power pointseller show
TRANSCRIPT
Introduction for SellersFirst off, thank you for visiting
our Web Site at www.EverettRealEstate.com and your interest in the housing market in our area! This presentation is our introduction to you and some of the services we can offer you as your Buyer’s Agent. Just hit the “Enter Key” on your computer to advance each slide. So, sit back and enjoy our presentation at your own pace.
Welcome to Windermere Offices are locally owned and neighborhood oriented
Experienced agents and multi-faceted marketing programs for every market segment
Cutting-edge Web site and agent technology tools
Real estate industry leading Web site windermere.com
Community commitment through the Windermere Foundation
Welcome HomeKnow that your happiness is our only goal. There are few things in life more important than your home.
We understand that a home is about making memories and a place where dreams come true. It’s about family, friends and experiences you cherish. A home is where life takes place.
Our part in this process is to help you easily, quickly and safely reach the next chapter of your life.
Your rights in this
PartnershipYou have the right to: Expect prompt and caring service. All of the correct information, immediately. Find exactly what you want quickly and easily. Expect us to know everything about the home, the
neighborhood and your dreams. Expect us to guide you through every step of the process. The ultimate real estate experience.
We fully expect to honor your rights and because of that, ourjourney will be mutually rewarding.
Our Extended Family
Windermere at a glance
Established 1972
Number of offices 350
Number of agents 7,500
Gross transactions $21 billion
For more than three decades, we’ve been providing memorable experiences for our clients in a way that’s uniquely Windermere.
Our Extended FamilyOur commitment to building vibrant communities has helped our company grow from one office to more than 350 offices, with 7,500 sales associates in ten states.
We really appreciate the chance to get to know you, our clients, in neighborhoods across the West.
Windermere
Foundation
Helping Homeless Families Created in 1989
Supports programs that help homeless and low-income families
Every time we complete a real estate transaction, we make a donation to the Foundation
Windermere
Community Service Day
Dedicated to the Community One day each year, since 1984
All Windermere associates take off a day give back to the communities in which we live and work
Hands-on assistance to organizations in our community
Coordinating
the Closing
How we Help You
Sell Your HomeOur responsibilities:
Explain basic real estate principles
Research your home’s value
Market your property
Negotiate the purchase
Help close the transaction
Sources buyers use in their home search
Finding Buyers for
Your Home
Where buyer found home theyeventually purchased
Finding Buyers for
Your Home
Marketing
Your Property
My customized marketing approach includes: Preparing your home for sale
Maximizing advertising and marketing opportunities both online and in print
Your property included on www.windermere.com and the Multiple Listing Service for maximum exposure to potential buyers
Put Your Home on
Our Home PageAttract Buyers on Windermere.com Our Photo Gallery
feature lets buyers take a virtual tour
The myWindermere feature sends buyers an e-mail if your home is a match
Open House search lets buyers know when your house will be held open.
Attracting Buyers with
Online Advertising
We will use online advertising opportunities to get your property in front of potential buyers. One such opportunity is with Trulia.com.
Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.
Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process.
Positioning Your Home
on the Market
Recognizing
Key Market Factors
We do not control: Location Competition Market Conditions
We can control: Condition of the house Terms Price
The 80/20 Rule
There are two major factors in selling your home:
Pricing Your Property
Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time.
Pricing Your Property Pricing strategy depends on market conditions
Best exposure during the first 3 to 5 weeks
Well-priced homes sell quickly
The longer a home is on the market, the lower the selling price
The “right” price attracts qualified buyers
Overpricing a property loses buyers that are looking and are ready to purchase at the “right” price
Increase Marketability
Showing Your Property
Strategies to target the most interested buyers: Real estate agent previews
Windermere.com Open House search
Controlled access to your property
Create a welcoming Open House experience
Buyers Go Beyond Search on
Windermere.com
Windermere.com
Buyers enjoy features such as: Photo Gallery Interactive map search myWindermere RSS Feeds Open House search
Our Website Attracts Buyers
Windermere’s Exclusive
Photo GalleryPhoto Gallery is a multi-media presentation tool that we can use to highlight your property’s best features.
Take a virtual tour of the home anytime online.
Include unlimited high quality photos featuring exterior and interior shots.
PDF, Flash and video files can also be attached to the Photo Gallery