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Page 1: PowerPoint Presentationmedia.firabcn.es/content/S045019/docs/presentaciones/Marc_Mascort.pdf · p h ot og r a p h y . But I g o t a g o o d fe e l fo r w h a t t h e wr ite r e x
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• 7.000 m2

• 1,8 M kg/year

We control the entire process from the raw material purchase to

the end sale to the customer at our own

stores

• 5.000 m2

• 2.000 references• 90 brands

• 2.000 m2

• 14.000 orders/ year• #3.500 reference

numbers• 80 countries

• 22 Montana Shops

• Sprayplanet.es /.com

Montana Colors: a vertically integrated company,

able to provide service to all of our customers'

needs

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· Range of 216 colors • Matte finish • Low pressure • High opacity • Quick drying • Ideal for crafts,

Fine Arts and street art

MTN 94 – 400 ml

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ANTONIO GARCÍA MORA

EDITOR DE

TRAMONTANA

MAGAZINE

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ÁNGEL SANZ

DIRECTOR DE ARTE

DE TRAMONTANA

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After we were chased out of New Lots, we stil l had some paint, so

we went to another layup. This time we went to an underground

depot below Sutphin Boulevard where the E and F trains were

parked. To be harder to detect while painting, we had to reach to

the train in stationed in the center, by crawling under about four

trains. The parked trains are stil l ‘l ive’, attached to the third rail,

with their compressors running. So for me it was quite frighten -

ing. I was afraid of electrocution, or that the train would move

while I was underneath. Once by the center train, we started to

paint. Mare painted a ‘Henry’ outline and I did the fi l l in. I decided

right then to leave the painting to the graf writers and keep to my

photography. But I got a good feel for what the writer experiences

on a typical evening.

Después de la persecución todavía nos quedaba pintura, así que fuimos a

otro layup. Esta vez llegamos hasta una cochera bajo Sutphin Boulevard

en la que se estacionaban los trenes de las líneas E y F. Para que fuese

más difícil detectar nuestra presencia mientras pintábamos, teníamos

que llegar al tren aparcado en el centro y para ello, pasar por debajo de

otros cuatro trenes. Los vagones aparcados todavía estaban “vivos”, co-

nectados al tercer raíl, con sus compresores funcionando. Para mi fue

bastante aterrador. Tenía miedo de electrocutarme y de que el tren se

moviese cuando yo estuviera debajo. Una vez llegamos al tren estacio-

nado en el centro, empezamos a pintar. Mare delineó un “Henry” y yo lo

rellené. En ese mismo momento decidí dejar la pintura para los escritores

y dedicarme a mi fotografía, pero creo que aquel día me pude hacer una

idea de lo que experimenta un escritor cuando sale a pintar por la noche.

Henry Chalfant

A teenage Mare in act ion at New Lots Ave.

Un adolescente Mare en acción en New Lots Ave.

For me it was quite frightening. I was afraid

of electrocution, or that the train would move

while I was underneath.

Style Wars

MTN Limited Edit ion

2014

Mare 139

MTN Limited Edit ion

2012

111 3New Lots Ave.& Sutphin Blvd.– Henry Chalfant

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MTN @ GRADA

ROUND TABLE

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The

Relevance

Of Streetart

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The Relevance of Streetart

The relevance of Streetart dates back to the time began to show manifestations to tell his ownhistory and communicate throughpublic spaces. Mural dynamics are amazing; to have direct contactwith the public when the artist isdeveloping his work and feel howthis public become partakers of it.

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Streetart as an expression opportunity

When art began to go out into thestreets, it gave an opportunity of expressing themselves to thoseartists who could not do it in theart galleries that cherry-picked theartists they hosted. Urban art was a way of saying «we exist, we are here and we also do art».

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Streetart transforms you

• When you look at urban art itspower can transform you, and thespace becomes into a moment to reflect upon life and inspiration, the viewer recreates his conscienceand his mood.

