powerful, dynamic effective · 2012-01-29 · & effective dynamic ways to reach your audience....
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3M Digital SignageSophisticated software and eye-catching display solutions for digital signage networks
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Powerful, & Effective
Dynamic ways to reach your audience
Higher impact
Faster response
Targeted messaging
Improved accountability
Time to think about digital signage
In today’s multimedia world,
organisations are realising that
printed promotional material just
doesn’t have the impact it used to.
But there’s a revolution building in
marketing departments around the
world – the realisation that digital
signage can be used to improve the
way organisations communicate with
their audiences.
What is ‘digital signage’?‘Digital signage’ is a broad term used to describe the use
of digital screens, such as plasma or LCD displays, to
show marketing messages. It is a unique and powerful
communications medium that provides unparalleled opportunities
to capture your audience’s attention, build brands, improve
customer experience and drive sales. Unlike printed promotional
material, digital signage allows you to display eye-catching
dynamic content and to change messages quickly and easily by
time and location.
Why is everyone talking about digital signage?■ Eye-catching impact of full motion video, graphics and sound
– making your messages stand out
■ Schedule messages by day, time and location – enabling
precise targeting to defined audiences
■ Speedy and immediate message changes – no more waiting
for new posters to be printed
■ Control exactly what is displayed where and when - globally
■ Rotate different messages within ‘playlists’ – say more to
your audiences
■ Delivers improved marketing compliance – with auditable
playout reporting
The results? Greater message impact, faster time to market, better targeted
campaigns and improved marketing compliance.
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In at the start, and here to stay 3M has been a global leader in digital signage since the end of
the 1980’s.
Since then, 3M software has been used to drive hundreds of
digital signage networks across more than 23 countries in
markets as diverse as retail, financial services, entertainment,
gaming, corporate and transportation.
With 3M you can be sure of a proactive long term partner
who will help you grow your business, offering full end-to-
end support from the initial discussion of your digital signage
objectives through to installation and network optimisation.
Whether you’re seeking a single screen execution or a global
network, 3M has the proven scale and reliability to provide
you with sustainable digital signage solutions that deliver real
business results.
A digital signage provider you can really count on
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Solid, flexible and scaleable software platform
3M™ Solo Edition Software The low cost, easy to use solution for single screen applications
Pages 6-7
3M™ Network Edition Software Advanced content management for multi-screen, multi-location
networks
Pages 8-11
3M™ Network Operations Manager Software For remote monitoring and maintenance of your entire network
infrastructure
Pages 12-13
3M™ Vikuiti™ Rear Projection Displays
Break-through form factors for large format digital displays and
on-glass applications, capturing your audiences’ attention with
sharp, high contrast images visible from any angle,
even in bright daylight
See Pages 14-15
15 years experience in strategy, network design and project management
3M regularly ranks in the top 20 global organisation that people
most prefer to deal with. That’s thanks to service levels every bit
as impressive as the innovative technologies we develop
and deliver.
See Pages 16-17
The low cost, easy-to-use software solution for single screen digital signage
3M™ Solo Edition Software
3M™ Solo Edition digital signage software enables you to display
dynamic multimedia graphics on digital screens in a single
location, grabbing your audience’s attention with eye-catching
videos, images and animations that can change by time and day.
With Solo Edition you can create playlists of standard multimedia
files, including MPEG, AVI, WMV, Flash, JPEG and HTML formats,
and schedule when you want them to play out, with to-the-
minute accuracy at any time into the future.
It is easy to set up, and its drag-and-drop approach to scheduling
will get you up-and-running in minutes, not hours.
Solo Edition software can transform your business performance
with precisely targeted multimedia messages played out on a
single digital screen, or group of screens that all display the same
images, all controlled from a single PC.
Key features of 3M™ Solo Edition software:■ Easy to install and use
■ Runs on any standard Windows XP computer with any type
of digital display, including screens in portrait or landscape
formats
■ Create playlists of different multimedia files
■ Schedule playlists to play out by time and day, with
‘to-the-minute’ accuracy at any time into the future
■ Add customisable scrolling text tickers
■ Full compatibility with all common multimedia file formats
without conversion, enabling you to use content files from
any source
■ Incorporate live feeds from a database or the internet with
scheduling of HTML files
■ Requires an internet connection for administration but not for
playback
■ Available as once-off licence purchase with no recurring
costs
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Content management software for multi-screen, multi-location digital signage networks3M™ Network Edition software puts the world of multi-screen
digital signage at your fingertips. Network Edition is the content
management and scheduling solution that enables you to
manage and remotely deliver multimedia content to any
combination of screens, in any number of locations, anywhere in
the world.
