Social Media & Content Marketing

Earned, Owned & Paid Media

Nicole HudsonInbound Lead Solutions

Founder | Social Media Consultant

Before We Start• Please hold questions until prompted

o Tweet questions with the Hashtag: #thrivesoical

o Twitter Handle @GETINBOUNDLEADS & @PostNet

• Please rate the session in the Thrive app at the end of the session

• All presentation materials will be made available after Thrive

What I’ll Cover• Over View of the Corporate Strategy• Earned, Owned & Paid Media• 5 Steps to Connecting with your

audience and Generating Leads• Next Three Steps to Take in Social

MediaThe ways that modern consumers operate give you myriad opportunities to get in front of them and deliver your message on the web. This session will cover how to leverage popular social media sites like Facebook and LinkedIn, how to boost your website’s SEO, and how to take advantage of tools like pay-per-click advertising.

Social Media Strategy• Identify online audience & target

buyer personas• Established the value and voice of

social channels• Increase brand awareness and

engagement through unique content• Amplify reach and increase lead

generation through paid social media marketing

Who are your customers?

Facebook Fans Who Participate

LinkedIn Demographics

Value & Voice in Social Media• Educate, Motivate and Support Small

to Medium Size Business Owners• Key Messaging and offers to SMB

Owners• Fun, Helpful and Encouraging Tone

Examples From Celebrate Small Business - Info

graphic31,984 FB

31,554 LI

500+ Actions

Franchisee Facebook Fan Growth Up over 111% in Q4 2013 and Q1

2014

Facebook System Wide Leads @ 300+

LinkedIn @19% Connection Growth & 500+ Leads Generated

during WLSB

Earned, Owned & Paid Media

Raise Your Hand – If you have and use these

channels…

3 Steps to Building Out Your Local PostNet Social

Media Channels

Channel Foundation• Create, Populate and Optimize Social

Media Channels for…

o LOCAL BUSINESS Page: Facebook, Twitter, You Tube, SlideShare

o PERSONAL pages for business: Facebook, Instagram and LinkedIn

o Download all social apps in your smartphone

Utilize Corporate Content in Local Channels

o Follow the Corporate Social Channels• Facebook• Twitter• LinkedIn• PostNet Blog• PostNet Franchise Blog

o Like, Comment and Share the Content Postedo Opt into Promotionso Use Content from the IMCo Go to the Wiki

Develop a Local Content Strategy & Calendar that Integrates with Corporate

o Determine who your ideal customer is and what is important to them

• Small Business Ownerso Real-Estateo Event Industryo Salonso Car Dealershipso Local Stores | Clothing Shops | Grocery Store | Café o Bakery’so Restaurants | Bars | Clubs | Networking Groupso Home Services | Landscaping | Housecleaning | Handymen o Church’s | Schools | Colleges | HR & Staffing Companies | Sales & Marketing

Departmentso Buildings | Property Managers | Dry- Cleaners

• Moms 35+• Grand Parents and 50+ Demographic

• Create Your Calendar or Monthly Outline

• Include Holidays, Events, Specials and Promotions

Create, Find and Share Content

• Determine what kinds of content you want to post• Follow or Bookmark the types of content you want to

share• Post or Schedule the content to your channels

o Check PostNet Corporate Social Media channels and blogs a few times a week for content to share

o Write one blog post a month and share on your channels

o Like and Share content that your customers or prospects will enjoy

Reach More Customers With Your Content

Customer Service on Social Media

Online Reputation Managment

Next Steps…. Set Your Social Media Strategy

1. Create and optimize channels2. Download Smart Phone Apps3. Like All Corporate Social Channels and book

mark them4. Share the Corporate Content5. Identify online audience & target buyer personas6. Established the value and voice of social

channels7. Increase brand awareness and engagement

through unique content8. Amplify reach and increase lead generation

through paid social media marketing

Thank You!