power of hands survey 2018 - essity · power of hands survey 2018 1. demographics 2 sweden 17% 508...
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Power of Hands
Survey 2018
1
Demographics
2
Sweden 17% 508
UK 17% 510
USA 17% 515
France 17% 515
Germany 17% 509
Mexico 16% 503
Male 49% 1486
Female 51% 1568
Other 0% 6
- 29 19% 593
30-39 22% 686
40-49 19% 573
50-59 17% 511
60-65 9% 289
66 + 13% 408
Country Share Count
Gender Share Count
Age Share Count
Under age 3 12% 352
Ages 3-7 15% 458
Over age 7 45% 1366
No 40% 1239
Metropolis (+1 million) 18% 563
City (100.000 -1 million) 32% 970
Town (10.000 - 100.000) 30% 927
Village (< 10.000) 20% 600
City Share Count
Children Share Count
Full time employment 46% 1411
Part time employment 12% 362
Self-employed 7% 201
Student 4% 134
Retired 18% 544
Taking care of home 7% 208
Jobseeker/unemployed 5% 140
None of the above 2% 60
I currently work…
At an office 51% 1006
In a restaurant/other professional kitchen 4% 77
In healthcare (e.g. hospital, nursing home) 8% 152
In industry/manufacturing 8% 150
In sales (e.g. store personnel) 7% 141
None of the above 23% 448
Occupation Share Count
Industry Share Count
Snapshots
3
44%
of full-time employees
want hand hygiene to
be given higher priority
at work
1 in 3
would be more
satisfied if people
around them washed
their hands properly
47%
would be more willing to
eat again at a restaurant
with clear routines
for hand hygiene
8 in 10
wash their hands to
protect themselves,
while 1 in 10 wash to
protect others
1 in 4
would wash their
hands more often it
they knew it would
benefit others
18%
often avoid physical
contact with others
due to hand hygiene
worries
1 in 2
consider people with
proper hand hygiene
to be more
conscientious
4 in 5
think they wash their
hands often enough,
while only 1 in 5 think
that others do
Main findings (1/2)
4
Clean hands can increase well-being of people around you
8 in 10 say knowing that people around them wash their hands properly would have a positive impact on their state of mind.
• If everyone washed their hands properly, people would feel 1.) more comfortable (43%), 2.) more secure (34%), 3.) more satisfied (31%),
and 4.) happier 23%.
Clean hands can make others more comfortable touching and interacting
Knowing that everyone else washes their hands properly would make almost 1 in 2 (45%) more comfortable in situations involving physical
contact.
• If everyone washed their hands properly, people would be more comfortable 1.) shaking hands with others (45%), 2.) touching strangers
(28%), 3.) helping someone in need in a public space (23%), and 4.) hugging others (15%).
Clean hands can have a positive effect on family life
1 in 2 would act differently towards their family or partner If they washed their hands properly.
• If family members washed their hands properly, people would 1.) be more willing to share devices with them (26%), 2.) be more intimate
with them (20%), 3.) hug them more often (16%), and 4.) be more loving towards them (16%).
People with good hand hygiene are perceived more favorably
People who regularly wash their hands are considered to be more highly regarded by almost 9 in 10 (85%)
• People who wash or sanitize their hands more often, generally are perceived to be 1. ) more conscientious (50%), 2.) more considerate of
others (42%), 3.) more professional (26%), and 4.) more trustworthy (26%).
Main findings (2/2)
5
People believe themselves to be better than others at handwashing
• Almost 8 in 10 (75%) globally think they wash their hands often enough during a day, while almost 6 in 10 (55%) don’t think other people wash their
hands as much as they should do.
• Almost 1 in 5 (18%) often avoid physical contact with others because of hand hygiene worries.
Today, hand washing is typically an egoistic act
• Almost 1 in 4 (24%) rarely reflect on how their hand hygiene affects people around them.
• 8 in 10 say they wash their hands to protect themselves from infections, while only 1 in 10 (14%) wash their hands to protect others from acquiring their
infections.
Understanding that clean hands benefit others can make people more willing to wash their hands
Almost 1 in 4 (23%) would wash their hands more often if they knew that it would have a positive impact on others.
Employees want improved hand hygiene at work
• Among people with full time employment, more than 4 in 10 (44%) want hand hygiene to be given higher priority at work.
