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Next Steps in Matching Gifts
Web 2.0 technologies that identify, cultivate, and steward donors.
Brigham Young UniversityBarett Christensen
Road Map
• Who is LDS Philanthropies• What is Web 2.0• Our Strategy for Matching Gifts• Lessons learned
SOCIAL MEDIAYou have already lost!
Who is LDS Philanthropies?
Who is LDSPWho is LDSP Web 2.0Web 2.0 StrategyStrategy LessonsLessons
Who is LDS Philanthropies?
• Department within the LDS Church• Correlate all funding of Church Charities– BYU– BYU Idaho– BYU Hawaii– LDS Business College– Humanitarian Services– Perpetual Education Fund
What is Web 2.0
Who is LDSPWho is LDSP Web 2.0Web 2.0 StrategyStrategy LessonsLessons
What is Web 2.0?
What is Web 2.0?
Matching Gift Strategy
Stats, plan, implementation
Who is LDSPWho is LDSP Web 2.0Web 2.0 StrategyStrategy LessonsLessons
United States Internet Penetration
International Penetration
Internet Penetration
Mobile Penetration
Facebook Growth
Platform Statistics
• Social Networks– Facebook 175 million active users (300 million by end
of year)– MySpace 126 million (estimate)– LinkedIn 35 million and growing fast!– Kiva 500 thousand users lent $65 million– FirstGiving 1.6 million users have raised $89 Million
• Mobile Platforms Units App Downloads– iPhone/iTouch 30 million 800 million (8 months)– Blackberry 21 million Store Opened Last Week!– Google Android 1.2 m (est) 48 million (estimate)– Nokia Symbian OS 1 billion+ Ovi store coming – Palm Pre (any day) (coming)
Pareto Principle & Long Tail
Pareto Principle & Long Tail
Current CAP Program
• 50 Companies • 100+ CAP reps• We can get to about 20 sites a year (6 trips)• Great results– Identifying new major gift prospects– Increasing participation Scaling Challenge: Tyranny of Distance, Travel, and
Top down management.
Social Networks• Established Networks– Facebook.com– Myspace.com– LinkedIn.com
• Established Fundraising Networks– Change.org– Firstgiving.org– Changingthepresent.org
• White Paper Networks– KickApps.com– Ning.com
Draft Proposal
Workplace Giving Social Network
• Powered by Ning• Other Samples– U of Nebraska– Anderson U– U of Alabama– World Vision– Peace Corp– Uruguay Mission
Fundraising WidgetsChange.org SixDegrees Firstgiving ChipIn
ChangingthePresent
Workplace Fundraising Widget
• Powered by Sproutbuilder
• Highly customizable• Viral, Can be spread via
social networks, and email.
• Allow donations, video content, RSS feeds, website linking.
Widget Created
SHARE BUTTON
Widget Stats
Live Distance Events
• Webinars from my office– MeetingPlace (powered by Cisco)– DimDim, Webex, GotoWebinar…
Webinar Results
• 10 companies• 2 sessions each• Average attendance of 15 people• All over US, Japan, Taiwan, England, Qatar• They were most likely to post widgets• Lots of feedback on things to do better
Lessons Learned
If I could go back 10 months, what I would do differently
Who is LDSPWho is LDSP Web 2.0Web 2.0 StrategyStrategy LessonsLessons
Lessons Learned
• Build network on existing “freeways” (Facebook, LinkedIn)
• Understand in greater detail the giving options and timing of each company
• Make call to action more clear in emails• Hold webinars at different times, understand IT
and policy constraints at each company.• Design multiple iterations of the widget • HEP DATA SCAN!!!
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QUESTIONS???
CONTACT:Barett [email protected]
801-422-1940
Who is LDSPWho is LDSP Web 2.0Web 2.0 StrategyStrategy LessonsLessons