powerpoint presentation - mawebcentersw.mawebcenters.com/sgunfranchisetraining/shop com/sgp ism...

1/20/2017

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marketsingapore® | SHOP•COM

TM


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QUESTIONS?

HOUSEKEEPING

Download Handout atwww.unfranchisetraining.com

YOU ARE A BUSINESS OWNER!

Be aware of:

• Tools

• Features

• Resources

• Media

Leverage these to increase sales and

distribution

THE IMPORTANCE OF KNOWING WHAT YOU HAVE

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GROWING VISIBILITY

Leverage the media coverage with

your customers and prospects

SHOP.COM™ IS MAKING A NAME FOR ITSELF


18th Fastest Growing Mobile Retailer in

2015 Internet Retailer Mobile 500

#46 on Social Media on 2015 top 500

Internet Retailer Top 500

#57 Top 100 Web Retailers for 2014

Internet Retailer Top 500

Fastest Growing Mobile Commerce

Retailer Internet Retailer Mobile 500

INTERNET RETAILER


Market America & SHOP.COM™

receives the BBB Torch Award for

Marketplace Ethics.

BETTER BUSINESS BUREAU


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ranked in the Top 50 performing

privately held companies.

TRIAD BUSINESS JOURNAL



ranked in the Top 50 performing

privately held companies.

TRIAD BUSINESS JOURNAL


TIME SQUARE, NYC: JR Ridinger President

and CEO of Market America I SHOP.COM™

launches the Shopping Annuity® while walking a

high wire.


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You own one of the best ecommerce websites in the world!

SHOP.COM™

WINNING COMBINATION

BEGIN BY PREPPING YOUR BRAND

• Introduce yourself to your shoppers

• Lets shoppers know that they’ve

successfully landed on your page

BEGIN BY PREPPING YOUR BRAND

Why it is important to customize



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TM


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MORE OPTION TO CUSTOMIZE YOUR SHOP.COM™ WEBSITEIf people misspell your SHOP.COM/Name,

they are redirected to another SHOP

Consultant’s website.

Attach a domain name:

myawesomedomain.com

Your customer will be redirected to your

SHOP.COM™ website

• Less chance of misspelling

• Brands yourself

• Leverages the power of SHOP.COM™

name



WHY DO PEOPLE MAKE

RECOMMENDATIONS OR REFERRALS?

• Liked something• Had a good experience• Can help

You don’t recommendbooks you haven’t read or restaurants you haven’t tried.

Therefore, to make Solid Recommendations to your customers, you have to be a Product of the Product!

SIMPLE, THEY:

YOU ARE ALREADY SPENDING IT

By simply redirecting your

spending to SG.SHOP.COM,

1. You fund your

Shopping Annuity®2. Gain more experience

with products, therefore

making you a better

customer manager

*www.singstat.gov.sg/publications/publications-and papers/population#household_income

**www.singstat.gov.sg/publications/household-expenditure-survey/

AVERAGE FAMILY EARNS:

S$84,578*(AFTER TAXES)

AVERAGE FAMILY SPENDS:

S$56,640**

S$23,437.50 OR MORE

Of That Spending Could Be Redirected To

SG.Shop.com.

The Shopping Annuity® Assessment Helps You To

Identify How You Can Convert Your Spending

Into Earning

shoppingannuity.com


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SHOPPING ANNUITY®

BENEFITS

3,500+ Partner Stores to shop from

50+ million products

Cashback and IBV

Saving money with Daily Deals

Making you MORE money


COMPLETE THE SHOPPING ANNUITY®ONLINE ASSESSMENT

Identify:• Time Value

• Potential BV Products

• Potential spending that could be

redirected on a regular and annual basis

• Potential BV for your Major

• Your Shopping Annuity® at Maturity

UNFRANCHISE® &

APP STORE:Shopping Annuity


Brick and Mortar Click and Orderto

Change Your Shopping Habits

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B

DO YOU SPEND MONEY IN ANY OF THESE INDUSTRIES?

