power to the people - building engagement online
DESCRIPTION
Three tips to build engagement across websites, blog and social media.TRANSCRIPT
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Pixel/Point Press – Social Media & SEO
How do you get someone to care about your message?
Three tips…
Grow your followers carefully
Growing Followers• Focus on high-quality target market• Do not invite friends, family, etc. to join• Ultimately hurts EdgeRank
• Resist the urge to give something away• Keep all advertising highly targeted• Don’t pay to connect with uninterested parties
Allocate resources well
Spend It Wisely• Invest in content and your site first• Your content is higher priority than third-party
aggregation/collation• Your site comes before social networks• Don’t lose that balance as you expand
Use Good Manners• Reply to all comments, mentions, retweets,
direct messages• Say thanks for shares, likes, new fans and
followers• Acknowledge negative feedback politely• Don’t try to fight back• Ignoring it isn’t good enough
Questions?