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May 2015 Powering the Future-Ready Enterprise

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May 2015

Powering the Future-Ready Enterprise

3 Enterprise Marketing

Powerful disruptors to “IT as usual”

73%Have mix of personal & corporate devices

97%Use or plan touse cloud computing

60%Believe their IT budgets will either go down or stay the same

2M+ Emails sentper second 300X Growth of

digital universe

79%Experienced a security incident impacting finances or reputation

$2BOnline shopping performed exclusively by mobile digital assistants71% Plan to deploy SDN

within a year

500M Tweetsper day

Dell - Internal Use - Confidential4

The CIO paradigm

Deliver business results

to shareholders

Improve customer

satisfaction & innovate

Cut/maintain costs

Keep us competitive

Improve employee

productivity

Business priorities

“Keeping the lights on”

Manage current workloads

Application rationalization

HW updates & migrations

Reduce costs

Protect our data

Technology priorities

Accelerating the business”

Optimize workloads

Software-defined X

Utilize new IT benchmarks

Deliver ubiquitous mobility

Implement cloud

computing

5 Enterprise Marketing

You’re at the intersection of traditional & new IT

6 Enterprise Marketing

Dell is different

Standards-basedNo deliberate technology lock-in

Modular systemsNo costly monolithic stacks

Open approachNo intentionally closed ecosystems

Modern portfolioNo vested interest in legacy

systems

Flexible scalingNo forced constraints or

rip-and-replace

End-to-end solutionsNo siloed viewpoint or

hidden agenda

Technology that transforms with youso you can transform your business

7 Enterprise Marketing

Our approach gives you better results

• Closed management stack

• Limited interoperability

• Lock-in penalty

New proprietary solutions

• Complex and monolithic

• High cost-per-transaction

• Proprietary to one vendor

Legacy systems

• Hardware with no value added

• Technology transition issues

• Limited vendor support

Commodity systems

A scalable, end-to-end approach that delivers:

The Future-Ready Enterprise

• Rapid time to value• Superior ease of use• Unrivaled flexibility to adapt

Increasing operating

costs

Decreasing operating

costs

Decreasing acquisition

costs

Increasing acquisition

costs

Initial costs

Ongoingcosts

Initial costs

Ongoingcosts

Initial costs

Ongoingcosts

Initial costs

Ongoingcosts

8 Enterprise Marketing

Empowering your agenda, your way

big data-optimized

Hadoop | Cloudera

workload-ready

Oracle | SAP | Microsoft

cloud-ready

Microsoft | VMware | OpenStackvirtual infrastructure-ready

VMware | Microsoft

Future-Ready Enterprise

Traditional IT New IT

software-defined SDN | SDS | SDDC

Deliver better information and peak performance with ease

• Speed time-to-value for applications

• Enhance performance of nearly any database

• Enable greater transaction volumes to power the business

Maximize virtualization benefits, seamlessly and economically

• Simplify deployment and management

• Get virtual infrastructure up and running quickly

• Create an optimized foundation for new IT initiatives

Build your cloud computing strategy, your way

• Bridge private, public clouds seamlessly

• Optimize application delivery, empower end users

• Design your model based on performance, control and security

Navigate new IT paradigms without complexity

• Shift IT focus from infrastructure to service

• Move at the speed of software innovation, free from disruption or lock-in

• Increase agility and efficiency

Drive fast, actionable insights with unique analytics

• Make informed, critical decisions quickly

• Uncover insights more effectively

• Build competitive differentiation, retain advantage longer

Speed Scale Savings

9 Enterprise Marketing

Empowering your agenda, your way

Dell Integrated Systems for Oracle 12c Database

• Achieve extremely high performance in just 19U of rack space

• Run queries in a fraction of the time with up to one million IOPs and 96% reduced latency vs. other configurations

• Speed deployments and minimize risk with validated configurations

Dell Enterprise Portfolio + Microsoft

• Support up to 48% more SQL Server, Exchange Server & SharePoint users than HP blade storage & server solution