Switch to your

exclusive brands Highest BV

Cashback

Best quality, best price


DO YOU SPEND MONEY IN ANY OF THESE AREAS?SHOP Partners 1-10% IBV

Cashback

Good price

ASK YOURSELF:

1. Are you converting your spending?

2. Are you using SG.SHOP.COM?

3. Which tools have you used?

4. Which ones will you try?

The more you fund your Shopping Annuity®,

the more belief you build and the stronger

recommendations you can make.


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IDENTIFYING CUSTOMER NEEDSWhat is your customer

interested in and how

can you recommend the

appropriate feature to get

them hooked?

CUSTOMER INTEREST

• Better Deal

• Better Price

• Save and Earn

Money



GET PAID TO SHOP

EARN CASHBACK ON YOUR PURCHASES

REFER A FRIEND AND EARN 1/2 % CASHBACK ON ALL OF THEIR PURCHASES

CASHBACKDEAL

You and your customers can

earn CashBack on purchases

from over 3,500 stores.

• Free to Join

• Request cash out once

you earn at least S$20

• Apply Cashback toward

One Cart Store purchases

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To share the

Cashback

Program, click on

“Learn More”

Enter your email

address and

click “Go”.


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You have

successfully

registered!

Your customer can log back in by clicking

“Sign In” on the top right

Click on “My

Account” to

manage

passwords,

Cashback, orders

and more

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Click “My Account” and then “Your

Cashback Account”

REQUEST A CHECK

Using your CashBack

TRACKINGYOUR SHOP.COM

ORDERS?FOR CUSTOMERS INQUIRING ABOUT CASHBACK EARNED?

FOR YOUR ELIGIBLE SABP ORDERS?

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DIDN’T GET CREDIT?

If your order didn’t get

credit, no problem. We

will help you find it!

No need to call, fill out

the form to research

your order

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CHECKOUTCASHBACKFAQ.COM

Find trouble shooting help on order tracking.

Tips and Tricks on how cashback tracking works.

IT STARTS WITH YOU: USE YOUR SITE

DUPLICATE WITHYOUR TEAM & CUSTOMERS

THE KEY IS TO BE SPECIFIC:START CONVERSATIONS

LISTEN FOR OPPORTUNITIES TO HELP SOMEONE

USE SG.SHOP.COMGROW YOUR BUSINESS

EX: YOUR FRIEND IS PLANNING A VACATION

ASK: “WHERE ARE YOU BOOKING YOUR AIR TICKET?”

Likely we have a Partner Store.

Show them how they can earn Cashback.

USE A SPECIFIC

STORES AS A

HOOK

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ENCOURAGE

YOUR

CUSTOMERS TO

SHOP ONLINE

DELIVERING

PRODUCT?

Sign up your

customer as a PC

so they can earn

cashback

Help your

customers earn

more cashback

HELP THEM

MAKE THEIR

FIRST

PURCHASE

SHOW

ADDITIONAL

STORES OR A

FEW

FEATURES


MAKING A PURCHASE? WOULD YOU RATHER WAIT FOR IT TO GO ON SALE?


iPad

Search for you

product here

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• What are the Top 10 stores that you regularly shop at?

• Could you be shopping through your site instead?

• Are there other stores that sell the same product that offer higher IBV or Cashback?

A QUICK EXERCISE TO DO

AS A TEAM AFTER THE ASSESSMENT

• Everyone creates a list of their

favorite stores and then locates

them on SG.SHOP.COM

• If everyone transitioned their

shopping from even just their

favorite stores over to

SG.SHOP.COM, the whole team

would win.


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View featured stores or search by name,

category or type

Search for your favorite stores!

Easily browse any category!

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Find all the stores with Hot Deals!

Sort by

Cashback

and IBV from

highest to

lowest

Plus, download a complete list of all our stores

with Cashback and IBV!

