powerpoint presentation · 2010. 3. 24. · quantcast.com, november 2008) 85% of yelp reviews are...
TRANSCRIPT
![Page 1: PowerPoint Presentation · 2010. 3. 24. · Quantcast.com, November 2008) 85% of Yelp reviews are positive Negative reviews play an important role too ... Mobile phone ads 34% 26%](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc35e837a8d3b1cb606984a/html5/thumbnails/1.jpg)
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![Page 2: PowerPoint Presentation · 2010. 3. 24. · Quantcast.com, November 2008) 85% of Yelp reviews are positive Negative reviews play an important role too ... Mobile phone ads 34% 26%](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc35e837a8d3b1cb606984a/html5/thumbnails/2.jpg)
Why Yelp exists
to connect people with great local businesses
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We started with user reviews in 2005
Consumers value online reviews… … which is why every major site and local guide has them.
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Where we are today
30 Million Monthly Unique Visitors
Source: Google Analytics
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Consumers on Yelp are affluent, educated adults
(Writer Data Source: Yelp Signups; Reader Data Source: Quantcast.com, November 2008)
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85% of Yelp reviews are positive
Negative reviews play an important role too• A variety of experiences is consistent with real life• You can’t please 100% of your customers 100% of the time
Distribution of All Reviews
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9 million local reviews and counting
Local Reviews(9 million)
Business Categories
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Unlock your free tools at biz.yelp.com
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We also offer search advertising in some cities
Visitors from Yelp spend twice as much time at MyEyeDr.com than visitors coming from Google.
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Show off your reputation across platforms
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Customer service is the new marketing
Dr. Lee estimates that 95% of his Yelp inquiries go through with the surgery, which beats word of mouth referrals.
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Summary
• The most successful businesses on Yelp focus on providing great customer service, not soliciting reviews. Word of mouth will take care of itself.
• Start using Yelp’s free tools today at http://biz.yelp.com. Your page will look better, and this can drive new business.
(feel free to email me at [email protected])
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Questions?