• More than 1 in 5 full time employees would be more comfortable being at work if others washed their hands properly.
Implementing hand washing routines can boost employee satisfaction
Knowing that everyone at work washes their hands properly would have a positive impact on the well-being of almost 8 in 10 full time employees.
• If everyone at work washed their hands properly, employees would feel: 1.) more comfortable (44%), 2.) more secure (37%), 3.) more satisfied (34%), and
4.) happier (23%).
Implementing hand washing routines can increase customer loyalty
• Noticing that the staff in a restaurant have clear routines for hand washing makes almost 1 in 2 (47%) more willing to eat there again.
5%
28%
32%
31%
33%
32%
34%
25%
36%
31%
33%
35%
46%
44%
39%
20%
17%
20%
18%
15%
13%
31%
15%
18%
13%
12%
6%
7%
Mexico
Total
USA
UK
France
Germany
Sweden
Never Sometimes Often All the time Don't know
How often are you worried about becoming ill due to poor hygiene?6
Mexicans worry most about becoming ill due to
poor hygiene
7 Imagine these daily situations, when do you usually wash your hands?
Whether you wash before or after is dependent on the
activity
78%
90%
59%
43%
21%
14%
12%
10%
9%
75%
58%
75%
78%
33%
31%
60%
34%
15%
Before After
Treating wounds
Cooking / Preparing food
Caring for someone who is sick
Changing diapers
Attending a meeting
Sharing devices (eg. a tablet or smartphone)
Traveling by public transport
Shaking hands with a new acquaintance
Greeting someone with a hug 63%
50%
24%
51%
41%
9%
7%
4%
4%
I usually don’t
People are highly aware of bad
handwashing habits
Which of the following statements applies to you?8
50%
47%
28%
24%
23%
18%
5%
5%
I usually notice when people don’t wash their hands in situations where they
shouldNoticing that the staff in a restauranthave clear routines for hand washingmakes me more willing to eat there…
I would like hand hygiene to be givenhigher priority at work
I rarely reflect on how my hand hygieneaffect others
If I knew that it would have a positiveimpact on others, I would wash my
hands more oftenI often avoid physical contact with othersbecause I worry that they have bad hand
hygiene
I don’t think it’s important to maintain a good hand hygiene
None of the above
Thoughts on handwashing look similar
between markets
Which of the following statements applies to you?9
23%
31%
8%
13%
45%
49%
18%
23% 23%
5%
15%
49%
41%
22%
25%
22%
3%
17%
54%
43%
25%
20% 20%
8%
18%
51%50%
31%
15%
22%
6%
23%
48%
42%
27%
31%
25%
2%
21%
53%
59%
48%
If I knew that it wouldhave a positive impact onothers, I would wash my
hands more often
I rarely reflect on how myhand hygiene affect
others
I don’t think it’s important to maintain a good hand
hygiene
I often avoid physicalcontact with others
because I worry that theyhave bad hand hygiene
I usually notice when people don’t wash their
hands in situations where they should
Noticing that the staff in arestaurant have clear
routines for handwashing makes me morewilling to eat there again
I would like hand hygieneto be given higher priority
at work
Sweden UK USA France Germany Mexico
Germans say they touch more than twice as
many people as Brits
How many people would you estimate that you touch in a normal day?10
20,3
16,6
12,9
12,4
10,6
9,3
8,1
Germany
Mexico
Total
France
Sweden
USA
UK
13,312,5
Men Women
Office workers want hand hygiene to be
given higher priority at work
I would like hand hygiene to be given higher priority at work11
48%
47%
45%
44%
42%
At an office
In Sales
In industry/manufacturing
In a restaurant/other professional kitchen
In healthcare
I currently work…
Filter: Full time employment
… but they also wash their hands the least
How many times on average would you say you wash your hands in a normal day?12
18
16
11
10
9
In a restaurant/other professional kitchen
In healthcare
In Sales
In industry/manufacturing
At an office
I currently work…
People would feel more comfortable and secure if they
knew their surroundings washed their hands properly
If I knew for sure that people around me washed their hands properly, I would13
43%
34%
31%
23%
14%
13%
20%
Feel more comfortable
Feel more secure
Feel more satisfied
Feel happier
Be more spontaneous/open to newexperiences
Feel less stressed