• Enable up to 100% more database users on a Dell PowerEdge server than HP

• Maintain productivity, control costs and protect data with software solutions for Microsoft SQL Server

Dell Acceleration Appliances for Databases

• Accelerate results by increasing IOPs by as much as 27.5 times, and reducing latency by 96%

• Power your business with up to 2.5 million transactions per minute

• Balance performance and cost-effectiveness

big data-optimized

Hadoop | Cloudera

workload-ready

Oracle | SAP | Microsoft

cloud-ready

Microsoft | VMware | OpenStackvirtual infrastructure-ready

VMware | Microsoft

Future-Ready Enterprise

Traditional IT

software-defined SDN | SDS | SDDC

Dell Enterprise Portfolio + Oracle

• Manage entire stack from a single console with OpenManage plug-in

• Experience up to 3.58x faster order processing with Fluid Cache for SAN

• Become proactive and more productive by automating maintenance and other tasks with Dell Toad

New IT

10 Enterprise Marketing

Empowering your agenda, your way

big data-optimized

Hadoop | Cloudera

workload-ready

Oracle | SAP | Microsoft

cloud-ready

Microsoft | VMware | OpenStack

Future-Ready Enterprise

Traditional IT

software-defined SDN | SDS | SDDC

Dell Enterprise Portfolio + VMware

• Deploy PowerEdge servers with up to 52% less system administrator time than HP by using a plug-in for vCenter

• Manage and provision Dell Storage, and easily protect and recover VMs, from a single VMware vSphere interface

• Configure physical and virtual switches with Active Fabric Manager using templates and standard command line syntax within vSphere Distributed Switch

Dell Enterprise Portfolio + Microsoft

• Automate server and storage discovery, configuration, monitoring and updates with OpenManage native integration and plug-ins for Microsoft System Center

• Boost performance with tight integration enabling perpetual optimization of data

• Optimize Microsoft virtualized networking with NVGRE-ready switches

Dell Engineered for VMware EVO:RAIL

• Go from power-on to deploying VMs in just 15 minutes

• Integrate into existing environments without disruption

• Scale quickly to meet growing user and business demands

virtual infrastructure-readyVMware | Microsoft

New IT

Dell Blueprint for Virtualization

• Configure infrastructure and stand up a virtualization cluster on Blueprint reference architectures 90% faster than a Cisco solution

• Achieve 60% more VMs per rack than an HP solution

• Diagnose issues 50% faster and get up to 15% better resource optimization with vFoglight virtualization management software

11 Enterprise Marketing

Empowering your agenda, your way

Dell Nexenta Jointly Engineered Software-Defined Storage Solutions

• Reduce storage costs and unify management for greater efficiency

• Unlock potential in your data center with unlimited file size and snapshot capabilities

• Improve VSAN I/O performance up to 10x

Dell XC-series of Webscale Converged Appliances

• Bring webscale capabilities to your data center in just 30 minutes

• Scale out flexibly with an efficient model, one node at a time

• Reduce operational complexity using a highly intuitive, single management console for both compute and storage resources

Dell Software-Defined Networking

• Maximize choice with a complete, unbiased approach—whether adopting SDN via hypervisor overlay, OpenFlow, or programmatic interface

• Select the OS that works best for your needs using Open Networking

• Evolve at your own pace without lock-in or forklift upgrades

big data-optimized

Hadoop | Cloudera

workload-ready

Oracle | SAP | Microsoft

cloud-ready

Microsoft | VMware | OpenStack

Future-Ready Enterprise

Traditional IT

virtual infrastructure-readyVMware | Microsoft

software-defined SDN | SDS | SDDC

New IT

12 Enterprise Marketing

Empowering your agenda, your way

Seamless solutions for navigating cloud on your terms

big data-optimized

Hadoop | Cloudera

workload-ready

Oracle | SAP | Microsoft

Future-Ready Enterprise

virtual infrastructure-readyVMware | Microsoft

software-defined SDN | SDS | SDDC

cloud-ready

Microsoft | VMware | OpenStack

Traditional IT New IT

Dell Cloud Manager

• Unify cloud management across private, public and hybrid clouds

• Deploy and manage enterprise-class applications

• Manage cloud infrastructure, including provisioning, management and automation of applications