REMEMBER THE MORE SHOPPING YOU

DO ON YOUR OWN SITE, THE MORE:

You fund your

Shopping

Annuity®

Familiar you

become with

your website

Examples you

will have to

share with

customers

Effective you

will be as a

UFO and

Customer

Manager

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TRY DOING A

“SHOPPER’S

ANALYSIS”

HAVE YOUR

CUSTOMERS

SAVE THEIR

RECEIPTS

FOR 2 WEEKS.

LOCATE ALL THE

STORES ON

SG.SHOP.COM

AND

DETERMINE:

How much cashback

could they have

earned and

how much money

could they have

saved?

GO OVER YOUR

RESULTS WITH

YOUR

CUSTOMER

Make sure they are

signed up as a PC so

they can start saving

and earning right

away!



Using the new Shopping

Essentials page, you can

find all of your day-to-

day necessities in 1 easy

place!

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More Intelligent

SearchUsing

Analytics

TYPE SEARCH/ SEARCH HINT

Matching Stores to

your Product Searches

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More Filter Options to your Product Searches

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Deeper Attribution

6.75 Attributes per

product

RESULTS SO FARWe’re always optimizing to provide the best

customer experience.

Search views up 20%

Affiliate product views up 50%

Better story of

product details

with more visual

examples of use.

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REVIEWS

Product

Review

Instead of a generic gift

card, you can give a more

personal gift by selecting a

few choices for your

recipient to choose from.

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DO YOU HAVE LOYAL CUSTOMERS WHO PURCHASE FROM YOU ON AN ONGOING BASES?Include a free product to try as a

sample to generate interest in other

products

Send a few product selections in an

eGift to give them a choice of what

they’d like to try

YOU CAN USE EGIFTS TO FACILITATE A CUSTOMER INCENTIVE OR SPECIAL.

For example, “This month only, when you purchase 4 large OPC-3, you’ll get your fifth

one free” and you send the e-gift as the method to give the customer the free one."

JUST PLAIN STUMPED?

Rather than giving a

gift that you’re not

sure if they will like,

select a few choices

and let your recipient

choose whichever

one they like best.

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LOOKING

FOR THE

PERFECT

GIFT?

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WEDDINGS &

CELEBRATIONS

BIRTHDAYS,

GRADUATIONS OR

GRAND OPENINGS

HOUSE

WARMINGS

BIRTHS, HOLIDAYS

& MORE!

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Sometimes people ask you for your

recommendations and it requires you

to recommend multiple products.

Sometimes, you host an event and

people don’t purchase everything that

is recommended to them…but may do

so online when they get home. How

do you make the product

recommendation & purchase easier?

TREND SHOPS

To make product

recommendations

As a follow up tool to

remind prospects

which products they

were interested in

SO HOW DO YOU DO IT?Click on “Trends” at the top of your SHOP.COM website. Click on “Create A Trend”

CREATE A NEW TRENDChoose a name that is relevant to the customer it’s intended for, give it a description / message

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ADD PRODUCTSSearch for products on the right, drag the pictures of the products you want into the trend shop

“SAVE” and “PUBLISH”Once you’ve added all of the products you want, save it and publish it! Click on “view trend”

CHECK OUT YOUR AWESOME TREND SHOP!Nice little collage, awesome description, easy to order products in one place!

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SHARE YOUR TREND SHOPSend them a link to your page or click on “Share this trend”, great way to send a product

recommendations or to share your favorite products

MIX AND MATCH BV & IBV PRODUCTSIt’s the exact same process!

USING TREND SHOPS TO BUILD

SHARE OF CUSTOMER

WORKSHOP:LET’S BUILD A TREND SHOP

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SG.SHOP.COM

A BETTER WAY TO SHOP

KNOW WHAT YOUR SHOP.COM SITE CAN DO1

USE YOUR SITE AND ITS FEATURES2

UNDERSTAND YOUR CUSTOMERS’ NEEDS3

RECOMMEND FEATURES BASED ON YOUR CUSTOMERS’ NEEDS

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TM

powerpoint presentation - mawebcentersw.mawebcenters.com/sgunfranchisetraining/shop com/sgp ism...

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