None of the above
Mexicans see the need for better
handwashing habits the most
If I knew for sure that people around me washed their hands properly, I would14
29%
27%
54%
31%
25%
35%
France
Germany
Mexico
Sweden
UK
USA
Feel more secure Feel more comfortable Feel happierFeel less stressed Feel more satisfied
Be more spontaneous/
open to new experiences
14%
7%
13%
11%
15%
18%
15%
37%
22%
17%
24%
21%
34%
34%
36%
29%
25%
31%
17%
15%
17%
12%
13%
12%
40%
27%
57%
39%
42%
54%
Handwashing habits affects how we feel about
using public restrooms
If I knew for sure that people around me washed their hands properly, I would feel more comfortable15
51%
45%
37%
32%
28%
23%
18%
15%
14%
13%
10%
1%
16%
Using public restrooms
Shaking hands with others
Eating out
Eating dinner at someone else's house
Touching strangers
Helping someone in need in a public…
Paying at the cashier
Hugging others
Working in an open workspace
Being at work
Collaborating with colleagues or…
Being in school
None of the above
Women say they wash their hands more
than men
How many times on average would you say you wash your hands in a normal day?16
11,3
11,1
10,2
10,1
10,0
9,7
9,0
Sweden
Germany
Total
Mexico
UK
USA
France
8,9
11,4
Men Women
Good handwashing habits in families
increase technology sharing
If I knew for sure that my family or partner washed their hands properly, I would17
26%
20%
16%
16%
5%
50%
Be more willing to share devices withthem (ex. tablet or smartphone)
Be more intimate with them
Be more loving towards them
Hug them more often
Play with my children more often
None of the above
It is especially important to families with
young children
If I knew for sure that my family or partner washed their hands properly, I would18
30%
26%
20%
20%
20%
31%
Be more willing to share devices withthem (ex. tablet or smartphone)
Be more intimate with them
Hug them more often
Be more loving towards them
Play with my children more often
None of the above
Filter: Has children between 0-7 y.o.
Good handwashing habits are important to
all markets
If I knew for sure that my family or partner washed their hands properly, I would19
15%
8%
18%
15%
16%
22%
France
Germany
Mexico
Sweden
UK
USA
22%
23%
38%
18%
21%
31%
20%
20%
20%
25%
15%
20%
18%
11%
19%
17%
14%
19%
5%
5%
9%
7%
10%
8%
Filter: Has children
Hug them more often
Be more willing to share
devices with them (ex. Tablet
or smartphone) Be more loving towards themBe more intimate with them
Play with my children more
often
People who wash their hands more often are seen as both
more conscientious and considerate of others
In my experience, people who wash and/or sanitize their hands more often, generally20
50%
42%
26%
26%
17%
10%
15%
Are more conscientious
Are considerate of others
Are more trustworthy
Are more professional
Have good character
Are more successful
None of the above
People in larger cities think frequent hand washers
are generally more trustworthy and successful
In my experience, people who wash and/or sanitize their hands more often, generally21
32%30%
23%18%20%
16%19%14%
36%
41%
47%
44%
29%25%26%
23%
48%49%
51%52%
15%
13%
9%
5%
MetropolisCityTownVillage
Are more trustworthy
Are more professional
Are considerate of others
Are more conscientious
Have good character
Are more successful
Are more trustworthy
Are more professional
Are considerate of others
Are more conscientious
Have good character
Are more successful
How often do you worry about becoming ill due to poor hygiene?
22
Most think they wash their hands enough,
but that others do not
19%
75%
55%
16%
Yes No
Do you think other people wash their hands as
much as they should during the day?
Do you think you wash your hands often
enough during a day? 9%
26%
Don’t know
Do you think you wash your hands often enough during a day? Based on your experience, do you think other people wash their hands as much as they should during the day?
23 Think about the daily situations in which you wash your hands. Would you say that you usually do it to protect yourself or to protect others?
7%11% 11% 14%
21%15%
18%
87% 83% 81% 80%78%
75% 75%
GER USA SWE TOTAL MEX UK FRA
Mexicans most likely to wash their hands to
protect others
Mainly to protect myself
Mainly to protect others
Don’t know 6% 6% 8% 1% 10% 7%6%