power point presentation permission corp overview with online shopping 10 aug 09 jeff glazer
DESCRIPTION
PermissionCorp has a leading Onlien Rewards program to drive sales to its reward partner e commerce stores. This presentation is an overview of RewardsCentral award winning Online Shopping networkTRANSCRIPT
Your direct connection to customers online
Leading International Provider of Online Marketing & Advertising
Agenda for today
Introduction
PermissionCorp overview
Product overview
Pricing & Targeting
Case Studies
Opportunities in the market
Workshop
Questions
The PermissionCorp Group
The PermissionCorp consumer network brands
Your direct connection to consumers online
AUSTRALIA NEW ZEALAND TAIWAN UNITED KINGDOM
Our clients include…
Our services…
• Permission Email
• Consumer Market Insights
• Online Shopping Network
• Customer Acquisition
• Banner Advertising
• Text-based Advertising
RewardsCentral, part of the PermissionCorp group of companies,
is one of Australia’s leading providers of online marketing and
advertising
Established 1999
Multi-award winner
Leading provider of permission marketing services to bluechip companies
Who is RewardsCentral?
About RewardsCentral
• Australia’s largest Virtual Mall
• $20m+ direct online sales p.a.
• 1.3 million registered members
• Over 500,000 active members
• $10m+ on member acquisition
• 10 years online experience
• Numerous #1 Hitwise awards
• Fast 100 in BRW magazine
Database Snapshot
B2C & B2B Profiling
32% are parents with kids under 18 living at home
57% are Travel Enthusiasts
8% work in managerial positions
74% have broadband connections at home
35% have over 2 credit cards
73% are over 25 years old
10% are seniors over 55 years old
A Few Recent Awards…
Why partner with us?
LEADING PROVIDERWith Proven success
EXTENSIVE REACHLargest
consumer panel
CLEAN, FRESH DATA5,000 new opt-in members p/wk
TARGETED MESSAGINGUnlimited targeting / segmentation
with 3-day turnaround
RESULTS DRIVEN Comprehensive Reporting – live for each campaign
Just a Few Of Our Campaigns
Just a Few Of Our Campaigns
Case Studies
Client: Dodo
Campaign: CPA July 2009
Targeting: Random
Case Studies
Client: ANZ
Campaign: CPM/CPA July 2009
Targeting: Full member database
Case Studies
Client: Hewlett Packard
Campaign: CPM July 2009
Targeting: 0-1000 employees OR responsibility in IT
decision making - printers
Case Studies
Client: Hyundai
Campaign: CPM June 2009
Targeting: members who answered a poll question on
intent to buy a small car
Case Studies
Client: Career One
Campaign: CPM May 2009
Targeting: Aged 18+; interest in job search
Case Studies
Client: WSPA
Campaign: CPM June 2009
Targeting: Females 18-45 interested in the environment.
Email as an Effective Sales Driver
AdNews Australia, June 5th 2009
SYDNEY:
A study has found that 47% of Australian respondents make purchases online or offline as a result ofopening an email.
The Epsilon’s Global Consumer Email Study of 4000 consumers in 13 countries found the average Australian receives over 180 emails a week, 10% more than other Asia Pacific respondents.
However, this is less than those in Europe (200) and North America (300).
In Australia, on average 85 of a consumers emails received per week are considered as spam.
Epsilon spokesperson Dominic Powers said 61% of Australian respondents opened a permission based email on the basis of the "from" line while 21% opened it from the subject line.
“The types of subject lines that compelled Australian respondents to open a permission based email were largely associated with bargains.
Free product offers stood at 68% and discount offers 62%.”
He said special offers were also high on the preferred emails that Australian respondents would like to receive at 32%.
Powers also noted that the a new definition of spam had evolved to include irrelevance and contact saturation.
“Marketers need to work harder to create emails which have a high level of relevance, personalisation and ensure that the timing of emails is what the user wants.”
The survey was conducted by ROI Research.
Online Shopping Network
PermissionCorp’s Loyalty Marketing Program drives traffic to your online store front
It is performance based, so that the store only pays when it works
It allows you to track feedback and customer satisfaction
Online Shopping Network
PermissionCorp rewards its huge membership base for shopping online at its Reward Partners, by rewarding them with points for each and every purchase
These points can then be redeemed for cash and prizes or donated to a Charity
How the program works for consumers
Step 1 - Member signs in and searches for a product or shop
Step 2 - Member selects a Reward Partner, clicks on a tracked referral link and starts shopping
How the program works for consumers
Step 3 - Member selects and purchases product from Reward Partner’s website
How the program works for consumers
Step 4 - A claim for rewards is made for the Reward Partner via an automatic or manual claiming process
How the program works for consumers
Contact Details
Head Office
Australia
Level 10, 201 Pacific Highway
St Leonards NSW 2065
Telephone +61 2 9409 8600
www.permissioncorp.com