power of google analytics - ares
TRANSCRIPT
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THE POWER OF GOOGLE ANALYTICS
THOMAS BOSILEVACDIR. GLOBAL MEASUREMENT STRATEGIES
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It is awe-inspiring,calming, and !"antic
WE LOVE TO STARE AT THE STARS
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BUT NOT VERY PRODUCTIVE
It is awe-inspiring,calming, and !"antic
WE LOVE TO STARE AT THE STARS
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...UNLESS YOU KNOW WHAT YOU ARE LOOKING FOR
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AWARE ENGAGE
CONVERTNURTURE SOCIAL
WE USE CONSTELLATIONS TO ORGANIZE
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NORMAL REPORTING
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AWARENESS REPORTS
HOW ARE USERS COMING TO THE SITE?
WHICH TERMS ARE PEOPLE USING TO FIND
YOU?
HOW WELL IS ADVERTISING
PERFORMING?
ARE WE GAINING VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD I WORRY ABOUT?
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AWARENESS REPORTS
HOW ARE USERS COMING TO THE SITE?
WHY
WHICH TERMS ARE PEOPLE USING TO FIND
YOU?
HOW WELL IS ADVERTISING
PERFORMING?
ARE WE GAINING VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD I WORRY ABOUT?
![Page 9: Power of Google Analytics - aRes](https://reader034.vdocuments.site/reader034/viewer/2022052117/5a6e3ff47f8b9a90468b5569/html5/thumbnails/9.jpg)
AWARENESS REPORTS
HOW ARE USERS COMING TO THE SITE?
WHY
WHICH TERMS ARE PEOPLE USING TO FIND
YOU?
HOW WELL IS ADVERTISING
PERFORMING?
ARE WE GAINING VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD I WORRY ABOUT?
![Page 10: Power of Google Analytics - aRes](https://reader034.vdocuments.site/reader034/viewer/2022052117/5a6e3ff47f8b9a90468b5569/html5/thumbnails/10.jpg)
AWARENESS REPORTS
HOW ARE USERS COMING TO THE SITE?
WHY
WHICH TERMS ARE PEOPLE USING TO FIND
YOU?
HOW WELL IS ADVERTISING
PERFORMING?
ARE WE GAINING VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD I WORRY ABOUT?
![Page 11: Power of Google Analytics - aRes](https://reader034.vdocuments.site/reader034/viewer/2022052117/5a6e3ff47f8b9a90468b5569/html5/thumbnails/11.jpg)
AWARENESS REPORTS
HOW ARE USERS COMING TO THE SITE?
WHY
WHICH TERMS ARE PEOPLE USING TO FIND
YOU?
HOW WELL IS ADVERTISING
PERFORMING?
ARE WE GAINING VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD I WORRY ABOUT?
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ENGAGEMENT REPORTSWHAT ARE USERS
INTERESTED IN?
HOW MANY PAGES DO VISITORS STAY FOR?
WHICH EVENTS* ARE VISITORS UTILIZING?
HOW MUCH TIME IS BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF MY USERS?
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ENGAGEMENT REPORTS
WHAT ARE USERS INTERESTED IN?
HOW MANY PAGES DO VISITORS STAY FOR?
WHICH EVENTS ARE VISITORS UTILIZING?
HOW MUCH TIME IS BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF MY USERS?
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ENGAGEMENT REPORTS
WHAT ARE USERS INTERESTED IN?
HOW MANY PAGES DO VISITORS STAY FOR?
WHICH EVENTS ARE VISITORS UTILIZING?
HOW MUCH TIME IS BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF MY USERS?
![Page 15: Power of Google Analytics - aRes](https://reader034.vdocuments.site/reader034/viewer/2022052117/5a6e3ff47f8b9a90468b5569/html5/thumbnails/15.jpg)
ENGAGEMENT REPORTS
WHAT ARE USERS INTERESTED IN?
HOW MANY PAGES DO VISITORS STAY FOR?
WHICH EVENTS ARE VISITORS UTILIZING?
HOW MUCH TIME IS BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF MY USERS?
