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J U M P S T A R T

founder: Kate Stillwell [email protected] 650-303-7906

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(your) Recovery: Affordable post-Earthquake Funds

Presenter

Presentation Notes

precedents process (advocates)

mailto:[email protected]

J U M P S T A R T ©Kate Stillwell 2015 2

CRITICAL INFRASTRUCTURE

mitigation SAFETY codes

LOCAL FUNDING

risk transfer LOCAL

CAPACITY mutual aid

RESPONSE PLAN preparedness

ECONOMIC STIMULUS insurance

MINDSET

Building Blocks of Resilience

Background Photo: Gian Mario Navillod

What motivates people to STAY?


M7.2: ~$300b Losses, 7-10% Reimbursed

Photo Credit: Basil D Soufi

Presenter

Presentation Notes

We all know the problem. Here’s a photo of Oakland M6.9 in ‘89 was devastating in its own right but it was not the big one We are safer than ever, but what if we can’t afford to rebuild? Both the system and individuals are financially underprepared to recover.


CRITICAL INFRASTRUCTURE

mitigation SAFETY codes

LOCAL FUNDING

risk transfer LOCAL

CAPACITY mutual aid

RESPONSE PLAN preparedness


MINDSET ?

Underinsurance = a Missing Block


MINDSET ?

What kind of insurance would motivate people to stay?

J U M P S T A R T ©Kate Stillwell 2015 5 Photo Credit: Jesús Díaz

Sandy Lesson: Fast Money Speeds Recovery

Presenter

Presentation Notes

As you might have heard after Sandy is that even a little bit of money makes from the public sector a big difference in how people react. How can we extend this to the private sector?

J U M P S T A R T ©Kate Stillwell 2015

Who buys Insurance?

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higher net worth

lower net worth

laid-back concerned


higher net worth

lower net worth

laid-back concerned

Who buys Insurance? Who would buy it?


higher net worth

lower net worth

laid-back concerned

Price

Who buys Insurance? Who would buy it?

Penetration (Volume)


EQ Cover: An Unknown Demand Curve higher net worth

lower net worth

laid-back concerned

Price

Penetration (Volume)

40%? 60%?

80%?


The Concept: Zero-Deductible, Low Limit Insurance

• High enough payouts to be meaningful ($xx,xxx) • Low enough cost to be affordable ($xx/month) • Payouts low enough so

almost everyone would need that much or more

• Indisputable triggers • Not ‘insurance’ as it’s

commonly understood Photo Credit: TampaBaySkyDiving

Presenter

Presentation Notes

Here’s how my thinking went, essentially my selection criteria Tens of thousands – not big money but for many people, particularly the majority who live paycheck-to-paycheck, enough to make a big difference Less than pet insurance Just enough to land on your feet. So that means it doesn’t have the look and smell of conventional insurance. And that affects who should develop it.


J U M P S T A R T Recovery

Appeal to a Spirit of Resourcefulness

Photo Credit: Gudrun Gisela

Presenter

Presentation Notes

So the approach I’m trying to take is to appeal to that mindset of hope and resilience, to make the difference between moving away and starting over somewhere else, or staying and toughing it out, with neighbors helping neighbors like in Christchurch.

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