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Online Weekly Circular Ad Survey 10/29/14Monday, November 24, 2014

Date Created: Wednesday, October 29, 2014

490Total Responses

Complete Responses: 489

Q1: How important are weekly circulars in determining where you will shop that week? (select one)Answered: 489 Skipped: 1

Q1: How important are weekly circulars in determining where you will shop that week? (select one)Answered: 489 Skipped: 1

Q1: How important are weekly circulars in determining where you will shop that week? (select one)Answered: 116 Skipped: 0

Q2: How important are weekly circulars in determining what you will purchase while shopping? (select one)Answered: 489 Skipped: 1

Q2: How important are weekly circulars in determining what you will purchase while shopping? (select one)Answered: 489 Skipped: 1

Q3: How would you rate the value you receive from ShopRite’s weekly circulars? (select one)Answered: 489 Skipped: 1

Q3: How would you rate the value you receive from ShopRite’s weekly circulars? (select one)Answered: 489 Skipped: 1

Q4: How often do you consult ShopRite’s weekly circular to plan your shopping trip? (select one)Answered: 487 Skipped: 3

Q4: How often do you consult ShopRite’s weekly circular to plan your shopping trip? (select one)Answered: 487 Skipped: 3

Q5: How often do you use online coupons when shopping at ShopRite? (select one)Answered: 487 Skipped: 3

Q5: How often do you use online coupons when shopping at ShopRite? (select one)Answered: 487 Skipped: 3

Q6: How often do you view ShopRite’s online weekly circular?Answered: 489 Skipped: 1

Q6: How often do you view ShopRite’s online weekly circular?Answered: 489 Skipped: 1

Q6: How often do you view ShopRite’s online weekly circular?Answered: 116 Skipped: 0

Q7: How easy is it to view ShopRite’s online weekly circular?Answered: 410 Skipped: 80

Q7: How easy is it to view ShopRite’s online weekly circular?Answered: 410 Skipped: 80

Q9: Are you a member of ShopRite’s Price Plus Club program? (select one)Answered: 487 Skipped: 3

Q9: Are you a member of ShopRite’s Price Plus Club program? (select one)Answered: 487 Skipped: 3

Q10: How would you rate the value you receive from ShopRite’s Price Plus Club program? (select one)Answered: 478 Skipped: 12

Q10: How would you rate the value you receive from ShopRite’s Price Plus Club program? (select one)Answered: 478 Skipped: 12

Q11: How would you rate the degree to which special offers from the Price Plus Club program are relevant to you and your family? (select one)Answered: 476 Skipped: 14

Q11: How would you rate the degree to which special offers from the Price Plus Club program are relevant to you and your family? (select one)Answered: 476 Skipped: 14

Q12: How important is it to receive special offers from a retailer’s loyalty card program that are tailored to your needs? (select one)Answered: 475 Skipped: 15

Q12: How important is it to receive special offers from a retailer’s loyalty card program that are tailored to your needs? (select one)Answered: 475 Skipped: 15

Q13: What are the best ways for ShopRite to communicate with you about special offers, new products, etc.? (check up to three)Answered: 488 Skipped: 2

Q13: What are the best ways for ShopRite to communicate with you about special offers, new products, etc.? (check up to three)Answered: 488 Skipped: 2

Q13: What are the best ways for ShopRite to communicate with you about special offers, new products, etc.? (check up to three)Answered: 115 Skipped: 1

Q14: How much time per week do you spend on the Internet outside of work? (select one)Answered: 488 Skipped: 2

Q14: How much time per week do you spend on the Internet outside of work? (select one)Answered: 488 Skipped: 2

Q15: How often do you go on the Internet to plan a grocery shopping trip? (select one)Answered: 489 Skipped: 1

Q15: How often do you go on the Internet to plan a grocery shopping trip? (select one)Answered: 489 Skipped: 1

Q16: Which of the following social media sites/vehicles do you use at least once per week? (select all that apply)Answered: 399 Skipped: 91

Q16: Which of the following social media sites/vehicles do you use at least once per week? (select all that apply)Answered: 399 Skipped: 91

Q17: Do you own a smartphone? (select one)Answered: 486 Skipped: 4

Q17: Do you own a smartphone? (select one)Answered: 486 Skipped: 4

Q17: Do you own a smartphone? (select one)Answered: 115 Skipped: 1

Q18: How often do you use your smartphone to help you shop for groceries? (select one)Answered: 358 Skipped: 132

Q18: How often do you use your smartphone to help you shop for groceries? (select one)Answered: 358 Skipped: 132

Q18: How often do you use your smartphone to help you shop for groceries? (select one)Answered: 98 Skipped: 18

Q19: To what degree do you look for special offers from third-party discount or coupon sites such as Ibotta, coupons.com, etc.? (select one)Answered: 488 Skipped: 2

Q19: To what degree do you look for special offers from third-party discount or coupon sites such as Ibotta, coupons.com, etc.? (select one)Answered: 488 Skipped: 2

Q20: To what degree do you look for and use manufacturer FSI coupons (free-standing inserts) like those typically found in the Sunday newspaper? (select one)Answered: 490 Skipped: 0

Q20: To what degree do you look for and use manufacturer FSI coupons (free-standing inserts) like those typically found in the Sunday newspaper? (select one)Answered: 490 Skipped: 0

Q22: What is the primary influence over which grocery store you shop at in a given week?Answered: 478 Skipped: 12

Q22: What is the primary influence over which grocery store you shop at in a given week?Answered: 478 Skipped: 12

Q22: What is the primary influence over which grocery store you shop at in a given week?Answered: 114 Skipped: 2

Q23: Do store's weekly circulars affect where you shop?Answered: 486 Skipped: 4

Q23: Do store's weekly circulars affect where you shop?Answered: 486 Skipped: 4

Q23: Do store's weekly circulars affect where you shop?Answered: 116 Skipped: 0

Q25: In what age group are you a member? (select one)Answered: 490 Skipped: 0

Q25: In what age group are you a member? (select one)Answered: 490 Skipped: 0

Q27: Which range best describes your total household income?Answered: 478 Skipped: 12

Q27: Which range best describes your total household income?Answered: 478 Skipped: 12

Q28: What is your highest level of education completed?Answered: 479 Skipped: 11

Q28: What is your highest level of education completed?Answered: 479 Skipped: 11

Q29: What is your gender?Answered: 476 Skipped: 14

Q29: What is your gender?Answered: 476 Skipped: 14

Q30: Would you best describe yourself as?Answered: 457 Skipped: 33

Q30: Would you best describe yourself as?Answered: 457 Skipped: 33