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Streetart benefits? ART TOURISM

• The goal of many organizations, festivals, companies and manyprivate or public institutions, isalso to include initiatives aimed at increasing the demand from the«Art Tourism» to build a new segment that provides economicbenefits to the location where thestreeart is generated.

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Streetart is a Mirror of us

• Through their murals the artistspretend to be a reflection of thesociety to which they belong, printing their criteria and desire byexpressing their feelings, dreamsand realities.

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The

History

Of Streetart

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Streetart for a Better World

• The main intention of Streetart isto convey something that will makepeople think in a healthy way, doing their small part as artists to make this world a better place. Betting on culture and art is to betfor a healthy evolution towards a more harmonious, thoughtful and happy society.

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In the Beggining was the Graffiti

• Any type of history is a discoursein its own right. What is more, when talking about art history, thediscourses seem to flourishimmensely from one into another, and so on into many more. In thecontext of the beginnings, onecannot but firstly reflect upon theartwork of graffiti.

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Streetart is a Multiformat player

• From graffiti, stencils, prints and murals, through large-scalepaintings and projects of artisticcollaboration, to streetinstallations, as well as performative and video art, it isvery much safe to say that streetart has found it’s way into the coreof contemporary art. And rightly so.

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Where Did

It Come

From?

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Early times and the Battle for Meaning

• Some of the earliest expressions of streetart werecertainly the graffiti which started showing up on thesides of train cars and walls. This was the work of gangs in the 1920s and 1930s New York. The impact of this subversive culture was extraordinarily felt in the1970s and 1980s. These decades were a significantturning point in the history of street art – it was a time when young people, by responding to their socio-political environment, started creating a cultural movement, taking the ‘battle for meaning’ into theirown hands.

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Documenting Streetart

• Soon, this subculturalphenomenon gained the attentionand respect in the ‘grown-up’ world. From the fingers and cans of teenagers, it had taken a form of true artistic expression. One of themost respected names in the fieldof documenting street art and artists, who would gladly testify to this, is photographer Martha Cooper.

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A Newcomer in the Global Art Market

• Soon enough, photographsweren’t the only medium forcapturing and ‘displacing’ street art into different contexts. Essentiallyan illegal activity, a process of creation through destruction beganits evolution into numerous formsof artistic expression which foundit’s way to galleries and the global art market.

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Making Room for Streetart

• Although still subversive, and in its large part an illegal movement, through art enthusiasts and professionals, streetart earned itsplace in the contemporary art world.

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What about

Streetart

Today?

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Commited Creativity

• This is not a story just aboutgraffiti. Although streetart owes a part of its glory to this kind of artistic expression, it is a marvelousart form in its own right and it isamazing to follow the evolutionand diversity of street art in the21stst century.

For example, stencils have been a part of history parallel to graffitiand have been vessels for socio-political activism for those in power, and even more for thosewho resisted.

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An Experimental Field

• The evolution of street art became evident through suchartists as Banksy, who transformedviews of this art form with hisdocumentary “Exit through the giftshop”. With the emergence of artists such Os Gemeos, Aryz, Okuda, JR, Vhils or BLU amongmany others, street art became a ground for experimenting withdifferent kinds of methodology, butnever giving up on its rebelliousposition in front of thehegemonistic patterns and structures of popular culture and mass media reality.

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Transmediated Enviroments

• Thus, streetart gave birth to artists who create breathtakingmurals, and those who haveincorporated video art, augmentedreality and other performativeaspects to creative work ‘on thestreets’.

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To Live Means To Create

• From painted murals in LatinAmerica in the early 20th centurythrough Latino gangs spray-can graffiti in the 1950s, street art has traveled a long way to becomewhat it is today. Omnipresentglobally, it has evolved into a complex art form encompassingvarious practices.To understand the history of streetart, one must immerse oneself intothe energy of this sublime cultural phenomenon, as an admirer, butperhaps as a creator as well.

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