Data Center Scalable Solutions

• Enhance infrastructure capabilities and build a custom webscale solution

• Reduce acquisition costs without incurring risk using proven PowerEdge server platforms augmented for your unique needs

• Gain assurance with same Dell warranties and trusted global support and deployment services reach

13 Enterprise Marketing

Empowering your agenda, your way

workload-ready

Oracle | SAP | Microsoft

cloud-ready

Microsoft | VMware | OpenStack

Future-Ready Enterprise

Traditional IT

virtual infrastructure-readyVMware | Microsoft

software-defined SDN | SDS | SDDC

big data-optimized

Hadoop | Cloudera

Dell Enterprise Portfolio + Dell Statistica, Toad Data Point, Boomi

• Rapidly and easily turn big data into a big competitive advantage with predictive analytics

• Empower both business users and sophisticated analysts to work with the existing IT investments in place

• Improve decision making, achieve compliance, automate analytic processes, reduce costs and errors and break down data silos.

AppAssure Backup, Replication and Recovery Software and NetVault Backup

• Unify backup, replication and recovery into one. Protect data in physical virtual & cloud environments

• Restore operations almost instantly with a recovery time objective (RTO) of minutes.

• Provide near continuous access to the data after an incident, keeping your business humming along.

Dell In-Memory Appliances for ClouderaEnterprise

• Run jobs 100x faster compared to MapReduce, 10x faster in-memory compared to disk

• Simplify operations and reduce costs by using a single common platform for multiple frameworks

• Scale up economically without rip-and-replace

New IT

14 Enterprise Marketing

Empowering your agenda, your wayDell Blueprints

Best-in-class solutions—engineered, validated and supported by Dell

Standards-based – Open approach – Modular systemsFlexible scaling – Modern portfolio – End-to-end solutions

UC&C VDI Virtual-ization

Cloud Data analytics

Business processing

HPC

Broad portfolio

• Proven reference architectures

• Engineered solutions

Robust software ecosystem

• From Dell and partners

Exceptional execution

• Via Dell Services and partners

Dell Financial Services

• Leasing and finance capabilities

15 Enterprise Marketing

Empowering your agenda, your wayCompute solutions from office scale to hyperscale

1. IDC Worldwide Quarterly Server Tracker, Q2 2014.

2. http://www.infoworld.com/slideshow/135876/infoworlds-2014-technology-of-the-year-award-winners-234225#slide26

3. SPEC and the benchmark name SPECpower_ssj are trademarks of the Standard Performance Evaluation Corporation. Based on benchmark results based on best SPECpower_ssj2008 results published as of July 2014. For the latest SPECpower_ssj2008 benchmark results, visit http://www.spec.org/power_ssj2008/results/powerssj2008.html. Actual performance will vary based on configuration, usage and manufacturing variability.

4. PowerEdge M420 quarter-height server compared to half-height servers.

5. Based on Principled Technologies report “Simplifying systems management with Dell OpenManage on 13G Dell PowerEdge servers,” commissioned by Dell, testing Dell 13th generation R730 with Enterprise-level Dell systems management.

6. AD#G12000810

16 Enterprise Marketing

Empowering your agenda, your wayInnovation redefines storage economics

5

7

1. #1 in total terabytes shipped per the IDC Worldwide Quarterly Disk Storage Systems Tracker, Q2 2014.

2. #1 supplier of internal and external storage worldwide based on total terabytes sold per IDC Worldwide Disk Storage Systems Tracker Q2 2014.

3. #1 iSCSI storage vendor worldwide by revenue and market share per the IDC Worldwide Quarterly Disk Storage Systems Tracker Q2 2014.

4. #1 DAS vendor by vendor revenue share worldwide the IDC Worldwide Quarterly Disk Storage Systems Tracker Q2 2014.

