REVLONIngyin Hmwe

Aye Pwint PhyuSoe Mon ThantSaw Yu Nandar

10/3/2015

• Sells cosmetics, skin care, fragnance and personal care

• Head office is in New York, US

• Founded in 1932 by Charles Revson and his brothers Joseph and Joe Roberts

• Along with Charles Lachman, a chemist who contributed “L” in the name Revlon

• Started with single product: nail polishes

• In 1937, started selling polishes in department stores & drug stores

• Within 6 years, became a multimillion dollar organization

• In 1940, offered an entire manicure line &lipsticks

• During World World 2, created makeup & related products

• After World World 2, listed as US company

• In 1955, changed into public company

COMPANY MARKET SHARE

STRATEGIES TO REVLON’S SUCCESS

Three main parts

1. “We make lipstick”

•Means “We keep IT simple”.

•“Copy everything, every file but be it a document or a database and always meant for disaster recovery (DR) purposes.”

•Be everything simple.

2. “Trust but verify”

•Workers and employees (The way they work, personality, etc)

•Products(Quality, ingredients, etc)

3. “Disaster recovery is not just a plan put on paper.”

•Started in May 2011

•Reduced document printing output from 750,000 pages a year to zero

•Reduced energy consumption by 72%, the number of switch ports by 3,600 ports to 400-500.

Advertising• Until 1940s, magazine advertisements, drawn by hand

in black and white

AdvertisingIn beginning of 1945, began full-color photographicsUsed exotic and unique names"Paint the Town Pink""Fatal Apple""Bachelor's Carnation""Sweet Talk""Fashion Plate"

Advertising

AdvertisingDorian Leigh (one of the world's first models), for Ultra Violet.

AdvertisingFeatured a wide age range in 1980s

Milla Jovovich Audrey Hepborn

AdvertisingIn 1980s and 1990s, dropped fashion models and focused on movie stars

Jaime King Susan SaradonHalle Berry

Advertising

Jennifer Connelly Emma Stone

AdvertisingJessica Biel, the newest model in January,2010

REVLON CARES

-Safety-Social-Environmental-Regulatory

SAFETY- Provide our customers with high-quality,

safe and effective products - Our employees with a safe workplace

SOCIAL- To Enhance women’s lives through our products- Support philanthropic activities - The Revlon Run Walk- To raise money and awareness for breast

and ovarian cancer

ENVIRONMENTAL- Reduce the environmental impact of

our operations - Compliance with all applicable laws

affecting our opearations - Reduction in total waste generation and disposal costs- Use of sustainble ingredients and packing wherever possible

REGULATORY- Ensure that our products and operating facilities meet or exceed all applicable standards

SWOT Analysis

S W

TO

• 1st brand, extend Indian market, helped by US artists

• Well-managed distribution channel

Strengths

• Weak financial position• High turnover• Weak marketing areas

Weaknesses

• Increase sales• Joint venture

leads to opportunities

Opportunities

• A lot of competitors• Requires heavy budgets• Selling online reduces

customer relations

Threats

SWOT

Analysis

Key Trends

1

2Introduction of men specific product range

Booming skin care segment

Rise of “Masstige” product segment

Increasing focus on natural products

3

4“BeyondNatural”

Pricing Policy

3. Selecting

final price

1. Estimating

Cost

2. Selecting

a pricing method

Welcome to

Revlonwww.revlon.com/careers