Highly scalable across global networks of screens and
compatible with all standard multimedia file formats, Network
Edition is powerful and reliable. It also has built-in flexibility to
be configured for any type of customer network configuration.
Standard set up uses servers hosted by 3M and the internet for
all communications, minimising set up costs and providing a
simple plug-and-play solution. Log in to our secure web portal
from any internet-enabled computer to manage your network.
Alternatively, use our optional server software for local hosting,
enabling communications within your organisation’s LAN or WAN
network.
3M™ Network Edition Software
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Key features of 3M™ Network Edition software:■ Runs on standard Windows XP Pro computers
■ Internet based solution using 3M-hosted servers, or use
optional server software for local hosting within a LAN
or WAN
■ Easy to use, with drag-and-drop user interface
■ Full multimedia compatibility, allowing you to use media
assets from any source in any format
■ To-the-minute scheduling of playlists, by screen or groups of
screens, at any time into the future
■ Display live data feeds such as weather or pricing
information, with scheduling of HTML pages
■ Incorporate scrolling text tickers and multiple content ‘zones’
with schedulable screen layouts
■ Application Program Interface (API) allowing third-party
applications to interface with the Network Edition engine
■ Easy-to-manage media library, with customisable folders and
tracking codes
■ Full multi-dimensional reporting detailing exactly what played
out, when and where
■ Real-time player monitoring so you can see the status of all
the players on your network
■ Automated display / projector control via RS232 connections
■ Internationalisation capabilities for web administrator
■ Once-off player software licence purchase with annual
subscription
3M™ Network Edition Optional Server Software
The freedom and flexibility to organise your digital signage network exactly how you want to.
Managing your own servers 24/7 is expensive, that’s why the standard
set up for 3M™ Network Edition software utilises servers hosted by 3M,
accessed via 3M’s secure web portal. But there are times when this isn’t
the preferred choice for customers. 3M offers three levels of customer-
hosted server capabilities that provide for greater flexibility over network
communications and independence of control when using 3M™ Network
Edition software.
Content Server Software:■ Provides the option of storing media content files within your
own firewall, or on any server you choose
■ Instead of uploading content files to the 3M server for
passing on to your networked players, with Content Server
all media files upload directly to your in-house server. Players
download content directly from your Content Server
■ Playlist instructions and admin files are still downloaded from
the 3M servers over the internet
Site Server Software:■ Optimises bandwidth for sites running multiple players by
providing a consolidated communications channel between
your 3M™ Network Edition server (whether 3M-hosted or
customer-hosted) and players within the site
■ Enables reduced bandwidth requirements at each site
because only the Site Server requires an internet connection.
Media files and playlist instructions are downloaded once to
the Site Server for local distribution to players.
■ Supports a variety of distribution methods, including:
FTP, HTTP, Satellite Multicasting and File Share
■ Allows for communications from players to Site Server
over LAN or WAN, eliminating the need for each player to
have internet access
Full Server Software:■ Installs on the customer’s own server hardware and
provides all the functionalities of 3M™ Network Edition
software without requiring access to 3M-hosted servers for
day-to-day operations*
■ All players receive their instructions, schedules and content
from the Full Server – inside your firewall or whatever
network you choose
■ Available as either Standard Edition that supports one
end-user network, or Enterprise Edition that supports
multiple end-user networks
■ The Network Edition annual subscription per player is
reduced for customers operating their own Full Server
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3M offers three levels of customer-hosted server capabilities
* The Full Server itself requires access to 3M-hosted servers for maintenance, support and licence management only
3M™ Network Operations Manager Software
Software for remote monitoring, maintenance and repair of your computing infrastructure.
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Key features of 3M™ Network Operations Manager software:■ Real time monitoring of your entire digital signage network
infrastructure
■ Secure web-based interface accessible from anywhere
■ Customisable, automated email alerts upon any hardware,
software or network problem
■ Remote control of any PC on your network, including behind
firewalls
■ Remotely view the real time output from any player
■ Complete hardware/software inventory management
■ Monitoring of network devices, such as switches and routers
■ Fully automatic anti-virus, patch management and software
deployments
■ Schedulable script execution, including machine reboot and
screen/device control
■ Complete integrated trouble ticketing
■ Customisable reporting engine
Relax knowing that you’re
monitoring, managing and
proactively maintaining your
entire digital signage network and
computing infrastructure - all from
your desktop.
A robust, reliable infrastructure is key to the success of
your digital signage network. Thankfully, with 3M™ Network
Operations Manager software, you’ll have confidence that
everything is working and be able to quickly resolve any issues
that do occur.
