50 60 70


Title (Measure)

20 30 40 50 60 70


Title (Measure)

2030

4050

6070

Text Text Text Text Text TextTitle (Measure)

2030

4050

6070


Title (Measure)

20 30 40 50 60 70


Title (Measure)

20 30 40 50 60 70


Title (Measure)

20 30 40 50 60 70


Title (Measure)

2030

4050

6070


280

6.9 -0.2 2.3

23.943.3

98 99 00 01 02

25.932.4 28.8 27.1 21.5

98 99 00 01 02

13.8 18.3 23.415.6 15.7

98 99 00 01 02

62 6043 30 27

98 99 00 01 02

27.820.5

9.3 8.4 9.7

98 99 00 01 02

15.6 13.7 11.4 9.7 10.6

98 99 00 01 02

7.9 7.5 8.0

-5.0 -4.2

98 99 00 01 02

1.9-1.5

-4.0 -5.2 -4.7

98 99 00 01 02

93.8 98.4 96.1 87.7 85.3

98 99 00 01 02

9.9 2.5 1.8

37.0 50.4

98 99 00 01 02

6.11.5 0.8

11.2 13.6

98 99 00 01 02

0.1 0.1

3.1

1.1 1.1

98 99 00 01 02

6.9 -0.2 2.325.9

48.2

98 99 00 01 02

0.30

1.10

-0.260.30 0.04

98 99 00 01 02

0.0 0.0 0.0 0.0 0.0

98 99 00 01 02

2.0 2.02.6

1.8 1.7

98 99 00 01 02

5.512.1

18.813.7 13.5

98 99 00 01 02

ROIC TREE ANALYSISPercent

Title

Title

Title

Title Title

Title

Title

Title

Title

Title

Title Title

Title

Title

Title

Title

Title

281

EXHIBIT TITLE

*Footnote

Source: Source

Text

30 35 4050

60

3035

40 20

202015

1020

1020 15 10 10 10

Series

Series

Series

Series

100%=

Label 1

Label 2

Label 3

Label 4

Label 5

000 000 000 000000

Text

30 35 4050

60

3035

40 20

202015

1020

1020 15 10 10 10

Series

Series

Series

Series

100%=

Label 1

Label 2

Label 3

Label 4

Label 5

000 000 000 000000

Unit of measure

282

EXHIBIT TITLE

*Footnote

Source:Source

Unit of measure

30 35 4050

60

30

35

40 20

2020

15

1020

1020 15 10 10 10

Series

Series

Series

Series

100%=

Label 1

Label 2

Label 3

Label 4

Label 5

000 000 000 000000

Text

30 35 4050

60

30

35

40 20

2020

15

1020

1020 15 10 10 10

Series

Series

Series

Series

100%=

Label 1

Label 2

Label 3

Label 4

Label 5

000 000 000 000000

Text

30 35 4050

60

30

35

40 20

2020

15

1020

1020 15 10 10 10

Series

Series

Series

Series

100%=

Label 1

Label 2

Label 3

Label 4

Label 5

000 000 000 000000

Text

283

EXHIBIT TITLE

*Footnote

Source:Source

TitleMeasure

30 35 40 50 60 60 60 60

3035

40 2020 20 20 2020

1510 20 10 10 10 1020 15 10 10 10 10 10 10

Series

Series

Series

Series

100%=

Text

000 000 000 000000 000 000 000

Text Text Text Text Text Text Text

TitleMeasure

30 35 40 50 60 60 60 60

3035

40 2020 20 20 2020

1510 20 10 10 10 1020 15 10 10 10 10 10 10

Series

Series

Series

Series

100%=

Text

000 000 000 000000 000 000 000


TitleMeasure

30 35 40 50 60 60 60 60

3035

40 2020 20 20 2020

1510 20 10 10 10 1020 15 10 10 10 10 10 10

Series

Series

Series

Series

100%=

Text

000 000 000 000000 000 000 000


TitleMeasure

30 35 40 50 60 60 60 60

3035

40 2020 20 20 2020

1510 20 10 10 10 1020 15 10 10 10 10 10 10

Series

Series

Series

Series

100%=

Text

000 000 000 000000 000 000 000


Unit of measure

284

Unit of measure

*Footnote

Source: Source

TitleMeasure

45

20

15

10

10

Label 1

Label 2

Label 3

Label 4

Label 5

100% = xxxx

TitleMeasure

45

20

15

10

10

Label 1

Label 2

Label 3

Label 4

Label 5

100% = xxxx

285

Unit of measure

*Footnote

Source:Source

45

20

15

1010

Label 1

Label 2

Label 3

Label 4

Label 5

100% = xxxx

TitleMeasure

45

20

15

1010

Label 1

Label 2

Label 3

Label 4

Label 5

100% = xxxx

TitleMeasure

45

20

15

1010

Label 1

Label 2

Label 3

Label 4

Label 5

100% = xxxx

TitleMeasure

286

Unit of measure

*Footnote

Source:Source

45

20

15

1010

Label 1

Label 2

Label 3

Label 4

Label 5

100% = xxxx

TitleMeasure

45

20

15

1010

Label 1

Label 2

Label 3

Label 4

Label 5

100% = xxxx

TitleMeasure

45

20

15

1010

Label 1

Label 2

Label 3

Label 4

Label 5

100% = xxxx

TitleMeasure

45

20

15

1010

Label 1

Label 2

Label 3

Label 4

Label 5

100% = xxxx

TitleMeasure

287

Unit of measure

*Footnote

Source: Source

TitleMeasure

120 130165 175 180

245267

250278

298

89

230

0

50

100

150

200

250

300

350

1990 91 92 93 94 1995

TitleMeasure

120 130165 175 180

245267

250278

298

89

230

0

50

100

150

200

250

300

350

1990 91 92 93 94 1995

288

Unit of measure

*Footnote

Source:Source

120 130

165 175 180

245267

250278

298

89

230

0

50

100

150

200

250

300

350

1990 91 92 93 94 1995

TitleMeasure

120 130

165 175 180

245267

250278

298

89

230

0

50

100

150

200

250

300

350

1990 91 92 93 94 1995

TitleMeasure

120 130

165 175 180

245267

250278

298

89

230

0

50

100

150

200

250

300

350

1990 91 92 93 94 1995

TitleMeasure

289

Unit of measure

*Footnote

Source:Source

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

290

Unit of measure

*Footnote

Source:Source

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

Text

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

291

Unit of measure

*Footnote

Source:Source

TitleMeasure

120 130165 175 180 195 220

245 267 250 278 298 300 325

89

230

0

100

200

300

400

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195 220

245 267 250 278 298 300 325

89

230

0

100

200

300

400

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195 220

245 267 250 278 298 300 325

89

230

0

100

200

300

400

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195

220

245267 250

278298 300

325

89

230

0

50

100

150

200

250

300

350

1990 1991 1992 1993 1994 1995 1996 1997

292

Unit of measure

*Footnote

Source:Source

Title (Measure)

165 175 180 195 220

245 267 250 278 298 300 325

13012089

230

0100200300400

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195

220

245267 250

278298 300

325

89

230

0

50

100

150

200

250

300

350

1990 1991 1992 1993 1994 1995 1996 1997

Title (Measure)

165 175 180 195 220

245 267 250 278 298 300 325

13012089

230

0100200300400

1990 1991 1992 1993 1994 1995 1996 1997

Title (Measure)

165 175 180 195 220

245 267 250 278 298 300 325

13012089

230

0100200300400

1990 1991 1992 1993 1994 1995 1996 1997

Title (Measure)

165 175 180 195 220

245 267 250 278 298 300 325

13012089

230

0100200300400

1990 1991 1992 1993 1994 1995 1996 1997

293

STICKER AND OTHERS

EXAMPLE

ESTIMATE

PROPOSED

CONCEPTUAL

PRELIMINARY

ROUGH ESTIMATE

TO BE COMPLETED

ONLY FOR DISCUSSION

WORK IN PROGRESS

BACK UP REVISED

TENTATIVE

HYPOTHESIS

ILLUSTRATIVE

CONFIDENTIAL

VERY PRELIMINARY

STICKER AUTOMAKER

EXAMPLE

ESTIMATE

PROPOSED CONCEPTUAL

PRELIMINARY

ROUGH ESTIMATE

TO BE COMPLETED

ONLY FOR DISCUSSION

WORK IN PROGRESS

BACK UP REVISED

TENTATIVE HYPOTHESIS

ILLUSTRATIVE

CONFIDENTIAL

VERY PRELIMINARY

294

HighMediumLow

295

STICKER AND OTHERS

Text Text

Text

296

MAPS

297

APPENDIX

298

END OF DOC

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