powerpoint 簡報 - adatatw.adata.com/upload/businesssolutions/download/profile/profile70.pdf · 6...
TRANSCRIPT
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2015/06 © 2015 ADATA Technology Co., Ltd.
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OEM Partner Benefits
OEM Partners are important to ADATA!
ADATA understands OEM Partners’ challenges.
─ Product quality, reliability and stability
─ OEM support services
ADATA provides a comprehensive solution!
─ Award winning product designs
─ Third-Party Certified quality control
─ Strict in-house testing for reliability and stability
─ OEM supports services group
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Company Introduction
Strategic Advantages Product Portfolios
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Company Introduction
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About ADATA
Founded on May 4, 2001
Chairman / CEO: Simon Chen
Date of listing (TT: 3260): October 8, 2004 Record-breaking speed to become listed company
The world’s second largest module manufacturer (DRAMeXchange: July, 2014)
Sales surpassed 1 billion US dollars within the first 5 years
Market Capital: US$ 429 million
Number of Employees: Over 1,432 employees worldwide
Patents owned: Over 500
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ADATA ranked No. 3 for the Top 100 Info Tech Companies based in Taiwan, June
2010.
ADATA was named one of the world’s most effective rebrands in the 8th annual
REBRAND 100® Global Awards in 2012.
ADATA earned the highest revenue in 2013 out of the entire memory module
industry in Taiwan.
ADATA expanded its mobile accessories line in 2013.
A History of Continuous Improvement
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ADATA’s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in 2015.
ADATA also received the Taiwan Excellence - Achievement Award in 2015. ADATA was the only company to receive the Award, having won over 50 other Taiwan Excellence awards as kudos to ADATA’s long history of success!
ADATA Won Taiwan Excellence Gold Award
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ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company of Organization category in 2015.
ADATA is the first memory company to win the award.
The award was based on the "rebranding" theme as well as ADATA’s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes and marketing practices.
ADATA Won National Industrial Innovation Award
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ADATA won the “Best Companies to Work for” 2014, 2 stars.
Improvement initiatives, cross-functional coordination and integration were enhanced through CIP (Continuous Improvement Process) activity.
A Culture of Continuous Improvement
2009 ~ 2012 QCC
Quality Control Circle
2012 ~2013 CIP
Continuous Improvement Process
2014 ~ 6 Sigma
2013 2H
ADATA Quality Handbook
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ADATA Logo & Slogan
By emulating the lithe movements of a hummingbird, ADATA responds to new consumer needs with speed and agility. Exploring all possibilities in the pursuit of diverse and stylish products, ADATA helps customers enrich and cherish their most loved memories of the past, their present digital life, and their dreams for the future.
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World Class Customer Care
Warranty
All DRAM modules, USB Flash drives, and memory cards have a lifetime warranty.
Five-year warranty for SX910 SSD and SX1000L / SR1010 server SSDs.
Other products have a three-year warranty.
ADATA responds quickly to Returned Materials Authorization (RMA) requests,
ensuring that each issue is handled with professionalism and technical competence.
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Customer Satisfaction
Our customers are our first priority. We place a high emphasis on outstanding customer
service, and act quickly on customer feedback to improve our operations and procedures.
Website Contact
Form
Customer Service Interface Channels
Website Contact Us (By Email)
Contact Us (By Phone)
Online Service Status
“Live Chat” Online
Customer Service
Facebook Messenger Customer
Service
Authorized Service Center
Direct Retail Store
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Historical Sales Revenues
Unit: USD million
(Forecast)
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2001 ADATA founded
2004 ADATA 2nd memory company publicly listed
2005 Ranked 3rd
in Taiwan’s Info-tech Top 100 companies
2007 Ranked 14th Taiwan Brand by Interbrand
Milestones & Achievements
2006 - 2nd largest vendor of memory modules in the world (DRAMeXchange)
- No. 1 UFD brand (GfK Research)
2009 Mexico, Korea, and Russia branch offices opened
2010 Launched new corporate image system (Hummingbird logo & slogan )
2011 Won iF Design Award (N004 UFD) and opened ADATA flagship store in Taiwan
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2012 - ADATA SSDs reach #1 share in Japan (BCN, Jan’12) - Launched DashDrive Air wireless product
2014 - 2nd largest vendor of memory modules in the world (DRAMeXchange) - CE700 received Computex d&i award - DDR4 XPG Z1 received Good Design award
2013 HE720 received Computex d&i, iF Design, and Taiwan Excellence awards
2015 - ADATA Won National Industrial Innovation Award - DDR4 XPG Z1 Won Taiwan Excellence Gold Award
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Revenue Breakdown by Product Type
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Strategic Advantages
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Strategic Advantages
• Strategic partnerships
• Offices worldwide
• Strong product development • Extensive patent portfolio • Automated production lines
• ISO 9001 • ISO 14001 • OHSAS 18001 • RoHS and WEEE
• Top 100 Tech Company
• Recognized globally
ADATA maintains integral relationships with the industry’s most important players in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative and quality products, enhanced customer satisfaction, and superior quality of products and customer service.