5. Based on Dell analysis of competitive US list pricing from Gartner Inc., CP Storage, as May 27, 2014. Geographic limitations on comparative advertising may apply.

6. IT Brand Pulse Annual Brand Survey, August 2014

7. Based on Dell internal testing at Dell labs using Oracle ORION toolkit in March 2014. Performance shown indicative of 12 WI drives. Oracle workload performance will vary depending upon workload I/O profile and SC4020 drive configuration, usage, and manufacturing variability.

8. Results based on internal Dell analysis of online surveys, FY 2009-2014.

9. 9th annual Storage magazine/SearchStorage.com Quality Awards for Midrange Arrays (Sept. 2014)

10. Dell Storage ranked #1 in storage value based on Storage Wave 17 report by analyst firm InfoPro (part of 451 Research), March 2014.

17 Enterprise Marketing

Empowering your agenda, your wayTransform IT with networking innovation

1. Per Dell’Oro Q1 and Q2 CY14 report

2. http://www.cnmeonline.com/news/cnme-hosts-fifth-annual-network-world-me-awards/

3. http://www.itpro.co.uk/networking/22620/dell-networking-n4032-review

4. Whitepaper: “Dell PowerEdge Blades Outperform Cisco UCS in East-West Network Performance” http://partnerdirect.dell.com/sites/channel/Documents/dell_outperforms_cisco_UCS_in_east_west_network_performance-white-paper.pdf

18 Enterprise Marketing

Empowering your agenda, your wayConverge on your terms

Converged infrastructure

FX Architecture PowerEdge M1000e

Converged solutions

For virtualization For workloads

30 minutes to integration

with any data center

1M IOPs &>90% latency

vs. Oracle on traditional spinning disk

Run jobs up to

100X fasterthan MapReduce

10X fasterin-memory

compared to disk

1. Based on October 2014 Dell internal analysis of the x86 server market of maximum aggregate SPECint CPU processing power supported in a standard EIA server rack.

2. SPEC and the benchmark name SPECpower_ssj are trademarks of the Standard Performance Evaluation Corporation. Based on benchmark results based on best SPECpower_ssj2008 results published as of July 2014. For the latest SPECpower_ssj2008 benchmark results, visit http://www.spec.org/power_ssj2008/results/powerssj2008.html. Actual performance will vary based on configuration, usage and manufacturing variability.

3. http://www.dell.com/learn/us/en/04/campaigns/vmware-evo. 2/9/15.

4. Contact Dell for additional information.

5. Based on October 2014 Dell internal analysis of Dell’s FX2 and HP’s SL2500 comparing the maximum capacity of 1.8” and 2.5” form factor server side storage supported by each platform.

6. PowerEdge M420 quarter-height server compared to half-height servers.

7. Dell XC Web Appliance can be easily integrated into any data center in less than 30 minutes, and can support multiple virtualized, business-critical workloads including Microsoft® Exchange, SQL Server, Oracle and SAP database applications, desktop virtualization, big data, and private cloud deployments. See Dell XC Web scale Converged Appliance Spec Sheet for more information.

8. The Dell solution incorporates Spark to run jobs up to 100X faster than MapReduce and up to 10X faster in-memory compared to disk. For more information, see Cloudera Appliance Solution Brief.

Dell - Internal Use - Confidential19

an agile, efficient foundation for growth, end-to-end

/ future ready / enterprise

20 Dell - Internal Use - Confidential

Empower yourFuture-Ready Enterprise

Start today

Conduct a Dell performance analysis, then schedule an enterprise IT consultation to learn how you can advance your IT evolution and move your business forward

For more information, visit Dell.com/futureready

Enterprise Marketing

Dell - Restricted - Confidential

Thank you

Appendix

23 Enterprise Marketing

Acquire your solution today with Dell Financial Services

Drive new economicsFinancing allows you to preserve cash for funding business innovation, not your infrastructure.

Discover how financing your

data center solutions can benefit your

business

Increase business agilityOur flexible programs, such as deferred payments and managed capacity, can help accommodate changing business scope.