As a complementary solution to 3M™ Network Edition, Network
Operations Manager software continuously monitors your
digital signage network infrastructure, automatically identifying
any hardware, software or network problems as soon as they
occur, often before they have an opportunity to affect playout.
The advanced diagnostic and maintenance tools then allow
you to quickly fix those problems remotely without the need for
expensive on-site engineer call-outs.
Whether it’s routine operating system patch deployment, or
dealing with an unplanned event, 3M™ Network Operations
Manager puts you in complete control, enabling you to maximise
uptime, minimise operating costs and maximise the benefits of
your digital signage network.
3M™ Vikuiti™ Rear Projection Displays
Throw convention out of your window with eye-catching innovative displays
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Maximise the visual impact of your
digital displays. 3M™ Vikuiti™ Rear
Projection Displays offer a truly
innovative and eye-catching way to
grab your audience’s attention with
more brightness, clarity and definition
than ever before.
Brilliant performance in high ambient lightGone are the days when sunlight washes out the image on
your display. The unique, patented 3M technology enables your
projected images to cut through ambient light and really stand
out.
High contrast and colour at all viewing anglesOnly 3M™ Vikuiti™ Rear Projection provides true black and white
contrast with accurate colour rendition at all viewing angles,
ensuring your content is displayed exactly as intended.
180° viewing angleEnabling your audience to see your messages for longer as they
walk past your screen – something that’s particularly important
for retail window and media advertising applications.
Cut to any shape, any sizeBe creative and break away from the constraints of the
rectangular display screen! With 3M™ Vikuiti™ Rear Projection,
displays can be any shape you want – corporate logos for
example.
3M™ Vikuiti™ Rear Projection Window Film:■ Flexible, self-adhesive film that can be applied directly to any
window or glass partition to transform it into a digital display
screen with no visible electronics, wires or brackets
■ Cut to any shape and size
■ Available on rolls 1.2m wide in lengths of 2.5m, 5m and 10m
■ Ideal for retail store windows
3M™ Vikuiti™ Rear Projection Screens:■ Lightweight, high definition rigid acrylic screens for
suspended or free-standing installations
■ Slim, elegant 5mm profile
■ Available in 4:3 and 16:9 formats in sizes from 1.5m (60”) to
2.4m (95”) screen diagonal
■ Ideal for inside retail outlets, shopping malls, exhibition halls,
meeting rooms, control centres or reception areas
3M Consultancy, Installation and Optimisation Services
Reap the benefits from working with a full service provider with 15 years experience in digital signage.
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Digital signage strategy and network design:Leverage 3M’s 15 years experience in digital signage to help you
to define the exact business objectives for your network and to
design a solution meets your exact needs, including definition of
suitable measurement metrics.
Installation services and project management:3M is able to offer full installation services, covering both
application of 3M™ Vikuiti™ Rear Projection film and the
installation of all hardware elements. We only use 3M-Certified
engineers to guarantee the quality of the installation and we
employ professional project managers for large rollout projects.
A full installation will be preceded by a site survey with a written
report to ensure agreement on the positioning of all the system
elements.
Content design and system optimisation services:Substantiating your decision to invest in digital signage requires
reliable supporting data. That’s why we encourage all our
customers to include research and optimisation as part of any
digital signage project.
3M’s experience within the digital signage market, together with
our cognitive science and Six Sigma methodologies, have given
us valuable insights into how to maximise the effectiveness of
digital signage within retail environments. Our customers benefit
from guidance on content design through to design of research
experiments to understand and quantify the exact impact of
digital signage on your business.
3M regularly ranks in the top 20 global companies that people
most prefer to deal with. That’s thanks to service levels every
bit as impressive as the innovative technologies we develop
and deliver. With 3M you can be sure of a proactive, long-term
partner who will help you grow your business, offering full end-
to-end support from the initial discussion of your digital signage
objectives through to installation and network optimisation.
Nat West BankMadrid Airport
Trade Shows
Harrods
3M™ Vikuiti™ Rear Projection Example Installations
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Some images courtesy of 3M resellers Openeye Displays, TalkEvents, Prime Digital Media and IMagic.
Regency Duty Free
Boost Juice
Provident Bank
Petrol Forecourts
3M™ Digital Signage Example Installations
3M Digital Signage 3M United Kingdom PLC3M Centre,Cain Road, BracknellBerkshire RG12 8HT Tel: 0800 7313530 Email: [email protected] Web: www.3M.co.uk/digitalsignage
3M Ireland3M House, Adelphi Centre Dun Laoghaire Co. Dublin, Ireland Tel: 00 353 1 2803555 Fax: 00 353 1 2803509 © 3M 2007. All rights reserved.