Business

objectiveContent

substance

Content

structureGovernance &

workflow

Why and for whom?

What? Where? How?

Let’s have blogs!

Where should

they go?

Blog fail.

Let’s have blogs!

Cool.

Pause for strategy

+One killer idea

= Insubordinate Genius

Unicorns:We have this idea.

Me: Right.Unicorns:

It’s going to be awesome.

Me: I bet it would be.

Challenge, accepted.

Broken rule no. 1: What

Broken rule no. 2: Where

Broken rule no. 3: How

awesomeness

• Connect with the best people

• Stay curious

• Do your research

• Compare yourself to the best

• Don’t be afraid to ask

• Break the how, when, where and what – but never the why

• Trust your team and create space for their ideas

• Always push for the best story

Juliana Wallace | jrwallace@landolakes.com