![Page 16: Power of Google Analytics - aRes](https://reader034.vdocuments.site/reader034/viewer/2022052117/5a6e3ff47f8b9a90468b5569/html5/thumbnails/16.jpg)
ENGAGEMENT REPORTS
WHAT ARE USERS INTERESTED IN?
HOW MANY PAGES DO VISITORS STAY FOR?
WHICH EVENTS ARE VISITORS UTILIZING?
HOW MUCH TIME IS BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF MY USERS?
![Page 17: Power of Google Analytics - aRes](https://reader034.vdocuments.site/reader034/viewer/2022052117/5a6e3ff47f8b9a90468b5569/html5/thumbnails/17.jpg)
CONVERSION REPORTSWHY
WHERE ARE MY CONVERSIONS COMING
FROM? DO VISITORS BUY ON THE FIRST OR OTHER
VISITS?
WHICH CONVERSIONS ARE PROVIDING THE
MOST ROI?
IS THERE A LINK BETWEEN ORGANIC AND
PAID ADVERTISING ON CONVERSIONS?
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WHERE ARE MY CONVERSIONS COMING
FROM?
DO VISITORS BUY ON THE FIRST OR OTHER
VISITS?
WHICH CONVERSIONS ARE PROVIDING THE
MOST ROI?
IS THERE A LINK BETWEEN ORGANIC AND
PAID ADVERTISING ON CONVERSIONS?
CONVERSION REPORTS
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WHERE ARE MY CONVERSIONS COMING
FROM?
DO VISITORS BUY ON THE FIRST OR OTHER
VISITS?
WHICH CONVERSIONS ARE PROVIDING THE
MOST ROI?
IS THERE A LINK BETWEEN ORGANIC AND
PAID ADVERTISING ON CONVERSIONS?
CONVERSION REPORTS
![Page 20: Power of Google Analytics - aRes](https://reader034.vdocuments.site/reader034/viewer/2022052117/5a6e3ff47f8b9a90468b5569/html5/thumbnails/20.jpg)
WHERE ARE MY CONVERSIONS COMING
FROM?
DO VISITORS BUY ON THE FIRST OR OTHER
VISITS?
WHICH CONVERSIONS ARE PROVIDING THE
MOST ROI?
IS THERE A LINK BETWEEN ORGANIC AND
PAID ADVERTISING ON CONVERSIONS?
CONVERSION REPORTS
![Page 21: Power of Google Analytics - aRes](https://reader034.vdocuments.site/reader034/viewer/2022052117/5a6e3ff47f8b9a90468b5569/html5/thumbnails/21.jpg)
WHERE ARE MY CONVERSIONS COMING
FROM?
DO VISITORS BUY ON THE FIRST OR OTHER
VISITS?
WHICH CONVERSIONS ARE PROVIDING THE
MOST ROI?
IS THERE A LINK BETWEEN ORGANIC AND
PAID ADVERTISING ON CONVERSIONS?
CONVERSION REPORTS
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ADVANCED FEATURES
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VIEWING THE GALAXY
CUSTOM REPORTS
ADVANCED SEGMENTS
SETTING UP GOALS
USING EVENTS
SOCIAL REPORTS
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USING GOALS / CONVERSIONS
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USING GOALS / CONVERSIONS
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USING GOALS / CONVERSIONS
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CUSTOM REPORTS
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SOCIAL REPORTS
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SETTING UP EVENTS
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ADVANCED SEGMENTS
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POWER FEATURES
CROSS CHANNEL ATTRIBUTION
GOOGLE API’S
CONTENT EXPERIMENTS
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CROSS-CHANNEL ATTRIBUTION
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CONTENT EXPERIMENTS
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GOOGLE ANALYTICS API
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IN SUMMARYGetting into O!bit
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USE STANDARD REPORTS AS BUILDING
BLOCKS
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USE ADVANCED FEATURES TO ENHANCE REPORTING
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USE POWER FEATURES TO FIND DIAMONDS IN THE RUFF
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REPORTS FEATURES
POWER FUNCTIONS