Maximize efficiency Rotation leasing can lower overall TCO as much as 30% by reducing internal support costs*. Financing also helps increase operational efficiency, and DFS can manage end-of-lease return and disposal logistics.

* IDC white paper, commissioned by Dell, “Managing IT Infrastructure Renewal,” December 2012.

24 Enterprise Marketing

Builds 100x faster network, adds 10x more storage—without adding IT staff

Saves up to 50% in equipment costs

Reduces data center facility costs by 60% using energy-efficient, virtualized infrastructure

We can offer a much more robust IT platform to the organization using Dell. We can keep the business moving forward.

Jennifer S. Torlone, Senior Director, Technology and Information Services, Amerijet Holdings, Inc.

We are saving $200,000 a year in IT labor costs through the greater efficiency enabled by Dell’s integrated end-to-end solutions.

Ray Sands, Senior Technical Analyst, Elmcroft Senior Living, United States

Our experience for our users is consistently higher reliability, higher availability and higher performance.

Charlie McMahon, Vice President of Information Technology and CTO, Tulane University

Unique solutions for modern challenges

25 Enterprise Marketing

Reduces IT management time by 40%

Supports 100% annual data growth

Lowers transaction costs with ultra-efficient, highly scalable solutions

This data center was half the capital costs to build compared to our previous data centers, and has four times the rack density. It still amazes me that at this density, it is only half the cost to operate.

Dean Nelson, Vice President, Global Foundation Services, eBay

For us, Dell isn’t just a vendor. It’s a true partner.

James Lowey, Vice President of Technology, Translational Genomics Research Institute

IT staff are more productive as a result of the management simplicity of the Dell solution. We can use the time saved to focus on strategic tasks and deliver better services to customers.

Antonio Cisternino, Researcher at the Department Computing, University of Pisa

More case study options 1/2

26 Enterprise Marketing

Reduces backup times by 50%, increases database performance by 40%

Uses virtualization to increase profitability, give financial customers higher availability

Improves scalability and disaster recovery with a virtualized environment

The great thing about our Dell solution is that it’s completely scalable and easy to manage.

Servando Dominguez, Chief Technology Officer, Voxel Group, Spain

We can quickly deploy new virtual servers…taking advantage of resources we already have in place, so we’re confident that we can grow as we need to, and in a cost-effective way.

Steve Wilson, CFO, BlueSun

I had to manage the tiers and storage pools [of our previous system] every day. Now everything is simpler with the auto-tiering capabilities in the Dell solution.

Brent Estep, Senior Systems Engineer at Wheeling Hospital

More case study options 2/2

Dell - Internal Use - Confidential27Enterprise MarketingDell - Internal Use - Confidential

/ future ready / data center

Stay nimblethroughout your data center, your way

Enterprise infrastructure

Dell PowerEdgeservers

Dell Storage Dell Networking Systems management

Converged infrastructure

Dell Blueprints

Best-of-breed platforms

Engineeredsolutions

Referencearchitectures

Workload-ready

Virtual infrastructure-ready

Software-defined

Cloud-optimized

Big data-optimized

28 Enterprise Marketing

New Networking customers in 2013

Proven strategy, proven innovation

x86 Server vendor in North America, Latin America and APJ

Important new and expanded partnerships

10

#1Supplier of iSCSI and entry &mid-range storageWW and North America, respectively

24K

Ranked #1 Enterprise NAS vendor by customers

Remote mobile handheld solution which provides anywhere, anytime data center monitoring

Growth in data center and campus networking in 20133X1st

#1Product of the Year awards for VRTX

Dell had the lowest x86 warranty repair rate vs. HP, IBM

29 Enterprise Marketing

A flexible software-defined foundation for the future

IntegratedBuilt on open standards, making it easier to quickly adapt to changing needs

ModularCost-effectively scales up, down, or out as workloads and budgets dictate

AutomatedSimplifies IT operations and service delivery

Best-of-breed systems

System of systems

Server-centric, software-defined

systems

IT evolution Future-Ready IT design tenets

Hardware-accelerated | Software-based | Workload-centric