powerful networks and valuable partnerships attendees slides
TRANSCRIPT
VALUABLE PARTNERSHIPSPOWERFUL NETWORKS
HOW FITNESS PROFESSIONALS CAN CREATE PARTNERSHIPS TO ACHIEVE THEIR BUSINESS GOALS
VALUABLEMEANINGFUL SUSTAINABLEENJOYABLE
AND EXCEEDFASTER
Purpose
Plan
Profit
Partner
SUSTAINABLE
ENJOYABLE MEANINGFUL
VALUABLE
CLIENTS
BENEFITS OFPARTNERSHIPS
CONNECTIONS CONTRA
CAPABILITY
CHA-CHINGCREDIBILITY
Instantly Increased NetworksClient ReferralsCombined Capabilities Discounted and contra Product + ServicesCommission on Sales Reduced outgoingsShared Costs Media CoverageIncreased and Improved ProfileCredibility By AssociationIncreased and Improved Opportunities
SPECIFICBENEFITS OFPARTNERSHIPS
THE PROCESS1. Start Developing Your Network2. Identify Your Business Goals3. Identify Consumer Behaviour4. Identify Potential Partners5. Identify Value You Can Offer6. Create a shortlist of ideal Partners7. Chat with Potential Partners8. Identify Activations for Partnership
PARTNERSHIPSIMPROVEOUR BUSINESS
POWERFUL NETWORKS CONNECT US WITH
THAT
NETWORK
OPPORTUNITYPARTNER
QUALIFYThe network filters out
potential Partners
QUANTITYA larger
network offers more
opportunities
QUALITYHigher standard of
Partners and Opportunities
HOW NETWORKSWORK
HAVE MORE CONVERSATIONS
HOW DO IGROW MYNETWORK?
IDENTIFY YOUR
CON
SUM
ER
BEH
AVIO
UR
IDEN
TIFY
+ A
SSES
S
VALU
ESKNO
W
YOU
R
IDEN
TIFY
PA
RTN
ERS
IDENTIFYBENEFITS ON OFFER
CASE STUDY #1
JasonElliott PTW
1. Radio Station2. Physio Group3. Corporate Medical Company4. Fruit & Veg Delivery
POTENTIAL PARTNERS
ACTIVATION 1. radio station12 Week Challenge – Host & Listeners• Launch – On show• Plan given to all participants• Group Skype sessions• Tips each week on radio show• Social media interaction• Final day – Outdoor public broadcast + challenge
final test
BENEFITS radio station• £25 p/person to participate • Engaged audience• Increased audience – wom / live event• Healthy host• Social media and show content
100 participants = £2500
BENEFITS Jason• CREDIBILITY - Increased profile• CONTRA – His time for air time • CLIENTS - Warm leads• CONNECTIONS - Increased network• CREDIBILITY - Testimonials• CAPABILITY - Experience with Skype sessions• CHA-CHING – New Clients
5 x 6 mth clients = £10,000
ACTIVATION 2. physio group• Seminar / workshop at each others venue• Referrals• Collaborate for package / challenge• Share each others social media posts• Share content – blogs, social content etc• Create content– podcast, blog, videos• Share costs – venue, event, ads, training• Testimonials
BENEFITS physio + Jason• CONNECTIONS - Increased network• CLIENTS - Client referrals• CHA-CHING - Save cost (increase profits)• CHA-CHING - Save time (content sharing)• CREDIBILITY - More engaged and satisfied clients
(needs are being met and exceeded)• CAPABILITY – combined value to offer
ACTIVATION 3. corporate
• Onsite training• Motivational talks• 1:1 Coaching + Group Training• Create & train for Challenge• Digital content (pre-prepared, delivered weekly)
BENEFITS corporate• Engaged and healthy Staff• Content for communications• Relevant health and fitness knowledge inhouse• Insurance benefits• Staff retention• Could enter (win!) public awards – great exposure and
credibility• If shared on social – customer engagement
BENEFITS Jason• CHA-CHING!• Increased network• Create programme content/plan once – deliver many
times• Can lead to private clients• Opportunities to speak at corporate events
ACTIVATION 3. fruit & vegFruit & Veg Delivery Co.• Provide fruit & veg for Jason• Provide fruit – snacks for clients• Discount code for Jason’s clients• Social media posts – Jason / gym / clients• ‘Ambassador’ role for Jason & trainers• Networking opportunities – expos, events• Link to PTW on their website
ACTIVATIONJason• Encourage clients to eat fruit • Display brochures/cards next to fruit + website• Social media posts – delivery, cooking, snacking• Content - photos, blogs, fitness tips, WOD• Modelling for catalogues/website• Attend public/industry events• Connect them with radio station challenge
BENEFITS fruit & veg• Customers• Testimonials• Social media and website content• Educate and engage customers – online
and at events• Media – radio – increased network
BENEFITS Jason
• Save money• Provide more value for clients• Further endears him to clients• Network• Social media content
CASE STUDY #2
PersonalTraining Studio
PARTNER : Training Apparel & Accessories BrandWHAT THEY GIVE :• £1000 clothes for you• Kickback on sales made via your website /
gym• Your Gym/Trainer profile listed on their
website• 4 Facebook posts per year about you / your
gym• Attend tradeshows as their Trainer
ambassador
WHAT THE PERSONAL TRAINING STUDIO GIVES :• Increased network of their target market • Sales through your network (gym + website sales)• Use of gym for their photo shoot + product launch• Model for their photo shoots• Allow them to use content from your blogs• Their sponsored athletes get free use of your gym• Verbal endorsements + Product testimonials• Social media posts + photos of their gear in use• Speaking at their events, in-house teambuilding
etc.
WHAT THE PERSONAL TRAINING STUDIO GETS :• Save £ 1000 on clothing• Earn 10% on sales made (10 people spend £200)• Client referrals (10 x £1000 annual spend)• Increased Profile (network and opportunities)
They are now £11,200 better off!
TAKEACTIONNOW• Find an event to attend• Post some generous content on social media• Update your LinkedIn profile and connect with your
peers• Contact a media outlet and offer to provide content• Contact a podcast and ask to be a guest• Write a list of the benefits you could offer a partner• Watch this webinar again!
PASTEXPERIENCEGrowth Options
Opportunity
Possibility
Before you go…….. Remember, our past can limit us, but when we start to look outside the square…..amazing things happen in our lives!
These slides are just part of the education I provide for fitness professionals in collaboration with the Strength Matters global fitness education brand!
To get the full picture……see you at a Strength Matters Summit in……. London, Melbourne, Chicago, New York or San Diego!
www.attendstrengthmatters.com
A few of my clients: