POTENSI EKSPOR PASAR NON-TRADITIONAL

“Pembelajaran Pasar Canada”oleh

Liliek Setiawan

FORUM BAKOHUMAS KEMENTERIAN PERDAGANGANYogyakarta, 4-6 April 2018

PROLOGUERice and CottonSymbolizing Indonesia’s spirit to be independent in food and cloth

About the TPSA ProjectThe Canada–‒Indonesia Trade and Private Sector Assistance (TPSA) project is a five-year, $12-million project funded by the Government of Canada through Global Affairs Canada. The project is executed by The Conference Board of Canada, and the primary implementation partner is the Directorate General for National Export Development, Indonesian Ministry of Trade.

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TPSA Project

The program to support Indonesian small and medium-sized enterprises access the Canadian and global marketis a comprehensive, integrated multi-year program.

Activities include:1. market research on Canadian buyers and

consumers,2. a step-by-step manual on how to export to Canada,3. specialized training and expert consultation,4. buyers’ delegations to Indonesia,5. Participating in International Trade Expo (Seattle and

Las Vegas, USA)6. product development and related technical

assistance.

www.tpsaproject.com

The overall objective of TPSA is to support greater

sustainable economic growth and reduce poverty in

Indonesia through increased trade and trade-enabling

investment between Indonesia and Canada.

TPSA is intended to increase sustainable and gender-

responsive trade and investment opportunities, particularly

for Indonesian SMEs, and to increase the use of trade and

investment analysis by Indonesian stakeholders

for expanded trade and investment partnerships between

Indonesia and Canada

OVERVIEW CANADA

1. TOTAL PERDAGANGAN CANADA

Source: Canadian International Development Platform

2. NEGARA EKSPORTIR KE CANADA

3. PERDAGANGAN PRODUK APPAREL DI CANADA

Source: Trendex – Canadian Retail Apparel Market

4. E-COMMERCE PRODUK APPAREL DI CANADA

Source: Trendex – Canadian Retail Apparel Market

5. KONDISI RETAILER BRAND LOKAL DAN LUAR DI CANADA

Source: Canadian International Development Platform

6. PERDAGANGAN CANADA DENGAN INDONESIA

Source: Statistics Canada

7. IMPOR CANADA DARI INDONESIA

PELUANG PASAR APPAREL ( PAKAIAN JADI )

DI CANADA

1. ANALISIS PELUANG EXPORT KE CANADA

Produk- Produk yang di Import dari Indonesia

2. ANALISIS PELUANG PRODUK APPAREL EKSPOR KE CANADA

3. ANALISIS PELUANG SEGMENTASI PASAR PRODUK APPAREL

4. ANALISIS PELUANG PASAR PRODUK APPAREL WANITA

5. ANALISIS PELUANG PASAR PRODUK APPAREL PRIA

6. ANALISIS PELUANG PASAR MENGACU INTEGRASI WILAYAH

Aceh and South Sulawesi Coffee Farmers Trained on

Sustainable Farming

In January 2018, the TPSA Project sent 20 coffee farmers from the

Gayo region and South Sulawesi to the Indonesian Coffee and

Cacao Research Centre Institute or Pusat Penelitian Kopi dan Kakao

(PUSLITKOKA) in Jember, East Java.

The farmers represent TPSA-assisted small and medium

enterprises/ cooperatives. Increasing farmers’ knowledge and skills

in environmentally-friendly production, waste management, and

coffee processing are critical to developing a sustainable coffee

industry in Indonesia. Participants received in-class training on

organic coffee cultivation techniques, waste management, pest and

disease management, and post-harvest processing.

Epilogue

The Global Competition is unavoidable, it’s time to find new potential markets

Prepare yourself with better understanding about the opportunities

Visit www.tpsaproject.com