Quality
Valued Brand
Supply and Logistics
Technology Leadership
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Strategic Partners
Integral relationships to enhance consistency and information flow
Technology integration for innovative and quality products
Enhanced customer satisfaction through consistent supply
Enhanced quality of products and customer service
Reduced costs in logistics, warehousing and manufacturing
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Business Partners
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Global Service and Worldwide Presence Global Service & Worldwide Presence
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It is our commitment to provide finest quality and service for our customers' complete satisfaction.
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Quality & Environmental Certifications
Industry Certifications and Partnerships
ISO 9001
ISO 14001
OHSAS 18001
QC080000
B2B Green Partner
RoHS
WEEE
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Partners Certifications
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Established: January, 2004
Product Lines: DRAM Modules, USB Flash Drives,
Memory Cards, External Hard Drives,
Solid State Drives, LED Lighting
Established: May, 2001
Product Lines: DRAM Modules, USB Flash Drives,
Memory Cards, External Hard Drives,
Solid State Drives, LED Lighting
Manufacturing Facilities
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SMT Suzhou, China
Taipei, Taiwan
12 Lines
6 Lines
Module / Monthly Suzhou, China
Taipei, Taiwan
2.5 M
1.5 M
Flash / Monthly Suzhou, China
Taipei, Taiwan
3.5 M
1.6 M
Suzhou, China Taipei, Taiwan
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ADATA Suzhou distinguished itself with state-of-the-art facilities and earned the AA-grade
qualification, the highest honor in China. There are more than 2,000 enterprises in Suzhou Industrial
Park, 95% are foreign investments from Europe, the USA, Japan, Taiwan, and only 14 of them were
granted a “AA” grade. The honor of AA grade also shows that ADATA’s logistics management and
secured trading processes are well recognized by customs.
Grade AA Enterprise – Highest Honor in China
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Company City Located Enterprise Grade
ADATA Suzhou AA
Transcend Shanghai A
Kingston Shanghai A
Ultra-Efficient Automated Production Lines
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ADATA Quality System
Customer SALES / PM Related Dept. QM
ECN Demand Proving ADATA ECA Applying
Application
Review &
Check
ECA Preparation
Actions Assign
ECA Preparation
Implement Confirm
& ECA Execution Confirm
ECA Record Saving,
Confirm & Release
Reject Accept
• Engineering Change Management (ECM)
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• Customer Complaint Handing Procedure Customer SALES CQA Related Dept.
CCAR Request Provinding CCAR Request Receiving
& Apply CCAR
CCAR
Application
Confirm
Reject
Accept
Initial FA & Actions
Providing
Containment Actions
Providing
Containment Actions
Providing to Customer
FA &
Actions
Review
FA Report Providing FA Report Providing to
Customer
FA Report
Approval
Actions Implement
Accept
Reject
Reject
Accept
Actions
Confirm
Reject
Accept
ADATA Quality System
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Quality Management Organization
Cu
sto
me
r Qu
ality
As
su
ran
ce
Qu
ality
Sys
tem
Quality Assurance
(QA)
Do
cu
me
nt C
on
trol C
en
ter
Quality Control
(QC)
Customer Service
(CS)
In P
roc
es
s Q
ua
lity C
on
trol
Su
pp
lier Q
ua
lity C
on
trol
Inc
om
ing
Qu
ality
Co
ntro
l
Fin
al Q
ua
lity C
on
trol
RM
A/ T
ec
hn
ica
l Co
nta
ct
Glo
ba
l Se
rvic
e C
en
ter
Quality Engineer
(QE)
Failu
re A
naly
sis
Yie
ld Im
pro
ve
me
nt
Ne
w P
rod
uc
t Intro
du
ctio
n
Quality Management
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Design Verification Equipment
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Design Verification Equipment
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ORT Environmental Testing
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Mechanical Tester
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Category NO. Equipment Brand Q’TY Function and Capacity
Restricted
Substance
Testing
1 XRF Horiba
XGT-1000WR 2
1. Lead(Pb),Cadmium(Cd).Mercury(Hg) etc
2. Accuracy:<+/-30%>
3. This machine is certified by Sony
2 XRF Shimadzu
EDX-GP 1
1. Lead(Pb),Cadmium(Cd).Mercury(Hg).Chlorine(Cl).
Chromium(Cr) etc
2. Accuracy::<+/-30%>
3. This machine is certified by Sony
3 XRF Shimadzu
EDX-720 1
1. Lead(Pb),Cadmium(Cd).Mercury(Hg).Chlorine(Cl).
Chromium(Cr) etc
2. Accuracy::<+/-30%>
3. This machine is certified by Sony
Restricted Substance Testing Equipment
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Product Portfolios
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Solid State Drives DRAM Modules
USB Flash Drives Memory Cards External Hard Drives Mobile Accessories
Product Lines
We are dedicated to the design, manufacturing and sales of consumer and commercial , and enterprise product lines that make ADATA a complete LED and storage solutions company.
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LED Lighting Products
Industrial & Enterprise Products
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Partner with ADATA
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ADATA’s strengths are evident in the company’s remarkably
swift growth and globally recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe.
By working with us, you and your organization reap the benefits
of cooperating with a warm and dynamic company – one that
places as much emphasis on people and relationships as it does
on business and commerce.
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